Dan Keseloff

Dan Keseloff Email and Phone Number

Passionate about leveraging Salesforce to build authentic relationships with your customer @ DX Foundation
Dan Keseloff's Location
Sandpoint, Idaho, United States, United States
Dan Keseloff's Contact Details
About Dan Keseloff

"How many top-notch, skilled software engineers also have excellent direct marketing and creative/artistic skills? Dan is one." ~ Barry Knuttila, CEO King Schools"…a primary reason for a significant increase in functional throughput and customer satisfaction." Doug Creeley, CIO People to People Ambassadors Group"One of those rare individuals capable of succeeding on projects that bristle with complications…" Dan O’Sullivan, Director, IT, Attenex CorporationI am a versatile and astute ecommerce strategist and developer with an entrepreneurial spirit and a demonstrated ability to successfully execute on large and sophisticated ecommerce and digital marketing projects, leading teams through complete lifecycle. My career is marked by strong internet sales growth and improved customer satisfaction using my diverse background in business, software development and marketing. My innate desire is to use technology to develop an ongoing conversation with Internet customers through knowledge-based sales and marketing. I enjoy taking ownership of a company's ecommerce profitability and making magic happen.Ecommerce / Digital Strategies • Ecommerce traffic and revenue optimization • Email campaign development/execution • Search Engine Optimization (SEO)/execution • Customer Analytics (Google Analytics and AdWords certified) • Graphic design [Photoshop, Illustrator] • CopywritingEngineering • Solution Architecture • Functional Design and Information Architecture • Database development [MS SQL / MySQL, SOQL, SSRS] • ETL development [SSIS, Talend] • Software development [.NET, JavaScript, Web Services, CSS, PHP, Java, AngularJS]Platform Development • SalesForce Marketing Cloud [ExactTarget] • SalesForce [SFDC] • Microsoft Dynamics CRM • Blue Hornet [Mapp.com / Digital River]) • Direct Commerce [Ecometry] • Solr • Constant Contact • Shopify • OpenCart • WordPress • Expression Engine • CommerceV3

Dan Keseloff's Current Company Details
DX Foundation

Dx Foundation

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Passionate about leveraging Salesforce to build authentic relationships with your customer
Dan Keseloff Work Experience Details
  • Dx Foundation
    Co-Founder / Principle Consultant
    Dx Foundation Mar 2024 - Present
    DX Foundation is a cross-cloud Salesforce partner with an outcome-driven business approach to optimizing digital experiences for end customers, internal users and the engineering team.
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  • Zennify
    Enterprise Solution Architect | Zennify Is A Salesforce Summit (Platinum) Partner
    Zennify Aug 2022 - Mar 2024
    Sacramento, California, Us
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  • Lev
    Associate Principle Consultant | A Salesforce Platinum Partner
    Lev Feb 2019 - Aug 2022
    Indianapolis, Indiana, Us
    Partnering with potential clients (spanning small business to Fortune 500) to architect multi-cloud Salesforce solutions that tightly integrate with their existing legacy environments. My emphasis on marketing and business-first design principles (marketing impact, process streamlining, total cost of ownership, ease of use), coupled with my background in multiple business verticals, has lead to solutions that positively impact our clients' bottom line.
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  • Mac'S Tiedowns
    Director – Ecommerce And Web Development
    Mac'S Tiedowns Aug 2017 - Feb 2019
    A new direct-hire position was created for me after leading significant revenue growth initiatives for the company as a consultant. Managed multiple teams, with ownership of digital marketing and web development, including the modernization of the enterprise architecture (Ecommerce, CRM, Inventory Management and Accounting).Responsible for growth of online commerce and presence. Direct efforts have resulted in year-over-year performance improvements of:Efforts during my tenure yielded:• 50% increase in Online Revenue• 25% increase in Average Order Size• 20% increase in Conversion Rate• 19% increase in site Traffic• 11% qualified email list growthAfter my departure, team has continued to report positive growth due to the mentoring and strategic vision we established together.
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  • Everge Group
    Technical Architect - Salesforce Marketing Cloud, Customer Marketing
    Everge Group Sep 2016 - Jul 2017
    Plano, Tx, Us
    Led technical planning and integration of Salesforce Marketing Cloud for Nikon Europe, successfully onboarding 22 countries. Integrated data from multiple systems into Contact Builder, Audience Builder and Journey Builder, leveraging Marketing Cloud Connect. Built and deployed email campaigns for countries during early adoption, while constructing email templates for eventual self-service hand-off.Regular advisory role for Nikon US and Asian markets on Marketing Cloud implementation and use, including integration into Salesforce.com (SFDC) and 3rd-party systems.
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  • American Express - Contract
    Solutions Architect, Digital Marketing With Salesforce Marketing Cloud (Exacttarget)
    American Express - Contract Jul 2015 - Sep 2016
    New York, Ny, Us
    Developed fully automated personalized email marketing solution on Salesforce Marketing Cloud with deep data integration, leveraging Contact Builder, Automation Studio and Journey Builder. Designated subject matter expert (SME) on select end-to-end oversight team.Developed technical protocol used in enforcing international email privacy compliance (CAN-SPAM Act, E.U. law, etc.) across marketing systems, including Salesforce Marketing Cloud.Developed Salesforce Sales Cloud SOQL queries and integration into legacy data systems, along with associated data quality test matrices. Acted as project technical representative to the American Express Enterprise Architectural Committee.
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  • Independent Consultant
    Digital Marketing And Ecommerce Strategist/Developer
    Independent Consultant Jun 2014 - Jul 2015
    Increased revenue and profit for several clients by optimizing ecommerce acquisition, conversion and retention. Developed and executed sales and marketing initiatives unique to each client, focusing on on-page optimization (UI, SEO), on-site optimization (UX, performance tuning, site search) and off-site optimization (email, social, ETL). Designed digital and print media used in myriad successful marketing campaigns. My direct efforts have: • Increased conversion rates by 29% • Increased YoY quarterly revenue by 40% • Increased qualified organic traffic by 85% • Sustained 18% average open rates and 10% click through rates on email campaigns • Increased Facebook following by 300% with improved engagement
  • People To People Ambassador Programs
    Senior Solutions Architect
    People To People Ambassador Programs Jan 2013 - Jun 2014
    Spokane, Wa, Us
    Developed data automation (ETL) for several new and legacy systems, including the implementation of a best-of-class site search engine (Solr, SSIS, web services, Linux, Expression Engine) to simplify customer shopping. Built process automation components to augment CRM platform (Microsoft Dynamics CRM, C#.net, web services, SSIS, SSRS).Established positive internal business partnerships by introducing and training teams on Agile. Fostered transparent communication with non-technical management that allowed them to effectively prioritize technology expenditures and maximize ROI.
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  • King Schools
    Director, Web Marketing / Development
    King Schools Sep 2008 - Jan 2013
    San Diego, Ca, Us
    Consistently grew year-over-year revenue for the www.kingschools.com online channel, midst an economic down-turn, through effective email campaign design, site search engine optimization (SEO) and the creation of a solid social presence. My first effort focused on developing better customer engagement through email. I developed email approaches that offered purely informational content to increase open rate, then developed a series of offers and product highlights to improve conversion. Developed marketing copy and graphic designs of each campaign, along with supporting site programming to process source tracking, both internally and through Google Analytics. Next, I made significant changes to the website underlying structure, along with keyword-rich copywriting, to significantly improve organic search engine placement for strategic taxonomy of keywords. I developed a number of programmatic changes to the website to improve add-on sales and upsells, including the integration of the sale of virtual product and downloadable content (DLC). This resulted in lasting improvements to traffic, conversion and Average Order Size(AOS). Finally, I established an active social presence on Facebook (50K followers), Twitter (8.5kfollowers) YouTube (8.2K followers) and blog.
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  • Coldwater Creek
    Lead Developer
    Coldwater Creek Mar 2007 - Aug 2008
    Fort Lauderdale, Florida, Us
    My first task was to turn around a project that, over the previous year, had proven unsuccessful in generating a viable product. I focused on building morale of the existing team through communication and encouragement and introduced Agile development methodologies to drive product design. The resulting 8-month, 6-person project produced a sophisticated inventory planning solution (using MS SQL, C#, Java, SSIS and deep 3rd-party application integration) that drove better inventory buys accuracy for this billion dollar company. I contributed technical expertise to several executive steering committees and the architectural committee, with an emphasis on the enterprise implementation of a Service Oriented Architecture (SOA), using SAP XI/PI/Netweaver.
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  • Daniel Smith Artists' Materials
    Ecommerce Manager, Web Developer - Exact Target (Salesforce Marketing Cloud)
    Daniel Smith Artists' Materials Feb 2002 - Mar 2007
    Grew annual web revenue by 350% ($800K to $2.9M) and increased net profit 425% within 4 years, in a saturated market. Responsible for an aggressive growth and profitability plan for the digital commerce channel (www.danielsmith.com). A broad range of approaches were required, including webmarketing, software architecture and development, search engine optimization (SEO), graphic design, budgeting and vendor management. Managed a team comprised of bothinternal employees and external resources. Accomplishments include: • Producing email campaigns that employed profile-based differential content, with open rates up to 30% and click-through rates (CTR) up to 15%. • Provided leadership in the successful upgrade of the enterprise commerce system (Ecometry) the engine supporting Web, Call Center, Point of Sale, Warehouse, Purchasing and Manufacturing for this 85-person company, operating in 5 locations. • Successfully migrated website to new codebase with zero issues/defects. • Developed several sales campaigns that became core revenue generating vehicles for all channels. • Negotiated contract for implementation of 3rd-party data warehouse.
  • Primus Knowledge Solutions, Inc.
    Web Developer/Webmaster Consultant
    Primus Knowledge Solutions, Inc. Sep 2002 - Feb 2003
    Us
    Continued to provide web development and maintenance services for this past employer after my voluntary departure in July 2002.
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  • Riverdeep Educational Software
    Web Developer/Flash Programmer
    Riverdeep Educational Software Jul 2002 - Sep 2002
    Part of a team developing a 3-tier Flash-based content management and delivery system for K-12 education. Employment ended when restructuring of the corporation resulted in closure of local offices.
  • Primus Knowledge Solutions, Inc.
    Web Analyst/Webmaster
    Primus Knowledge Solutions, Inc. Apr 1999 - Jul 2002
    Us
    Built one of the first online Learning Management Systems (ASP, ActiveX, COM, JavaScript, Flash, Micrsoft Office InterOp). Responsibilities increased to include managing the corporate online presence and client portal. Built lead generation tracking system, integrated into Onyx CRM and WebTrends, connecting first click to final sale.
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  • Squadron Inc
    Web Developer Consultant
    Squadron Inc Dec 1996 - May 1999
    Consultancy, working with customers to build both corporate web presence and high-end gaming computer systems. Acquired skills unique to running a small business, including customer relations management, product marketing, vendor management and contract negotiations. Negotiated gratis $4000/month cobranded premium retail space to display my Squadron brand gaming systems. Let contract negotiations with Babbages, 3dfx, Microsoft, CH Products, Compaq and others for Squadron interactive displays in 400 stores nationwide, with commitments to the project totaling $400K.
  • Boeing Commercial Space Company (Bcsc)
    Senior Engineering Specialist
    Boeing Commercial Space Company (Bcsc) Jun 1996 - Mar 1999
    Arlington, Va, Us
    Responsible for full lifecycle development of several mission critical projects, ranging fromsmall to technically innovative million-dollar solutions, including developing technicalspecifications and quality control (QC) documents for state-of-the-art robotic system and designing, 3D modeling and producing mission critical hardware used in the launch of commercial satellites.
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Dan Keseloff Skills

E Commerce Agile Methodologies Seo Web Development Email Marketing Microsoft Sql Server Xml Sql Crm Javascript Project Management .net Css User Experience Project Planning Sdlc Online Marketing Html Web Services Enterprise Software Advertising Jquery C# Databases Asp.net Social Media Web Analytics Sem Visual Studio Social Media Marketing Scrum Lead Generation User Interface Design Mysql Microsoft Office Vendor Management Asp Flash Graphic Design Copywriting Web Design Web 2.0 Dreamweaver Customer Analysis Mobile Applications Customer Analytics Photoshop Sql Server Wordpress Agile

Dan Keseloff Education Details

  • Uc Santa Barbara
    Uc Santa Barbara
    Mechanical And Environmental Engineering

Frequently Asked Questions about Dan Keseloff

What company does Dan Keseloff work for?

Dan Keseloff works for Dx Foundation

What is Dan Keseloff's role at the current company?

Dan Keseloff's current role is Passionate about leveraging Salesforce to build authentic relationships with your customer.

What is Dan Keseloff's email address?

Dan Keseloff's email address is dk****@****tal.com

What is Dan Keseloff's direct phone number?

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What schools did Dan Keseloff attend?

Dan Keseloff attended Uc Santa Barbara.

What skills is Dan Keseloff known for?

Dan Keseloff has skills like E Commerce, Agile Methodologies, Seo, Web Development, Email Marketing, Microsoft Sql Server, Xml, Sql, Crm, Javascript, Project Management, .net.

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