Dan Keseloff Email & Phone Number

DX Foundation is a cross-cloud Salesforce partner with an outcome-driven business approach to optimizing digital experiences for end customers, internal users and the engineering team.

Sacramento, California, Us

Indianapolis, Indiana, Us

Partnering with potential clients (spanning small business to Fortune 500) to architect multi-cloud Salesforce solutions that tightly integrate with their existing legacy environments. My emphasis on marketing and business-first design principles (marketing impact, process streamlining, total cost of ownership, ease of use), coupled with my background in multiple business verticals, has lead to solutions that positively impact our clients' bottom line.

A new direct-hire position was created for me after leading significant revenue growth initiatives for the company as a consultant. Managed multiple teams, with ownership of digital marketing and web development, including the modernization of the enterprise architecture (Ecommerce, CRM, Inventory Management and Accounting).Responsible for growth of online commerce and presence. Direct efforts have resulted in year-over-year performance improvements of:Efforts during my tenure yielded:• 50% increase in Online Revenue• 25% increase in Average Order Size• 20% increase in Conversion Rate• 19% increase in site Traffic• 11% qualified email list growthAfter my departure, team has continued to report positive growth due to the mentoring and strategic vision we established together.

Plano, Tx, Us

Led technical planning and integration of Salesforce Marketing Cloud for Nikon Europe, successfully onboarding 22 countries. Integrated data from multiple systems into Contact Builder, Audience Builder and Journey Builder, leveraging Marketing Cloud Connect. Built and deployed email campaigns for countries during early adoption, while constructing email templates for eventual self-service hand-off.Regular advisory role for Nikon US and Asian markets on Marketing Cloud implementation and use, including integration into Salesforce.com (SFDC) and 3rd-party systems.

New York, Ny, Us

Developed fully automated personalized email marketing solution on Salesforce Marketing Cloud with deep data integration, leveraging Contact Builder, Automation Studio and Journey Builder. Designated subject matter expert (SME) on select end-to-end oversight team.Developed technical protocol used in enforcing international email privacy compliance (CAN-SPAM Act, E.U. law, etc.) across marketing systems, including Salesforce Marketing Cloud.Developed Salesforce Sales Cloud SOQL queries and integration into legacy data systems, along with associated data quality test matrices. Acted as project technical representative to the American Express Enterprise Architectural Committee.

Increased revenue and profit for several clients by optimizing ecommerce acquisition, conversion and retention. Developed and executed sales and marketing initiatives unique to each client, focusing on on-page optimization (UI, SEO), on-site optimization (UX, performance tuning, site search) and off-site optimization (email, social, ETL). Designed digital and print media used in myriad successful marketing campaigns. My direct efforts have: • Increased conversion rates by 29% • Increased YoY quarterly revenue by 40% • Increased qualified organic traffic by 85% • Sustained 18% average open rates and 10% click through rates on email campaigns • Increased Facebook following by 300% with improved engagement

Spokane, Wa, Us

Developed data automation (ETL) for several new and legacy systems, including the implementation of a best-of-class site search engine (Solr, SSIS, web services, Linux, Expression Engine) to simplify customer shopping. Built process automation components to augment CRM platform (Microsoft Dynamics CRM, C#.net, web services, SSIS, SSRS).Established positive internal business partnerships by introducing and training teams on Agile. Fostered transparent communication with non-technical management that allowed them to effectively prioritize technology expenditures and maximize ROI.

San Diego, Ca, Us

Consistently grew year-over-year revenue for the www.kingschools.com online channel, midst an economic down-turn, through effective email campaign design, site search engine optimization (SEO) and the creation of a solid social presence. My first effort focused on developing better customer engagement through email. I developed email approaches that offered purely informational content to increase open rate, then developed a series of offers and product highlights to improve conversion. Developed marketing copy and graphic designs of each campaign, along with supporting site programming to process source tracking, both internally and through Google Analytics. Next, I made significant changes to the website underlying structure, along with keyword-rich copywriting, to significantly improve organic search engine placement for strategic taxonomy of keywords. I developed a number of programmatic changes to the website to improve add-on sales and upsells, including the integration of the sale of virtual product and downloadable content (DLC). This resulted in lasting improvements to traffic, conversion and Average Order Size(AOS). Finally, I established an active social presence on Facebook (50K followers), Twitter (8.5kfollowers) YouTube (8.2K followers) and blog.

Fort Lauderdale, Florida, Us

My first task was to turn around a project that, over the previous year, had proven unsuccessful in generating a viable product. I focused on building morale of the existing team through communication and encouragement and introduced Agile development methodologies to drive product design. The resulting 8-month, 6-person project produced a sophisticated inventory planning solution (using MS SQL, C#, Java, SSIS and deep 3rd-party application integration) that drove better inventory buys accuracy for this billion dollar company. I contributed technical expertise to several executive steering committees and the architectural committee, with an emphasis on the enterprise implementation of a Service Oriented Architecture (SOA), using SAP XI/PI/Netweaver.

Grew annual web revenue by 350% ($800K to $2.9M) and increased net profit 425% within 4 years, in a saturated market. Responsible for an aggressive growth and profitability plan for the digital commerce channel (www.danielsmith.com). A broad range of approaches were required, including webmarketing, software architecture and development, search engine optimization (SEO), graphic design, budgeting and vendor management. Managed a team comprised of bothinternal employees and external resources. Accomplishments include: • Producing email campaigns that employed profile-based differential content, with open rates up to 30% and click-through rates (CTR) up to 15%. • Provided leadership in the successful upgrade of the enterprise commerce system (Ecometry) the engine supporting Web, Call Center, Point of Sale, Warehouse, Purchasing and Manufacturing for this 85-person company, operating in 5 locations. • Successfully migrated website to new codebase with zero issues/defects. • Developed several sales campaigns that became core revenue generating vehicles for all channels. • Negotiated contract for implementation of 3rd-party data warehouse.

Us

Continued to provide web development and maintenance services for this past employer after my voluntary departure in July 2002.

Part of a team developing a 3-tier Flash-based content management and delivery system for K-12 education. Employment ended when restructuring of the corporation resulted in closure of local offices.

Us

Built one of the first online Learning Management Systems (ASP, ActiveX, COM, JavaScript, Flash, Micrsoft Office InterOp). Responsibilities increased to include managing the corporate online presence and client portal. Built lead generation tracking system, integrated into Onyx CRM and WebTrends, connecting first click to final sale.

Consultancy, working with customers to build both corporate web presence and high-end gaming computer systems. Acquired skills unique to running a small business, including customer relations management, product marketing, vendor management and contract negotiations. Negotiated gratis $4000/month cobranded premium retail space to display my Squadron brand gaming systems. Let contract negotiations with Babbages, 3dfx, Microsoft, CH Products, Compaq and others for Squadron interactive displays in 400 stores nationwide, with commitments to the project totaling $400K.

Arlington, Va, Us

Responsible for full lifecycle development of several mission critical projects, ranging fromsmall to technically innovative million-dollar solutions, including developing technicalspecifications and quality control (QC) documents for state-of-the-art robotic system and designing, 3D modeling and producing mission critical hardware used in the launch of commercial satellites.