Create end-to-end strategies across the Amazon, Walmart & Shopify ecosystems – from opportunity analysis to operational management and organic content creation to paid advertising. Oversee both 1P and 3P day-to-day Amazon program operations for clients across multiple categories.SCHEDULE YOUR COMPLIMENTARYAMAZON STRATEGY SESSIONGet started on your Amazon path. Please reach out and we will be in touch.https://planupstream.com/contact/

Responsible for the day-to-day management of Seller and Vendor Central accounts. Coordinate with Vendor Manager to supply Amazon with Sengled’s catalog of products in the smart-home lighting and electronics categories.

Manage a team that supports the Amazon eCommerce vendor relationships and Vendor Central accounts - supplying Amazon with Apex’s catalog of products, including 12 brands with an aggregate SKU count of 10k+, across multiple categories: Tools & Home Improvement, Automotive, & BISS. Prominent brands include GearWrench, Crescent, Weller, Jobox, & Lufkin.Job Scope:• New item set-up; Marketing; Forecasting; Demand Planning; Warehousing; Invoicing; Customer Service; Promotion planning• Responsible for managing the customer/category day to day operations while delivering sales and profitability targets for account base. • Maximize the availability of products in the appropriate channels of distribution consistent with brand strategy with an emphasis on superior new product execution. • Build relationships at the buyer and senior buyer levels• Support the digital forecasting process by assessing and making recommendations based off of rate of sale and promotional needs and goal in-stock levels.• Maximizing marketing levers such as AMS, Headline Search, DSP, Born 2 Run, Amazon Vine, promotions / vendor funded discounts.-------------------Sales:2020: +39% YoY; $5.0M above target2019: +49% YoY; $4.5M above target2018: +45% YoY; $2.5M above targetKey Initiatives:• Launched the Direct Import program• Launched Amazon Business platform/trades store participation• Creation of annual promotion calendar• Coordinate with supply chain to manage demand planning & in-stock levels• Assigned enhanced content to top-performing SKUs• Creation of Vendor Central Brand Pages• Coordinated Amazon Vine reviews• Facilitated the switch from Amazon Pays to We Pay freight, reducing fines • Managed the tariff pricing increase• Completed terms negotiations• Managing SIOC complianceMarketing/Advertising activities:• Launched Amazon Advertising re-targeting campaigns• Managed all ad campaigns with a 11% ACoS; 9.1 ROAS• Launched first headline search & product display ads

Categories include: Baby, Office, Industrial, Outdoor, Beverage, & Kitchen, and includes brands such as Rubbermaid, Prismacolor, Elmers, Krazy Glue, Paper Mate, Sharpie, Dymo, Graco, Nuk. • Manage Amazon eCommerce vendor relationships and Vendor Central accounts - supplying Amazon with Newell Brands' catalog of products. • Represent and sell 21 brands with an aggregate Amazon SKU count of 10,000+, within multiple categories. • New item set-up; Marketing; Forecasting; Demand Planning; Warehousing; Invoicing; Customer Service; Merchandising• Responsible for managing the customer/category day to day operations while delivering sales and profitability targets for account base. • Maximize the availability of products in the appropriate channels of distribution consistent with brand strategy with an emphasis on superior new product execution. • Build relationships at the buyer and senior buyer levels and facilitate connectivity in other functional areas including Marketing, Supply Chain, Communications and Operations. • Merchandising, Digital Marketing, and Promotion planning.• Support the digital forecasting process by assessing and making recommendations based off of rate of sale and promotional needs and goal in-stock levels.

Role/Activities--------------------------• Manage a portfolio of 3P Merchant/Seller accounts via Amazon Seller Central.• Consult merchants on procurement, SEO, maximizing eCommerce tools, integrating Amazon UI applications, data analytics, inventory management. Provide assistance with Amazon Advertising campaigns.• Design and implement sales campaigns to generate additional revenue for merchants and book of business - such as Sponsored Products, Product Ads, Banner Ads, Lightning Deals, & Deals of the Day• Consultative sales of additional products/features for driving client sales.• Maintain consistent communication with C-level executives to manage Amazon selling accounts.• SQL/data warehouse design/usage for eCommerce analysis, data mining, and trend analysis.• Maintain Salesforce tracking and dashboards.• Manage cross-functional teams for closing contracts, on-boarding clients, and software integration.***Key Achievements2016:- 152.24% to plan - new account acquisition - 2016- 114.30% to plan - portfolio growth- 2016- 361.08% to plan - listings created - 2016- 66.64% to plan - unique listings created - 20162015:- 123% to annual goal for new account acquisition (508) - 2015 Q2-Q4- 153% to goal in portfolio growth ($27.11MM) - 2015 Q1 2014:- 500% to goal ($50.45MM in portfolio growth) - 2014- Sales Award for .CA (Canada) campaign, resulting in the launch of 35 new seller accounts in the Canadian marketplace2013:- Canadian marketplace - 2013 Q3-4- Participated in launch of Art & Collectibles category - 2013-------------------------------------

Contracted with Aerotek

Ocean Wave is a small wireless and cellular network integration company that designs and installs networks for hospitals, hotels, campuses, warehouses, and medium-sized businesses. - Co-Owned and operated a cellular/wireless solutions company- Managed day-to-day operations and 10-person staff- Primary point of contact on projects, maintaining consistent communication with stakeholders.- Created project scope, organized project teams, & managed project schedule and procurement.- Designed and presented RFP’s, project designs, and SOWs to stakeholders. - Managed on-site hardware installation and project control.- Identified growth opportunities and developed partnership programs with wireless carriers and hospital associations.

• Grew and maintained a $26MM major account portfolio (35+ clients) by developing and managing a team of product partners and service officers• Provided expert consultation to company executives and management by discussing financial objectives and determining product/service solutions • Acquisition of new clients by partnering with other lines of business, vendors, and contacts• Presented solutions to clients, negotiated terms, and secured new clients and accounts• Coordinated the implementation of new client software and business processes • Performed financial analysis and maintenance of portfolio - including budget, revenue models, balance sheet, and P&L

- Grew and maintained a $23MM portfolio of corporate accounts (75+ clients) by sourcing new business, collaborating with product partners, and providing exceptional customer service to clients - Helped improve profitability of a 13-branch territory by managing and training branch employees on sales techniques and product knowledge****Key Achievements: •#2 bank-wide in production with $4.1M in deposit revenue (2009) •2008 Shared Success Award for interdepartmental teamwork

Consulted domestic and international companies on foreign trade, lending, banking, and treasury services needs, including: commercial real estate loans, working capital, equipment, letters of credit, bonding, and ACH services.•Managed a $15 Million portfolio of 100+ corporate accounts•Additional responsibilities as above*Key Achievements:• 2007 EOY % to goal: 241%, $14.1Million portfolio growth• 2006 EOY % to goal: 209%, $9.8 Million portfolio growth