Most landscape companies don't have a full-time marketing person, let alone a marketing department. Our founder, David J. Frank, was a visionary. It's no coincidence that we are Southeastern Wisconsin's premier landscape company (recognized with hundreds of local, state, and national awards, by the way) and one of the largest landscape contractors in the nation. I'm happy to be the leader of the marketing department at this forward-thinking organization. In a nutshell, responsible for brand recognition, advertising, marketing materials, internal and external communication, and public relations. Recent accomplishments include the addition of digital marketing to the mix, regular coverage from local and national media, an increase in website and social media traffic, and improved logo and vehicle graphics.

* Created a new website (troutspringswinery.com) that more than doubled sales in a highly competitive wine market.* Provide ongoing marketing, communication, and public relations expertise.

Worked as a consultant managing major fundraising activities until July 2020. Prior to that, as Director of Communications and Development, I accomplished the following:* Integrated brand messaging into revised advertising and direct mail campaigns to help fill new enhanced assisted living facility.* Introduced brand messaging into website.* Combined advertising, public relations, web content, and social media to attract prospects.* Responsible for all internal and external communication.* Organized and managed fundraising events. * Organized fundraising appeals; produced convincing content that inspired donations. * Increased donor engagement by maintaining relationships with current donors and cultivating relationships with new ones.* Fundraising efforts listed above raised more than $600,000 in three years.* Member of leadership team.

The branding, marketing, and public relations expertise I acquired at Harley was welcomed in the education field.DIRECTOR OF MARKETING University Lake School (2014)* Took print ads from bland to brand with emotional, eye-catching headlines and compelling copy. * Created the school's first detailed, integrated marketing. * Garnered regular press coverage for a private school that had had almost no media presence in recent years by making media contacts, pitching stories, and sending press releases.* Member of leadership team.MARKETING COMMUNICATIONS MANAGERNicolet Unified School District (2012-14)* Resurrected the brand at one of the state's premier school districts. * Increased enrollment by implementing a new strategic marketing communications plan. * Responsible for redesigning the school's website (nicolet.k12.wi.us).* Received top honor—the 2013 Spectrum Award of Excellence—from the Wisconsin School Public Relations Association for recruitment video.* Garnered regular press coverage by pitching stories and crafting catchy press releases distributed via traditional methods and social media.* Produced annual reports.* Member of senior administrative team; served as district spokesperson.PUBLIC RELATIONS SPECIALIST Palmyra-Eagle Area School District (2011-13)* Garnered regular press coverage by pitching stories and sending targeted press releases.* Created presentations and talking points for district administrator; served as the administration’s communications counsel. * Produced web content and introduced Facebook.WEB COORDINATOR Wauwatosa School District (2011-12)* Created daily web content for district’s 17 schools.* Assisted with school communications. * Taught webinar classes to teachers.MILWAUKEE CHILDREN'S CHOIR (2010-11)* Produced press releases and maintained media contacts.* Created brochures, flyers, programs, newsletters, and website content.* Organized fundraising events.* Wrote and submitted grant applications.

Marketing: Positioned the brand through integrated marketing plans. Managed the creative direction for print and online ad campaigns, catalogs, brochures, direct-mail pieces, videos, web content, e-mail campaigns, and promotions. Made media buys. Supervised staff, agencies, designers, and photographers. Created promotions. Handled multiple, concurrent projects from start to finish. Organized, supervised, and promoted consumer events. Created and managed budgets totaling approximately $5 million. Public Relations: Wrote and distributed press releases, produced press kits, and organized press conferences. Established and maintained media contacts. Served as company spokesperson. Provided company executives with media training, media briefs, and talking points. Wrote newsletters, speeches, and scripts. Editor of company’s "The Enthusiast" magazine. Responsible for the magazine’s editorial content, and also wrote and edited news and feature stories. Reviewed and managed product placement requests.