Dan Koehler Email & Phone Number

Atlanta, Georgia, United States

Raleigh-Durham, North Carolina Area

Chapel Hill, NC

Chapel Hill, NC

• Sold and marketed Ascend, a proprietary Point of Sale software system, and its suite of services to business decision makers in 16 account territories.
• Aggressively pursued competitive accounts, differentiating Ascend from its competitors.
• Maintained up-to-date knowledge of constantly evolving line of products, including bookkeeping and inventory solutions, to ensure recurring revenue and constant customer engagement.
• Made consultative business-to-business presentations through active listening and needs analysis in order to ensure that the customer had the most appropriate technology solutions.
• Managed the entire sales cycle across customer accounts, and engaged specialists as needed.
• Sustained business development activities, appointments, demos, proposals, cold calls, prospecting trips, and trade shows.

Chapel Hill, NC

• Enhanced Trek dealer competency through implementation of Ascend Analytics, a web based metric tracking add-on to Trek’s proprietary retail management system.
• Consulted with Trek dealers to optimize business performance leveraging key business metrics
• Provided an analysis of shop-level consumption data to assist in HQ forecasting and production decisions
• Developed and maintained CRM relationship with dealers via database management (salesforce.com) and monthly communication (newsletters, dealer Extranet)
• Analyzed and optimized dealer communication materials using online metrics (CTR, page views, etc.)

Waterloo, WI

• Managed staff of 8 install technicians and technical support staff, while leading sales for all newaccounts. People management included hiring, training and employee development. Developed and led manager training.
• Consistently exceeded sales goals, increasing sales revenues 15%-20% year over year.
• Grew customer base from 50 customers to over 500 customers.
• Developed and implemented new procedures and systems to facilitate smooth running of the business leveraging BI principles.
• Created all marketing / email campaigns and leveraged key metrics to optimize communication.
• Conducted quarterly customer satisfaction surveys of US and Canadian bicycle shops and analyzed results for upper management.

Waterloo, WI

• Developed and implemented several new technology programs for Trek dealers.
• Managed custom pre-labeling program for 1200 dealers.
• Facilitated the purchase of the software license to create a proprietary Point of Sale system
• Managed the international implementation of pre-labeling program in Canada and Europe, including leading all employees training.
• Chosen as one of 30 Kaizen Facilitators worldwide.

Waterloo, WI

• Managed the California / Hawaii territory, the largest inside territory within Trek.
• Exceeded Sales expectations in 9 out of 12 months.
• Awarded top prize in summer sales contest.
• Recipient of Gary Fisher Outstanding Service Award.

Master Of Business Administration

Bachelor Of Science (Bs), Geography