Digital Web Lead
CurrentAs a Digital Web Lead, I participated and also lead several digital initiatives for SsaS and Fast SaaS products, including various website projects, focusing primarily on user experience (UX) enhancements, conversion rate optimization (CRO), and search engine optimization (SEO) while always using a search first approach.Divisions: Legal, Payments, Managed IT ServicesResponsibilities and Achievements:- Web content management for Legal, Managed Services and Payments divisions- Orchestrated and executed website projects, ensuring seamless user experiences and optimal conversion rates.- Led the strategic implementation of SEO practices, resulting in increased organic traffic and higher search engine rankings.- Consistently delivered measurable contributions to company growth, with a focus on lead generation and improved lead quality.- Conducted in-depth data analysis, producing actionable insights and recommendations to drive test and learn initiatives.- Collaborated with the Digital Product Owner as the technical partner to align digital strategies with commercial objectives.- Created, maintained and updated documentation, ensuring comprehensive and up-to-date records of digital initiatives.- Utilized a wide range of digital tools, including Google Analytics, Search Console, SEMrush, HotJar, and more, to enhance digital performance.- Actively engaged in A/B testing and functionality testing to improve onsite conversion rates (CRO).