Professional consultant and coach with executive experience within the Consumer Product Goods industry at McCormick, Zatarain’s and General Mills. Core background is in grocery, natural, organic, specialty food, Trade Promotion Management, technology, and corporate acquisition integrations. Coach and consult business leaders of all types to reach new goal summits, develop sales, and grow business! Expertise in Natural and Organic product companies, and can help them develop strategic sales plans, increase distribution, develop price, promotion and channel strategies, as well as find and manage brokers. Expert in Trade Promotion Management and Sales Technology and can help larger companies as they purchase and implement trade promotion management systems. Success•Through the development of Zatarain’s Annual Plan, helped increase customer intimacy through annual merchandising planning, which grew share and drove sales. •Developed a selling strategy- to handle like products with different brands when McCormick integrated Zatarain’s seafood products which grew sales and brand share. •Developed and extensive trade promotion tracking systems for Zatarain’s, and led the project to implement a large SAP/CRM Trade Promotion system at McCormick. •Led a search for National Broker representation for Zatarain’s. •Led multiple acquisition integration projects to fully integrate brands, products, customers, and practices for McCormick acquired businesses of Zatarain’s, Simply Asia Foods, Lawry’s, and Billy Bee Honey. •Developed Specialty Food Distributor best practice pricing strategies at McCormick •Named a Consumer Goods Technology Magazine Visionary in 2002.Specialties: Business Consulting, Business Coaching, Director Specialty Sales, Director Sales Operations, Strategic Sales Plans, Pricing Strategies, Channel Strategies, Natural and Organic products, New Product introductions, Specialty Food Distributors, Corporate Acquisitions, Corporate Integrations, Broker Selection, Broker Management, CRM Implementation, Trade Promotion System Management, Trade Promotion System Purchase, Trade Promotion System Integration, Sales Technology Innovation