Drive brand governance and front-end innovation for $1B Shark floorcare brand; develop and manage go to market and integrated marketing and communication plans that drive consistency in voice, tone and message across all channels: packaging, advertising, infomercial, PR, social/content Marketing, digital assets, retail merchandising, sell-in presentations, sizzles, etc... Develop product and brand strategies in alignment with overall company objectives, shape marketing plans, and ensure flawless in-market execution and activation to drive yearly subcategory growth. Develop and execute comprehensive brand strategies fueled by insights-driven strategies, including roadmaps, promotional plans, product assortments, retail placements and social media content to drive brand awareness, customer engagement and overall business growth.  Propel double-digit revenue growth and category optimization: define price, positioning, competitive landscape and market needs to develop and execute multiple 5 star product launches within hyper aggressive timelines each year  Partner with Product Development, Creative, Sales, DTC and Retail teams to ensure a consistent brand voice across all customer touchpoints, including retail partnerships and digital channels. Align brand strategies with go-to-market strategies, revenue objectives, and retailer goals. Build and execute comprehensive go-to-market strategies, including product positioning, pricing, and sales channel management to drive market penetration, resulting in incremental revenue growth in key categories: Corded product +$30M, Steam Products +$10M, and Deep Carpet Cleaning +$60M. Oversee and develop creative strategy from concept to product launch: Brief internal/external creative teams for multi-asset campaigns across social/own/partner/sponsored media, ensuring tone and content aligns with brand guidelines while executing best-in-class production

Manage team responsible for all marketing and demand generation efforts for Olympia Moving and Storage. Own the marketing budget, focused on overseeing and executing the company's marketing, advertising and promotional initiatives designed to attract clients, maintain business relationships and raise brand awareness. Responsible for all customer facing channels, recruitment marketing, vendor management and internal communications. Focus on SEO, SEM, Social Media growth and all digital marketing activities leveraged to accelerate brand growth and drive brand recognition.

Responsible for all product marketing, branding, messaging, sales enablement and overall strategic action for top ranked, multinational SaaS provider. Drive, engage and curate omnichannel marketing assets leveraged to drive inbound and outbound demand generation. Interact and engage with leaders across product management, sales engineering, field marketing, pricing, sales and general manager to craft, create and activate go to market activities Simplify, complex technical product specifics into clear, concise and consumable messaging and collateral for sales team use and B2B customer facing assets and vehicles Responsible for aspects of foundational and continuous learning programs for sales enablement, including but not limited to training content creation, scheduling and coordination, creation and deployment or delivery of on-demand courseware, and instructor-led sales training. Draft, generate and interpret SaaS product line value proposition through messaging, sales competency and outcome maps leveraged for sales team, channel partner and client consumption Provide content and subject matter expertise, highlighting and outlining brand and product vision, fueling multiple demand generation activities such as webinars, email marketing content, direct marketing assets, blogs, videos etc. leveraging Salesforce and Marketo. Define brand vision, story and activation in concert with content marketing, product management, sales engineering and sales leaders for quarterly product launch and training objectives Harness and interpret customer insights through, market trends and industry targeting through client interviews, win/loss analysis, and market research

Responsible for P&L and driving tri-channel revenue, margin and traffic across multiple categories as part of Staples Print & Marketing Services. Own the merchandising, marketing, forecasting, budgeting, vendor management, product management and operational flow of all consumer and associate facing related work flows for retail and Ecomm. Drive cross functional partnerships across Staples with all internal stakeholder to generate business plans, launch marketing campaigns, grow revenue and margin, reduce cost and simplify sales and operational model to optimize the customer experience.  Charged with renewing focus and accelerating growth for the two most complex categories within Print, driving $160M/yr. at 75% margin; 30 classes of product (Signs & Graphics and Custom Print) identified by senior management as the long-term growth drivers for the $1B Print and Marketing business.  Own the marketing, branding and value proposition of all products within category responsibility. Partner with and utilize data from marketing analytics, customer insights, UX and UI teams, to develop and drive customer facing brand and offer communication, managing overall go-to market and launch plans impacting customer funnel and purchase path. Business decision maker for all Ecomm purchase path and site optimization activities. Partner closely with product management and development teams to improve and enhance UI, UX, site merchandising and overall customer engagement on Design.Staples.com through customer insights and analytics. Created and drove the strategic vision of the Staples Business center, defining framework for targeted marketing, assortment and pricing for Shipping Services (UPS & USPS), Self-Serve Copying, Shredding, Computer Workstations, Scanning, Faxing, responsible for $195M and 21M transactions yearly.

Responsible for $80M UPS, USPS and ABN retail and online business for Staples. Cross-functionally partner with 12 teams daily to merchandise the offer and generate demand through numerous marketing assets and promotional activities, driving growth for 20 consecutive months. Marketing program launched to rebrand value proposition through marketing assets, resulting in complete turnaround and growth of shipping services business.  Define and drive the strategic vision of Staples Shipping Services with over 7M transactions per year, outlining and executing on key initiatives to hyper-grow revenue and traffic, utilizing proprietary data repositories to analyze and drive go to market activities. Create market offers and drive revenue through cross-category partnerships with multiple business units, offering a broader offer and complete solution to the customer, redefining the brand and augmenting customer behavior.  Partner with marketing team and visual merchandising to brief new sign packages: brand identity, logos, copy, offers, and product messaging for 1200+ Staples stores Forecast and budget shipping services revenue, challenged with driving growth and foot traffic, utilizing increased transactions to build rest of store basket and increase attach rate.

Thought partner with merchandising team, helping to develop focused and cross-category strategy, tactical and executional activities for over $1B in sales. Develop analytics and collaborate with Merchandising, Marketing, Supply Planning, Demand Planning, Visual Merchandising and Finance to create quarterly presentations to senior management, outlining strategy, sales initiatives, assortment management and implications.

In charge of supply planner and analyst team, product allocation, metrics management for global portfolio of footwear factories. Partnered with internal and external partners within the Sourcing Organization of 30 factories, 28 million pairs annually, valued over $550 million. Duties include primary value chain partner for US/Canada Wholesale & Retail business units, and demand planning; offering daily analysis and ad hoc reporting on supply performance and range productivity.

Manage planning team responsible for submitting biweekly Reebok footwear and equipment orders, worth $200M annually. Strategically plan all global footwear orders to Far East Vendors for level-loading and capacity utilization. Responsibilities include planning, vendor negotiation, capacity allocation, planning forecasts and point of contact for liaison offices.

Act as conduit among Product Marketing, Product Development and Factory Liaison Office to monitor, evaluate and uphold Critical Footwear Product production and commercialization timelines.

Communicate with all Reebok International subsidiaries, distributors, global merchandising and product managers to maintain and disseminate updated product information of Reebok footwear styles on a quarterly basis. Manage all information in privately held database along with data integrity in SAP. Also main point of contact for the creation, distribution, collection and management of the quarterly Global footwear and equipment sample ordering process.

Manage, Design and run the Operations of 10 truck crossdock. Key Account Manager and Customer Service Point of Contact for over Williams Sonoma and 80 Maytag dealers and Supervisor of 20 people, including day/ night warehouse crews, and Class A/B licensed drivers.