Dan S.'s Location
Denver Metropolitan Area, United States, United States
Dan S.'s Contact Details
Dan S. work email
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Dan S. personal email
n/a
Dan S. phone numbers
About Dan S.
Results driven consumer packaged goods professional with core competencies in the following areas: National Customer Development, Trade Marketing, Sales Planning & Strategy, Category Management and Analytics & Insights.
Dan S.'s Current Company Details
Senior Manager Marketing Analytics at Danone North America
Dan S. Work Experience Details
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Senior Manager Marketing Analytics & InsightsDanone Apr 2021 - May 2024Paris, Fr• Synthesize complex data analysis into easily understandable, compelling, and actionable insights• Partner with Marketing and Finance teams to provide best in class Brand Plans, Business Reviews and Annual Operating Plan• Analyze business drivers, retailers and competitors to help improve Danone performance• Forecast category growth and market share -
Category Strategy & Insights ManagerDanone Feb 2018 - Apr 2021Paris, Fr• Presented persuasive, insights-driven analysis and presentations to drive customer’s categories while achieving success across Danone business units.• Provided actionable category trends and insights to the Strategic Growth Channel marketing team that drove winning strategy and innovation.• Managed all Assortment and Shelving direction for Drug & Convenience Channels.
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Trade Marketing ManagerEarthbound Farm Oct 2015 - Feb 2018San Juan Bautista, Ca, UsEarthbound Farm was a subsidiary of Danone...• Responsible for Organic Produce Sales Planning and Trade Marketing for half of the U.S. and Canada. Major customers include: Walmart, Kroger, Meijer, Wakefern, SEG, Super Valu, Hy-Vee, ALDI, Lidl, Loblaws and Sobeys.• Led the Salad and Commodity bid/contract process (pricing and merchandising proposals) for Earthbound Farm. • Developed and Directed Annual Customer Planning Process (including Merchandising, Assortment, Pricing and Shelving). -
Western U.S. - Customer Development ManagerKraft Foods 2012 - Aug 2015Chicago, Us• Responsible for all volume planning, merchandising, pricing, and trade spending for Kraft Cheese and Oscar Mayer in the West Area (34 dotted-line account managers). • Drove annual revenue of approximately $1 billion with a trade budget of $200 million.• Selected for Kraft’s Quest Leadership Program. This course (spread over an entire year) focused on challenging mental models, increasing emotional intelligence, managing change and leading through inspiration. -
West/Central U.S. - Senior Manager Of Trade MarketingKraft Foods 2008 - 2012Chicago, Us• Developed Nabisco Biscuit’s annual volume targets, trade rates and merchandising guidelines for the West and Central Areas. Annual revenue was over $1 billion with a trade budget that exceeded $200 million. • Reviewed all merchandising, pricing and spending by team and conducted formal quarterly reviews. Major customers included: Safeway, Meijer, HEB, AWG, Hy-Vee, WinCo, Raleys, Savemart, FoodMaxx, Staters, and Unified.• Planned, funded, and executed shopper marketing programs.
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Western U.S. – Retail Planning & Communication ManagerKraft Foods 2006 - 2008Chicago, Us• Managed all retail communication and priority planning for 62 Kraft categories across the West Area.• Provided retail direction and content for all region retail meetings in the West Area.• Successfully added Direct Store Delivery businesses into the “One Company” communication process.
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Customer Insights Manager - National Customers & ChannelsKraft Foods 2004 - 2006Chicago, Us• Led all Nabisco Biscuit category management and consumer insights strategies for national customers.• Managed the National Customer Sales Information Team (15 dotted-line reports).• Created, analyzed, and communicated all syndicated data reporting for the National Customer Team.
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West Area - Sales Information ManagerKraft Foods 2002 - 2004Chicago, Us• Managed and developed the West Area Sales Information Team (5 direct reports, 3 dotted-line reports).• Planned and implemented “Reinventing the Aisle” strategy for Cookies & Crackers in the West Area.• Successfully led Safeway’s SCOP (Optura) and Albertson’s ACBP category management initiatives.
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Field Planning ManagerKraft Foods 2000 - 2002Chicago, Us• Managed the Denver Region Category Sales Planning Team (6 direct reports).• Planned and delivered annual sales of $564 million with a trade budget of $50 million. • Exceeded volume, share and profit goals for CY 2001 and 1H 2002.
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Hq Category Sales Planner - Kraft Cheese DivisionKraft Foods 1998 - 2000Chicago, Us• Managed the $1 Billion Sandwich Cheese business for the West and Central Areas of the U.S.• Responsible for a trade budget that exceeded $200 million. Major customers included: Safeway, Albertson's, Meijer, AWG, Super Valu, Costco, BJ's, Sams Club, Walgreens, etc. • Collaborated with the cross functional team to deliver results, introduce new items, forecast revenue, and improve existing processes. • Appointed Kraft Cheese Division Sales Planning Captain for 2H 1999, 1H 2000, and 2H 2000.
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Retail Sales ManagerKraft Foods 1997 - 1998Chicago, Us• Managed 13 full-time sales representatives. Responsible for $40 million in Kraft Foods’ sales. • Recruited, Hired and Developed Sales Representatives and Field Merchandisers. • Orchestrated Kraft Foods’ recruiting efforts at the University of Kansas.
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Region Sales Information SpecialistKraft Foods 1995 - 1997Chicago, Us• Responsible for the Advancement, Implementation and Training of Category Management Initiatives. • Trained entire region on the productive utilization of Kraft’s Customer Planner application. • Applied expert knowledge of A.C. Nielsen applications, Spectra and Household Panel Data.
Dan S. Skills
Categorization
Shopper Marketing
Fmcg
Forecasting
Customer Insight
Trade Marketing
Grocery
Fast Moving Consumer Goods
Nielsen
Consumer Products
Iri
Key Account Development
Customer Marketing
Ac Nielsen
Spectra
Direct Store Delivery
Dan S. Education Details
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The University Of Kansas School Of BusinessConcentration In Marketing -
Colorado State UniversityEconomics
Frequently Asked Questions about Dan S.
What is Dan S.'s role at the current company?
Dan S.'s current role is Senior Manager Marketing Analytics at Danone North America.
What is Dan S.'s email address?
Dan S.'s email address is da****@****ave.com
What is Dan S.'s direct phone number?
Dan S.'s direct phone number is +130363*****
What schools did Dan S. attend?
Dan S. attended The University Of Kansas School Of Business, Colorado State University.
What skills is Dan S. known for?
Dan S. has skills like Categorization, Shopper Marketing, Fmcg, Forecasting, Customer Insight, Trade Marketing, Grocery, Fast Moving Consumer Goods, Nielsen, Consumer Products, Iri, Key Account Development.
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