Dan Lacaze Email & Phone Number

Sydney, Nsw, Au

Sydney, Nsw, Au

Macquarie Park, Nsw, Au

Member of Devices leadership team managing handset, accessory and SIMs portfolios. Strategic Partnership portfolio includes Apple, Samsung, Google/Android, ZTE, and Likewize.Responsible for $1bn+ in spend, commercial negotiations, promotional investment and planning, contracts and relationship management.

Macquarie Park, Nsw, Au

Member of Marketing leadership team with over 130 FTE and broad Agency roster including in-house Yes Agency, M&C Saatchi Sport & Entertainment, Special, Emotive, Big Red, UM, ESE The Agency, and Finsbury Green.Full responsibility for Optus Sponsorship portfolio including contracts, rights management, relationship management, brand marketing, including earned/paid/owned media and activations. This included Optus Stadium, naming rights to Supercar team Walkinshaw Andretti United, Sydney World Pride 2023, FIFA Women's World Cup 2023, Optus Chief of Optimism Daniel Ricciardo, Australian F1 Grand Prix, Ash Barty, Ian Thorpe, Steph Catley, Chaz Mostert, Scotty James, Ellie Cole, Molly Picklum, Mack Horton, WhatAbility, the Art Gallery of NSW, Vogue Codes, UN Women. Managed large Corporate Hospitality and Events program across the Australian Open, Australian F1 Grand Prix, Sydney Gay & Lesbian Mardi Gras, FIFA 2023 Women's World Cup, Vogue Codes, and V8 Supercars.Managed Retail Marketing, local area marketing systems, and member of Optus Space planning team managing new store design/delivery across national footprint of 300+Optus branded stores.

Macquarie Park, Nsw, Au

Reporting to Managing Director and member of Retail and Consumer Sales Leadership Team responsible for 3000+ staff. Drove integration between product, marketing and sales/service teams. Responsible for launch and integration of Optus Sport content - English Premier League, UEFA Champions League, Europa and Euro 2020 tournaments; 2019 FIFA Women's World Cup.Responsible for broader TV & content portfolio execution into the Optus channels (website, app, contact centres, Retail) including Optus Sport, Fetch TV, National Geographic, Apple Music.Responsible for development and launch of new Optus digital products into the channels including Optus Pause, Donate Your Data, Unlimited Data Day, Turbocharge, Optus SubHub and Optus Smart Spaces.

Double Bay, Nsw, Au

Shortlisted for CMO 50 by CMO Australia.The Solotel group operates a diverse portfolio of pubs, bars and restaurants across Sydney and Brisbane, employing 1600+ staff and serving over 5 million customers a year. The group includes Signature Dining experiences from Matt Moran including Aria, Chiswick and North Bondi Fish, iconic watering holes like The Golden Sheaf, The Clock and Opera Bar, and cultural-shaping entertainment destinations like The Bank, Goros and Kings Cross Hotel.Member of the Executive Team and responsible for building digital, customer, design, content, PR and strategic marketing capability for the group. Led a team of 30 FTE.Barangaroo House 2017 launch:- 350 media mentions, reaching a cumulative audience of 18+ million, with media exposure valued over $5m- Smoke bar, TimeOut winner Best New Bar- Bea restaurant, Concrete Playground winner Best New Restaurant#SydneyDoesntSuck- successfully removed millions of single-use plastic straws from our venues every year, and led industry change- 2018 'Food for Good' winner in the National Good Food Awards

Sydney, Nsw, Au

BMF is an internationally awarded creative agency, based in Sydney.Managing a department of 28 people, new business and key accounts. This includes ALDI, Sportsbet, The Hyundai A-League, Weight Watchers, BPAY, TAL, Tip Top, Meat & Livestock Australia, and The Australian Federal Government.New business wins include Sportsbet, Dulux Group (Dulux, Yates, Hortico), James Squire and 5 Seeds cider.Sportsbet 'Roid in Android campaign featuring Ben Johnson covered by news publications globally, sparking "outrage" locally and entertaining punters all over the world. Graphite Pencil D&AD for PR / Product Launch.A-League 'You've Gotta Have a Team' campaign:- broke all broadcast, attendance and membership records for the league- pencil winner at D&AD- Most awarded at Clio Sports Awards: Grand Clio in PR, Grand Clio in Direct, Bronze Clio in Social- Gold and Silver in PR and Spikes- Gold, Silver and Bronze at 2017 Effie's - Cannes Bronze Lion in Direct- 2x merit at The One Show- Mumbrella content marketing strategy of the year winner ALDI, 'Perfect Aussie Christmas' campaign featured on dozens of international blogs including Creativity Online - pick of the day; Top 20 Most Viewed Ads globally, peaking at #8; AdWeek - ad of the day; featured on Gruen. 2016 'Effie' Australian Effectiveness Awards:- ALDI 'Perfect Aussie Christmas' campaign, Silver for Short-Term and Silver for Retail- ALDI 'Supermarket Switch' campaign, Bronze for Retail - Sportsbet 'Responsible Gambling' campaign, Silver for Online brandsALDI Supermarket Switch - ADMA ACE Integrated Campaign Winner. Bronze at APAC Effie Awards.ALDI Liquor 'Don't knock it till you try it' radio - Silver and Bronze at London International Awards (LIA)Sportsbet 'Freedom' radio - Cannes Bronze Lion, Sirens Campaign and Craft winnerReported on SXSW 2015 for Campaign Brief

Australia, Au

The Gunn Report #5 Agency in the world. AME Awards - Most Effective Agency, Asia Pacific.Managing Australia Post, Dulux and Bupa integrated accounts.Led the design and development of a world first 'Video Stamp' for Australia Post, with over 20 million people reached globally in earned media:D&AD - nominationCannes - Bronze Lion for mobileWebbys - Official Honouree AMEs - silver for Strategy, Silver for Innovation, bronze for MobileThe One Show - technology finalistiab creative showcase - goldNominated campaign of the year at the AdNews Awards and Mumbrella Awards.

AdNews Experiential Agency of the year.Led the Experiential component of the "Share a Coke" campaign, a three month national tour with over 370,000 individually named cans of Coke created and given away. 'Share a Coke' has been rolled out to dozens of other markets around the world, including the USA:D&AD - accepted In-book for Integrated & Earned mediaMumbrella Campaign of the yearGlobal Festival of Media Awards - Best Experiential Campaign Global Ex Awards - Gold for excellence in Experiential MarketingSpikes - Gold in Promotion and ActivationCannes Silver Lion – Best Consumer Engagement / Use of mediaCannes Bronze Lion – Best use of integrated mediaADMA - Gold in FMCGSecured new client Motorola and led the press/PR launch of the new Motorola RAZR

Atlanta, Ga, Us

Led two years of marketing for Mother energy drink, a AU$180m retail sales brand with 25%+ market share and the 3rd most successful energy market for the Coca-Cola system world-wideDrove the launch of 10 SKUs into marketLed all Communications & Media Strategy, Advertising, Sponsorship, Promotions, NPD and packaging design

Atlanta, Ga, Us

Marketing lead across various Coca-Cola campaigns.Conceptualized and executed ‘Coca-Cola Surf School’ brand engagement program. Three months of free surf lessons at 14 beaches nationally over summer.Launched Coca-Cola Australia Facebook group, now over 1 million members.Developed 16x limited edition AFL and NRL collector cans featuring Legends of the game.

New York, Ny, Us

Coca-Cola - lead strategic and creative Agency. Developed campaigns for Coca-Cola, Diet Coca-Cola, Coca-Cola Zero, Sprite, Fanta and Nestea.The Roads & Traffic Authority - lead strategic and creative agency.

London, Gb

2002 AdNews Agency of the Year.Qantas - lead international strategic and creative agency, managing global communications hub for 23+ markets worldwide.MBF Private Health Insurance - lead strategic and creative agency, launching the "Be Positive" positioning. Executed the Herringbone Fashion print campaign - Cannes Gold Lion, Gold at AWARD, Silver at Asia Pacific AdFest, featured in Le Book.

Bachelor, Commerce

Education record

Education record