Head Of Marketing Communications | Contitech Iemea
CurrentAs the Head of Marketing Communications in the Industrial Solutions EMEA business area (IEMEA) of ContiTech, I hold the responsibility of building, leading, and strategically directing the team. This critical team operates across four pivotal areas: Brand Experience Management, focusing on brand and event management; Customer Experience Management, dedicated to analyzing and optimizing the customer journey from a marketing perspective; Content Marketing, specializing in crafting compelling messaging; and Performance Management, ensuring the efficacy of our marketing communication strategies. My role is centered around unifying these core functions to facilitate impactful marketing measures across the EMEA region for our Industrial Solutions.