Dan Lareau Email & Phone Number

Colorado Springs, Co, Us

Circle 7 was born out of a desire to take my experience working with large advertising agencies and personalize it for organizations that don’t fit into agency demographics. Many clients I consulted with were setting out to create their website without ever defining the most basic goals or expectations for results.I help my clients evaluate how their organization or business can be improved through digital marketing. This process begins by digging into the current state of the organization and then defining what a better tomorrow looks like. When a direction has been determined, I create a strategy to make incremental, measurable improvements towards reaching those goals. Progress is evaluated, strategies are refined and data is analyzed again. Wash, rinse and repeat until we achieve the better tomorrow.• Improved customer acquisition 28% with refined marketing strategies, audience-specific marketing funnels and email campaigns.• Educated business owners on how SEM, content marketing and applying performance analytics would improve customer communication and revenue, yielding 12% increase in online bookings.• Employed paid social media marketing campaigns to drive traffic to conversion-focused landing pages, boosting website traffic 6%.• Applied project management skills with freelance web developers on complex API integration, saving 3.5 weeks of development time and delivering product ahead of schedule.• Optimized content (SEO) on multiple websites, resulting in top 5 Google search results.• Reviewed Google analytics, performance reports, and session replay technology, improving e-commerce checkout rates 13%.• Measured baseline performance indicators and utilized A/B testing, raising lead form conversions, downloads, and online sales for multiple clients.

Colorado Springs, Colorado, United States

Lead from front, genuinely caring for troops and making certain airmen are motivated, equipped, and properly trained to complete mission. Manage complex logistical operations focusing on team cohesion and efficiency. Mentor peers and subordinates professionally, personally, and spiritually.• Administered training program to 120 individuals covering 158 critical job functions. Provided monthly reporting and analysis to senior leadership (C-suite) on accomplished and outstanding training items, delivering ongoing status of deployment readiness.• Utilized strong organizational skills overseeing cargo and passenger processing operations for Middle East deployment and 2 mobility exercises.• Supported Operation Freedom Sentinel as senior manager (NCOIC) for work center of 18 personnel.• Managed Air Force inspection program, ensuring compliance with regulations for 102 job functions. • Handled over $120M in government assets, including specialized aircraft loading equipment.• Balanced instruction, oversight, and delegation for team leads (NCOs) and individual contributors across 7 work sections in aerial port.

Colorado Springs, Colorado, United States

Designed, coded, and tested email templates and built email campaigns using email marketing best practices. Increased response from marketing campaigns in email and web channels using knowledge of digital strategy, design, and coding. Elevated peers to reach full potential through leadership, initiative, innovation, and collaboration.• Raised $150M+ in non-sponsorship revenue, utilizing tightly integrated marketing funnels for print, email campaigns and landing pages on Compassion.com.• Collaborated with marketing managers to ideate and create new conversion funnels and A/B tests tailored to specific campaign goals, resulting in overall email open rate of 43.3%, click-through rate of 3.6%, click-to-open rate of 8.3%, and read rate of 27.6%.• Conceived and created first customer journey experience, shifting strategically from static marketing campaigns to journey-based marketing experiences. • Authored email development framework of pre-coded templates, allowing design flexibility while reducing time to produce emails 70%.• Developed 9 responsive email templates, all supporting dark mode, improving organizational-wide sponsor communications and boosting user experience (UX) on mobile, tablet, and desktop devices.• Mentored 12 technical team members in design and coding standards, and fostered collaborative working environment between 11-person creative team and 8 strategists using organizational cultural behaviors.

Greater Los Angeles Area

Freelance designer and programmer for various ad agencies on national and regional accounts. Account directors rely on my experience to administer the best use of technology to exceed client expectations. Accustomed to working on tight deadlines, turning high quality work around efficiently and collaborating with art directors, project managers and other developers.Accounts Include:Izze, Caress, Anthem Blue Cross, Adidas, Time Warner, Jiffy Lube, Mercury Insurance, Pacific Life, Yokohama, Anna’s Linens, Ball Park Franks, Ask Jeeves, Denver United Way, ABF Trucking, Wyoming Department of Transportation, Truman Arnold Companies and Check Free.

Greater Los Angeles Area

Established relationships and guided clients through design and production process. Functioned as project manager, designer and programmer. Consulted on establishing web presence as well as integrating existing brands into online campaigns.Clients Include:Dreamworks Records, Yahoo! Movies, UCSD, Northrop, Skunk Records, LA Girl Friday, Cornerstone RAS, Rocky Mountain Calvary, Visual Cuisines, Systim Technologies, Campsurf, Bender/Helper Impact, National Educational Alliance for Borderline Personality Disorder, South Coast Clinical Trials, Lars Construction, Shidler Group and Steven Seagal.

Los Angeles, Ca

Founding member of the interactive group at Chiat\Day Los Angeles. I was instrumental in establishing the group culture and defining the level of award winning work produced by the department. Functioned as a designer and programmer for various interactive media and websites.Accounts Include:Nissan, Infiniti, Apple, Adidas, Indian Motorcycles, Sony Playstation, Earthlink and Energizer.