Help leading companies identify long term innovation spaces and business models that will succeed with the customer of the future, using data-led customer insight, behavioral science, and business acumen to help executives across industries see beyond the typical two to three year planning horizon. Author forward-thinking intellectual capital, including "Meet Dawn: The Customer of the Future" and "The Happiness Halo: The Unexpected Benefits of Applying Behavioral Science to Experience Design." In the past, developed the strategy for prominent corporate rebrandings, including Walmart, Caterpillar, and eBay.

Potential Energy is a nonpartisan, nonprofit coalition that brings together America’s leading creative, analytic and media agencies to shift the narrative on climate change. I develop the strategy for advertising campaigns designed to, essentially, make people care about climate change. Additionally, I research under-penetrated markets to drive engagement and broaden the percentage of Americans who view climate change as a pressing priority, and I synthesize insights to ensure our creative teams have the knowledge necessary to create framework-shifting work.

Invented and Co-Founded DigiPuppets, touchscreen finger puppets that unlocked a world of educational apps. Served as creative director for four interactive educational apps that brought the DigiPuppet characters to life; led marketing, social media, and public relations strategy for the growing start-up. Drove sales at Bloomingdale's, Toys”R”Us, and ultimately helped thousands of kids have a little more fun with their learning.

Developed "Humanizing Digital" research series, which focused on using an understanding of innate human behaviors to improve social networks and digital advertising. Developed tactical recommendations for digital advertisers to execute a more natural, organic online presence -- one that feels less like an "interruption" and more like a welcome interaction.

Independently advised Fortune 500 customer service executives on building customer loyalty and cutting costs; venues ranged from intimate on-site conversations with CEOs to virtual presentations with 100+ staff members. Led highest-performing consulting program out of 36 departments, as measured by client feedback and renewal rates. Authored customer loyalty research that led clients to improve retention 10­-30%; team research published in Harvard Business Review and in the book "The Effortless Experience." Promoted to senior analyst and consultant in half the typical advancement timelines; awarded departmental "research project of the year" in 2007.