Strategic Communication Planning: Crafted and executed key communication strategies focused on unifying the organization and meeting business objectives, with special attention to our unionized workforce. Employee Engagement: Led initiatives that significantly improved employee engagement and morale, creating effective channels for feedback and concerns. Internal Communications: Managed internal channels (town halls, newsletters, intranet, emails) to ensure clear, consistent messaging that aligned with corporate values and enhanced labour relations. Union Relations: Established strong, cooperative relationships with union representatives, facilitating transparent communication during negotiations and changes. Crisis Communication: Developed and led the response to labour-related crises, maintaining timely and accurate information flow to all stakeholders. Team Leadership: Mentored communication professionals, guiding successful strategy implementation and fostering a collaborative environment within the Employee Relations team.

Small business marketing solutions. Development, implementation and management of marketing strategies. Social media marketing and social community engagement. Website development and management, videography and photography. Because you know what they say!

Strategic Initiatives: Collaborated with corporate stakeholders at York Region to launch strategic initiatives, enhancing program delivery and operational efficiency. This included the development of new processes, policies, and protocols. Strategic Communications Advice: Offered expert advice on both internal and external communications, media relations, and issues management, ensuring aligned and effective messaging across the board. Communication Campaigns: Led the creation and execution of comprehensive communication campaigns and events, significantly boosting stakeholder engagement and awareness. Plan Evaluation and Improvement: Continuously monitored communication efforts, identifying and acting on opportunities for enhancement to optimize reach and impact. Material Development and Budget Management: Produced a variety of print and digital materials, effectively managed project budgets, and fostered strong relationships with key stakeholders.

Multichannel Communications Strategy: Led the collaboration with leadership and cross-functional teams at UNFI Canada to develop and execute a multichannel communications strategy, successfully tailoring messages for both office and warehouse associates to boost message effectiveness. Narrative Positioning: Expertly positioned UNFI Canada’s narrative nationwide, ensuring coherent and impactful communication across various platforms. Innovative Communication Solutions: Crafted innovative and strategic solutions to communication challenges, guaranteeing that key messages reached all intended audiences effectively. Calendar and Budget Management: Oversaw the management of communication calendars and budgets, aligning with UNFI Canada’s corporate communication strategy to ensure resource efficiency and goal achievement. Project Management: Coordinated projects with cross-functional partners and the communications team, ensuring seamless execution and consistency with strategic objectives.

Internal Communications Strategy: Developed and implemented a robust internal communications strategy at McKesson Canada, aligning closely with the company's strategic goals and priorities, enhancing organizational coherence and focus. Integrated Campaigns: Collaborated with internal and external partners to design and execute high-impact integrated campaigns, incorporating content development, promotions, and employee engagement events, thereby elevating internal communication efforts. Performance Metrics: Established key metrics to accurately measure and monitor the effectiveness of the content strategy, ensuring ongoing improvement and maximizing impact. Leadership Messaging: Crafted and refined internal leadership communications, including presentations, talking points, and speeches for the President and Executive Leadership Team, ensuring clear, consistent messaging at all levels of internal events.

Cross-functional Collaboration: Collaborated with product owners, managers, engineers, architects, and management at Loblaws to craft effective and concise communications, encompassing product updates, strategic shifts, and training opportunities. Editorial Calendar Management: Managed the annual editorial calendar, ensuring timely and consistent communication across various channels, while implementing governance and editorial standards to maintain the quality and compliance of all communications. Creative Content Creation: Designed compelling PowerPoint slides, infographics, and newsletters to support a wide range of communication initiatives, enhancing message clarity and audience engagement.

Strategic Communication Solutions: Developed communication solutions at RBC by understanding business strategies and stakeholder needs, including crafting and distributing communications through company portals. Analytical Problem-Solving: Analyzed strategic issues and data to offer insightful communication recommendations, enhancing the effectiveness of corporate messaging. Collaborative Initiative Execution: Played a key role in supporting the development and implementation of strategic initiatives, working closely with both internal and external stakeholders to ensure aligned and impactful communications.

Stakeholder Collaboration: Partnered with senior leadership and key stakeholders at Cineplex to effectively communicate the corporate vision, strategic directions, and progress, ensuring alignment and clarity across the organization. Strategic Communication Development: Actively contributed to the crafting, execution, and evaluation of a comprehensive communications strategy, utilizing standardized processes, templates, and tools to support the organization's strategic goals and priorities. Creative Content Production: Produced and refined a range of creative content, including written, visual, and broadcast materials for various communication channels such as the company newsletter, community outreach, and media relations, enhancing Cineplex's public and internal messaging. Communications Materials Preparation: Developed key communication assets, including key messages, speeches, presentations, promotional materials, executive briefing notes, and media kits, ensuring impactful and coherent messaging across all platforms.

Communications Strategy Execution: Developed and implemented a communications strategy that effectively met strategic goals and objectives, aligning organizational efforts with overarching aims. Media Relations Management: Oversaw both proactive and reactive media relations, including liaising with journalists, coordinating media interactions, and providing media training. Prepared key communication materials like pitches, op-eds, and news releases to support diverse media outreach efforts. Media Monitoring and Relationship Building: Collaborated with team members to stay abreast of relevant news and trends, while also cultivating and maintaining relationships with key media contacts, ensuring timely and informed communication strategies. Social Media and Brand Awareness: Guided the communications team in managing social media channels and crafting compelling content, significantly boosting the association's online presence and brand awareness through strategic content creation.

Strategic Campaign Communication: Developed and led a comprehensive communications strategy for the mayoral campaign, ensuring alignment with the candidate's vision and electoral objectives. This involved crafting key messages, managing media relations, and coordinating communications across departments to promote the candidate's policies and achievements effectively. Public and Media Relations: Orchestrated a dynamic media relations strategy that included preparing press releases, organizing press conferences, and managing interview requests. Actively engaged with journalists and media outlets to ensure consistent and positive coverage of the candidate’s platform and initiatives. Digital and Social Media Management: Directed the campaign's online presence, including website content and social media platforms. Implemented innovative social media strategies to increase engagement with voters, disseminate campaign messages, and monitor public sentiment, contributing to a cohesive and interactive digital campaign. Event Coordination and Community Engagement: Played a key role in planning and executing campaign events, including town halls, debates, and community outreach activities. Fostered strong relationships with community groups and stakeholders, enhancing the campaign's visibility and support within diverse communities. Team Leadership and Training: Led a team of communication professionals, providing mentorship and direction to ensure the effective delivery of campaign messages. Offered strategic communications support and training to campaign staff and volunteers, ensuring a unified and professional approach to all campaign communications.

Led content creation and conversation topic development for AM640 Toronto, ensuring engaging and relevant programming.Expertly managed guest booking processes, securing diverse and influential voices for multiple shows to enrich discussions.Directed the execution of multiple radio shows, overseeing production elements to maintain seamless broadcast quality.Collaborated closely with hosts and production teams to brainstorm and implement innovative show ideas and formats.Coordinated between various departments to align programming content with overarching station goals and audience interests.