Daniel Lenz Email & Phone Number

Greater New York City Area

Freelance

• Marketing consultant working in the areas of brand development and marketing strategies. Areas of expertise include:
• Audience Development
• Customer Acquisition and Retention
• Online Marketing
• Email Marketing
• Database Marketing

New York, NY

Responsible for the audience development marketing plans and budgets for Elsevier US journals. - Implemented procedures for targeted list matching program resulting in a 23% ($1.3 million) increase in revenue since 2013.- Managed campaign execution team in all aspects of controlled subscription acquisition and retention. Increased usable email addresses by.

Stamford, CT

Responsible for the audience development marketing plans and budgets for four magazines. - Revised promotional plans leading to a 15% increase in Direct Request audience across titles. Reduced reliance on outside directories and databases as sources of qualified circulation.- Worked closely with the publishers of each brand on the market positioning.

New York, NY

Responsible for running audience development programs, projecting revenue, expenses and maintaining rate base for five consumer paid titles. Maintain databases for two controlled publications and five annuals. - Hired and trained in-house Audience Development team of three to replace existing circulation consultant resulting in a 50% savings of over.

Greater New York City Area

Supervised the daily activity of eight person team to direct the marketing activities for nine magazines with a combined circulation of over one million and budgets exceeding $11 million.- Project Manager for dynamic web form development - where user response dynamically triggered intelligent follow-up questions designed to improve on-line experience while.

Supervised team of four to develop and maintain the audience development marketing plans for five magazines with combined rate bases exceeding 600,000, and budgets exceeding $5 Million. -Developed on-line response driven tools that doubled viral names acquired across group.-Project Manager for audience acquisition efforts for inaugural IP4IT Conference &.

Responsible for the marketing activities for all business sources including: email, telemarketing, direct mail, web promotions, sub agents, renewals and bills. Launched digital edition to over 10% of subscribers.Grew rate base over 10% 200,000 one year, direct request subscribers while reducing overall expenses by over 15%.

Supervised circulation staff to maintain circulation files for four publications with combined revenues exceeding 1.75 million and qualified circulation of over 120,000. Involved in development of Aviation Week Online Circulation web site.

Responsible for US Pharmacist and Medical Tribune, BPA qualified publications with total circulation exceeding 280,000 recipients.

New York, NY