Marketing consultant working in the areas of brand development and marketing strategies. Areas of expertise include:• Audience Development• Customer Acquisition and Retention• Online Marketing• Email Marketing• Database Marketing• Usage & Data Analytics• CRM

Responsible for the audience development marketing plans and budgets for Elsevier US journals. - Implemented procedures for targeted list matching program resulting in a 23% ($1.3 million) increase in revenue since 2013.- Managed campaign execution team in all aspects of controlled subscription acquisition and retention. Increased usable email addresses by over 40%. - Oversaw growth of BPA Worldwide Brand Report filing and audit process from 8 to 17 journals, including multi-channel reports for nine journals tracking digital activity. - Collaborated with commercial sales team and publishers to ensure optimal demographic composition of 25 journals serving controlled circulation files and create audience reports and competitive analyses for society proposals and Pharma Sales presentations.- Set circulation figures for rate cards & media kits for 350 US based Elsevier journals. Monitor circulation levels to ensure ongoing compliance with corporate auditing standards.

Responsible for the audience development marketing plans and budgets for four magazines. - Revised promotional plans leading to a 15% increase in Direct Request audience across titles. Reduced reliance on outside directories and databases as sources of qualified circulation.- Worked closely with the publishers of each brand on the market positioning, subscriber demographics, rate base goals, and the financial objectives of each title.

Responsible for running audience development programs, projecting revenue, expenses and maintaining rate base for five consumer paid titles. Maintain databases for two controlled publications and five annuals. - Hired and trained in-house Audience Development team of three to replace existing circulation consultant resulting in a 50% savings of over $100,000 annually.- Revised promotional materials, web forms and web sites as part of a web-centric approach to customer interaction. Grew online orders by over 30% across all seven titles. These efforts have resulted in lower acquisition costs and increased records with email addresses by over 20%.- Planned and executed a web store to sell back issues, subscriptions, annuals and other products. Increased revenue to over $75,000 annually from less than $20,000. -Developed new online subscription, renewal and customer service pages. Managed web team to revise all circulation links and redirects and launch multi-pub subscription pages.- Worked on development team for a new company wide web site (www.dancemedia.com) for customers to view and post videos as well as access all of our online products (web sites, forums, blogs etc).

Supervised the daily activity of eight person team to direct the marketing activities for nine magazines with a combined circulation of over one million and budgets exceeding $11 million.- Project Manager for dynamic web form development - where user response dynamically triggered intelligent follow-up questions designed to improve on-line experience while obtaining more in-depth demographic and psychographic information.- Worked closely with the publishers of each brand on the market positioning, subscriber demographics, rate base goals, and the financial objectives of each title. - Teamed with E-media department to acquire audiences for over 100 web casts annually through co registration and leveraging customer database.

Supervised team of four to develop and maintain the audience development marketing plans for five magazines with combined rate bases exceeding 600,000, and budgets exceeding $5 Million. -Developed on-line response driven tools that doubled viral names acquired across group.-Project Manager for audience acquisition efforts for inaugural IP4IT Conference & Expo with total registrations exceeding 1000. -Successfully launched Secure Enterprise magazine to 45,000 qualified recipients.

Responsible for the marketing activities for all business sources including: email, telemarketing, direct mail, web promotions, sub agents, renewals and bills. Launched digital edition to over 10% of subscribers.Grew rate base over 10% 200,000 one year, direct request subscribers while reducing overall expenses by over 15%.

Supervised circulation staff to maintain circulation files for four publications with combined revenues exceeding 1.75 million and qualified circulation of over 120,000. Involved in development of Aviation Week Online Circulation web site.

Responsible for US Pharmacist and Medical Tribune, BPA qualified publications with total circulation exceeding 280,000 recipients.