Social Media Manager
CurrentIn charge of social media and social media strategy for Nelnet and their business lines. My team and I oversee 69 different social media accounts for Facebook, Twitter (I will never call it X), LinkedIn, Instagram, TikTok, and YouTube. Work with each business line on their goals, goals for social, and how our team team can help them achieve their goals. Collaborate with the Creative Team (Copy, Graphics, Video, and Web) on both paid and organic social campaigns. Onboarded Sprout Social as our new social media management tool. Set up social listening and automated rules in Sprout to help with brand sentiment and learn more about our customers. Launched an Employee Advocacy program with the Recruiting Team, Marketing Team, Executive Team, and other business lines.