Levi Media Advisory is a retained and project-based consulting firm that specializes in the intersection of media, advertising, technology and marketing. I’m passionate about how technology is impacting media consumption and how this creates opportunities for marketers, content creators and the media industry. Levi Media Advisory is committed to helping companies apply creative, strategic marketing to drive growth and create revenue opportunity. Current clients include Bell Media, BroadSign International, Captivate Network and Digital Place-based Advertising Association. Please visit http://levimedia.net for more info.

Helping to integrate digital ad model into TransitScreen's innovative presentation of real-time transit information that supports sustainability and development of connected cities

Leading this private equity-backed Digital Place-based media network’s Marketing, Research, Programming and Creative departments, supervising a staff of 18 across North America.Restructured Marketing organization, established strategic direction and sales & marketing programs to drive double-digit YoY revenue growth, and expansion of audience reach by more than 60%. Board-level Marketing lead for all M&A activity, including acquisition of Captivate by private equity firm, Generation Partners; and acquisition and integration of Wall St. Journal Office Network. Led strategy to integrate Captivate with digital advertising technologies, including programmatic ad exchanges; dynamically-updated digital content; and mobile engagement platforms. Negotiated partnership with xAd mobile ad network, which generated over $1MM in incremental revenue in first 3 months. Supervised industry-leading market research, including Office Pulse online research panel through which 40+ annual thought leadership & ad effectiveness studies are executed on behalf of Captivate and clients. Negotiated mutually-beneficial partnerships with broad range of industry-leading creative & media organizations, including Wall St. Journal, Tribeca Film Festival, 4A’s, Crain’s and MediaPost.

Led Marketing, Research, Public Relations, Online Marketing and Corporate Partnerships for fast-growing, venture-backed media company. Created all presentations, sales videos & tools; led repositioning that established Zoom’s leadership in digital place-based video; and launched Zoom’s first-ever use of B2B social media tools including Twitter and Facebook.Led dramatic expansion of Market Research, developing industry-leading audience measurement in partnership with The Nielsen Company; groundbreaking consumer insights research with GfK; and more than 20 custom studies each year that demonstrated effectiveness of Zoom’s media & marketing programs.Public Relations efforts resulted in frequent recognition of Zoom’s growth and success, including being named #2 on MediaWeek Magazine’s 2010 Hot List, and multiple industry awards recognizing innovative use of digital media, including Media Post Digital Out-of-Home Awards & DSE Digital Content Awards.Led corporate integration of 5 acquired companies and developed technology & content partnerships with companies including LocaModa Inc., Reelz Channel and Eventful.com.Drove development of Digital Out-of-Home Media industry as Advisory Board Member of Digital Signage Association (www.digitalsignageexpo.net), Chair of Creative Standards Committee for Digital Place-based Advertising Association (www.dp-aa.org), and member of Technology Innovations Committee of Outdoor Advertising Association of America (www.oaaa.org).

Led Zoom's growth in the digital out-of-home space, driving strategy and key partnerships for Zoom's digital place-based video business. Grew Zoom's networks to include over 600 nightlife venues in the ZoomSocial Network and over 1800 health clubs in the ZoomFitness Network. Led 400%+ growth in Zoom's digital media revenue over 2 year period.Co-managed Sales Development team to create custom integrated media and marketing programs for Zoom’s clients. Developed and led digital media-driven programs for clients including Coca-Cola, Colgate, J&J, Merck, Paramount Pictures, Playtex, P&G, TBS, VH1, Walmart and more.

Head of Marketing for one of 3 divisions of Monster Worldwide, the global leader in online career management and recruiting. Focusing on Monster's network of consumer websites, responsible for brand development, integration & marketing; product marketing; partnerships; traffic acquisition; consumer user experience; B2B marketing & sales development; publicity & corporate communications.

Responsible for brand management, consumer marketing, affiliate marketing, corporate marketing and research. P&L responsibility for $100 million global Pay-Per-View business.