Company Profilewww.chembridge.com.tw/EN/index.aspxRoles and Responsibilities• Consultancy work on sales, marketing and business development activities • Set up new distribution channels for the SEA, India and Australia markets.• Business development activities including market visit, sales/technical presentation, project collaboration workshops.• Advising business owner on feasibility project of setting up a sourcing/selling office in India.• Business alignment between China application labs. and APAC south customer’s tech. support.

Roles & Responsibilities• Sales and business development for 5 BUs • Global sourcing & supplier relationship management• Manage Marketing Communication (MARCOM), market intelligence & research as well as products management related activities.

Roles & Responsibilities• Appointed by SPRING as the business adviser under the S’pore government directive to elevate local SMEs capabilities and competitiveness for global and regional markets. , • Successfully implemented a change management program (Maha Chemical )and revamp its regional HRM, sales/market development, operation and strategic development.• Run a training program on optimising business alignment process between HQ and regional outfit• Responsible for mentoring the sales personnel’s on the company high potential candidates program.

Roles & Responsibilities• Task to transform AGI existing image and orientation of a commodity supplier to a premier specialty chemical player in the energy curable coating and ink industries.• Responsible for sales revenue growth of a CAGR of 10 % • Implemented a new product line for peroxide cure segment achieved US$ 200K sales revenue in 1 year.• Provided leadership and strategy to create a new vision for the AGI specialty branding.

Roles & Responsibilities• Designed and implemented successfully Sartomer’s internationalisation process for Asia market: Progressing from a greenfield start up export model to FDI operation. Achieved sales revenue growth from US$100,000 – US$20 millions• P&L responsibility for Asia Pacific operation with revenue of US$ 20 million.• Concurrently assumed the role of CRO Korea rep. office and Chief Rep. for Beijing rep. office• Organically built and managed a team of 15, comprising mangers in sales, business development, tech. support, lab., admin and logistic across the region.• Responsible for global MNCs account management and procurement liaison.• Drove a proactive export initiative from Korean plant to other Asia markets. Capitalized on improved cost competitiveness against Asian competitors. Strategic precursor to accumulating market share for the manufacturing plant in China to be completed 2008.• Member of the strategic team for Asia FDI - plant in China

Roles & Responsibilities• Instrumental in converting Korea operation from agency to local in house distribution overcoming local content and duty structure impediment. • Strategized and implemented blending operation within Cray Valley plant (sister co) to capitalize on local content, export tax credit incentive and address punitive import duty issues • Restructured Korea sales and distribution organization by successful negotiations and amicable separation with 6 distributors. Implementing new direct sales and marketing operation.

Roles & Responsibilities• Responsible for introducing the 1st foreign supplier of photocure raw material to Chinese market in 1990. Basically, from ground zero, hands on cold call sales approach model.• Established the 1st foreign supplier rep.office in Beijing in 1996. Achieved sales revenue of a 20 % CAGR.• Collaborate with China Academy of Science to champion high performance & zero VOC coating technology.• Established a footprint for implementation of its 1st FDI in Asia: US$ 27 million plant in China by 2008.

Roles & Responsibilities• Responsible in the start-up phase of the organization when it was divested from Arco Chemical.• Established Sartomer Co. in Asia with a 1 man operation and successfully transformed it to an efficient branch operation that includes a cost effective regional logistic hub.• Instrumental in setting up strategic sales and distribution channels from scratch for 11 countries simultaneously in Asia from 1988 to 1996. Countries include Singapore, Malaysia, Thailand, Indonesia, Philippines, Taiwan, China, Korea, India, Australia and New Zealand.• Grow the business from a mere US$100k with a sustainable growth that upgrades its operation to a branch (1996) and US$20 Million revenue turnover in 2009.• Managed the transition of Arco specialty business unit sold to Total Chemie, and successfully set up the Singapore representative office for Total Chemie.