A sales and marketing leader with extensive management experience and knowledge in channel-specific strategies proven to increase awareness, engagement, lead generation, sales and revenue. Consistent track record of developing successful end-to-end programs focused on relationship development for the sales team. A broad understanding of lead generation tactics and sales funnel management utilizing an account-based approach. Extensive experience in product, service and software sales and marketing tactics. A history of developing successful sales & marketing strategies and executing integrated plans that drive positive results for our customers to meet business KPI’s. A unique broad understanding of both national and local initiatives that grow market share, improve lead generation and increase sales. Extensive experience in product marketing (MedTech) and consumer segmentations. Also well versed in supporting B2B franchise and independently-owned distributorship retail models.SKILLS:Leadership and Logistics• Critical thinking and Strategy development• Budget development/management• Project management• Hiring/training/mentoring staff• Team leadership & Collaboration• Franchise relations• Change management• Data and analyticsSales & Marketing• Target segmentation/CRM• Pipeline management• Lead/referral generation• Product launch • Promotions & campaigns• B2B, B2B2C and B2C• Communication skills• Presentation skillsClient Services/Support• Prospecting/sales funnel activities• Relationship building/development • Business/practice development• Local marketing plans and support• Retention and advocacy programs• Franchise and independent-owned distributorship support
Listed skills include Marketing Strategy, Advertising, Marketing, Creative Direction, and 20 others.
