Salespeople are misunderstood. We're about solving real problems, not selling products. My personal mission in life for over a decade has been "improving the quality-of-life for salespeople everywhere" and that is now SellWell's vision. We accomplish this by working with Owners/CEOs to build their sales teams & accelerate through early-stage ($1M-$10m) challenges, or C-level & VP-level sales executives to optimize their existing sales teams and accelerate scaling & overcome growing pains ($10m-$100m), through bespoke best practice implementations in the areas of sales people, sales process, sales technology, sales content, & sales alignment.Our software platform, coaching programs, sales playbooks, and outsourced services all come together as part of us constructing sales performance frameworks for organizations that are used by teams long after our engagements have ended. Certified Allego & Hubspot partner.

DealerGavel is the first & only dealer-run auction platform, and it's completely free to Sell. Like AirBNB or Uber for Automotive Dealers, we directly connect dealer buyers and dealer sellers in order to restore the power & profitability back to dealerships that is removed by a 3rd party.As part of a SellWell partnership, my role at DealerGavel is to:- design, build, implement, execute and manage all aspects of the sales department & revenue streams- define & document scalable sales processes as our sales playbook- build & optimize the technology stack (CRM - Hubspot, Sales Enablement, Acceleration Integrations)- define and implement sales coaching process & systems, conduct call coaching, & coach-the-coaches- set & achieve company forecasts to our CEO & board- hire, onboard, & train all sales and account management team members

Cyber Legends is the only digital media literacy & cyber safety teaching platform aligned with the Ontario curriculums for K-8 teachers. As part of a SellWell partnership, my role at Cyber Legends is to:- design, execute, optimize, & document the outbound direct-to-principal model- define & document scalable business development processes in our playbook- sales tech stack optimization (CRM - Hubspot) & measurement- create & execute training and coaching programs to scale the outbound team

As part of a SellWell partnership, my role at Matador is to:- design, build, implement, and manage all sales enablement and training efforts (process, people, content, technology, alignment)- driving systemic skills and revenue growth across sales, marketing, & success departments- sales tech stack design, optimization, measurement, and vendor management- define and implement sales coaching process & systems, conduct call coaching, & coach-the-coaches

Key Achievements:- Drove 906% MRR growth over 5 years- Client Growth: Oversaw 33% client growth during COVID-19 pandemic shutdowns- Retention: 95%+ MRR Retention- Acquisitions: Successfully unified teams, people, processes when AV acquired AIM Experts- Mentorship: Senior Sales, Customer Success, & Marketing leaders professional coaching- Training: Created online training platform for all AV clients; delivered group sales training; design & presentation of keynotes on digital training; enterprise-level mystery shopping programs- Transformation: Account Management team transformed service >> growth, Sales team transformed RSM >> SDR/AE, Marketing team transformed from product-based to revenue-based- Marketing: Created marketing attribution program & full-circle measurement; Took company all-in on content marketing strategy & consistently exceeded quarterly pipeline generation targets as a result

Responsible for leading & building Mobials sales department.- All sales recruitment, hiring, training- Implemented CI-based inside sales coaching program- Manage sales tech stack to accelerate reps & advance business needs- Align ownership & rep needs with winning comp plans- Create a thriving, "co-opetition" based sales culture- Transformed department from RSM to SDR/AE model- Promoted from within for 100% of all sales management positions- Led company's execution of our COVID-19 Dealer Support Program- Ultimately, Drove 294% revenue growth over 3+ years*Mobials won 2018 Techcellence Company Growth Award by TechAlliance*Mobials won 2019 Techcellence Company Growth Award by TechAlliance*Mobials #43 on Canadian Business Growth 2019 500 List*Mobials won 2020 Techcellence Medium-sized Company of the Year by TechAlliance*Mobials #156 on Globe & Mail's Top 2019 400 Growing Companies*Mobials #104 on Canadian Business 2020 Growth 500 List

- Acquire new Canadian auto dealers as Mobials clients - Prospect to 95% new / 5% existing business- 202.4% to goal in first 4 months ($253k)

Responsible for managing both SDR & AE teams, & close coordination with marketing director.- implemented predicable revenue modelled sales dashboards - sales recruiting, hiring, training, coaching- implemented sales forecasting system- managed tech stack & based coaching on Execvision- acquired key senior marketer for supporting sales & customer teams(94% increase in avg. closed deals by new sales reps)(reduced CAC by 21%)(38% MRR increase) -- [108% of goa](forecast accurate within 3%)

Responsible for managing SDR team.- designed winning comp plan from both ownership & rep perpsectives- defined prospecting process in both customer journey & CRM- created automated dashboards- recruitment & training of new SDRs- built coaching program(200%+ increase in avg $ Opportunities sourced per rep in <6 mos)

Responsible for introducing 787 Networks ControlPLAY product to new bars & restaurants in North America.Promoted to Director in 4 months.

Responsible for managing the top 10% of Demand Metric accounts, Responsible for managing all Research Associates.Work closely with CMO/VP level marketers to deliver:- benchmarking research & best practices,- 1-on-1 advice from world-class subject matter experts, and - tools/templates/training on their top marketing prioritiesCreate consistent processes for marrying a customer service / sales focused approach when delivering research.

Responsible for exceeding sales targets for both membership & advertising (vendor) based products.75% new / 25% existing business, marketers at all types of businesses, usually in North America.Consistently the #1 rep each month until promoted.

-Manage client accounts to ensure satisfaction, renewal rates, and organic product growth-Report on key accounts to management for forecasting-Manage long-term relationships, uncover client needs, & track service achievements to employ powerful win/win solution selling techniquesResults over 20 months in role:Avg % to Goal: 121%No. of Months Hit Goal: 18No. of Months Missed Goal: 2Top % to Goal: 214%, 196%Lowest % to Goal: 88%, 99%

•Acquire new clients via outbound cold-calling•Identify whether 1-call or relationship/value close is appropriate•Demonstrated consistent ability to close in both settings•Achieved 100%+ of target every month without fail•Promoted to Account Manager within 90-day probationary period

•Acquired new clients, 90% outbound 10% inbound•Grew & Renew current clients•Created countless pieces of sales training and management best practices, tools, & templates•Advised sales leaders on adoption of best practices

•Grew current clients spend anywhere from 200%-2000% of previous year

•Hired by CEO after winning sales presentation event @ OCMC•Acquired new clients via cold-calling•Promoted to account management within 1 year, first in class

- Started servicing friends, neighbours computers at flat rates- Branched out into building computers and hardware sales- Won Ontario High School Business Plan competition, Summer Company award

•Actively generate interest in CAP program through marketing campaigns and on-site promotions with local businesses•Design & teach training cirriculums on different technological aspects important to the growth of small rural businesses•All administration of CAP program including scheduling of seminars, follow-up with participants, and on-site support as needed•Teach computer skills and provide resume & job search coaching services to individuals in need