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As an Ecommerce Manager at EssilorLuxottica, I am responsible for the OPSM ecommerce P&L for the ANZ market, leading and implementing the ecommerce business strategy through campaigns, CRO activities, and projects. With over 6 years of experience in ecommerce and digital marketing, I have a proven track record of driving online sales, traffic, and conversions for leading online furniture and homeware retailer Zanui, and sunglass wholesaler and direct to consumer business Roc Cloudy.I am skilled in digital strategy, ecommerce CRO, analytics, stakeholder management, and marketing communications, and I hold a Master's Degree in Strategic Management and Marketing from the University of Wollongong. I am passionate about delivering optimal customer experiences, enhancing brand awareness, and maximizing business performance through data-driven insights and innovative solutions.
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Health And Well-BeingCareer BreakSydney, Nsw, Au
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Senior Ecommerce Manager - GlueAccent Group Limited May 2024 - PresentRichmond, Victoria, Au -
Ecommerce Manager - Optical AnzEssilorluxottica May 2021 - Apr 2024Paris, FrReporting to the ANZ ecommerce director, I was responsible for the OPSM ecommerce P&L for the ANZ market, managing the role with one direct report. My role consists of:-- Setting the yearly sales budget in line with the global guidelines and manage quarterly forcasting.- Lead and implement the ecommerce business strategy through campaigns, CRO activities and projects.- Work with the global team and the local team to develop marketing campaigns and set up promotional calendar to drive e-commerce sales.- Work on omnichannel projects to enhance B&M and ecommerce crossover.- Develop strong relationships with internal and external stakeholders to maximise business performance. -
Ecommerce And Marketing ManagerRoc Cloudy Apr 2019 - May 2021Alexandria, New South Wales, AuRoc Cloudy is a Sydney based sunglass wholesaler and direct to consumer business founded in 1995. Brands under Roc Cloudy include ROC Eyewear, Locello and Polasports. I reported to the Managing Director and worked with 3 direct reports (Marketing Specialist, Ecommerce Coordinator and Graphic Designer).- Responsible for the B2B and D2C marketing strategy for the brand's ROC Eyewear, Locello and Polasports.- Implementation and execution of all marketing channel strategies from PPC, SEO, social paid/organic, email, PR and branding.- Responsible for ecommerce P&L- Responsible for ecommerce platform development and performance through conversation rate optimization objectives and UX implementations.- Data analysis and reporting using Google Analytics, Shopify, and excel formulas and pivot tables. -
Digital Marketing ManagerZanui Dec 2017 - Apr 2019Chippendale, Nsw, AuZanui is Australia’s leading online furniture and homeware retailer. Specialising as an e-commerce dropship business. Reporting directly to the Managing Director I worked with the digital marketing team and responsible for the below functions.- Leading the email marketing strategy from acquisition to retention through the development of customer automated journeys and newsletter blasts. Responsible for ongoing optimization to increase traffic and conversions of existing emails through a/b testing of the email design.- Managing the branding and promotional campaign strategies from the creation of the communication and creatives to defining the appropriate digital marketing channels and audience targeting.- Also responsible for affiliate marketing, CRM, email marketing, website personalization and UX improvements, content production. -
B2B Business Development ManagerZanui May 2015 - Dec 2017Chippendale, Nsw, AuKey Account Management and Business Development of Zanui's B2B unit. My role consists of Generating leads, managing clients & improving internal processes.
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B2B Sales & Marketing CoordinatorZanui Sep 2014 - Feb 2015Chippendale, Nsw, Au- Generating Leads- Managing clients- B2B Social Media Management- Supporting development of B2B Division strategic plan- Supporting development of B2B Marketing Plan
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President & FounderUow Video Games Association Feb 2013 - Aug 2014- Managed a team of 10 executives.- Forecasting social events for the year.- Built business relationships with local business.- Contacted medium to large business for sponsorship.- Planned Marketing & Promotions of the club.- Conducted market research with surveys.- Managed Social Media platforms of club. (Facebook, Twitter, Forum)- Organized events catered to 30-40 people attendees.- Event managemenmt of over 140+ attendees (GAMEFEST) Founder of Gamefest - Wollongongs LAN and Gaming Festival Third year running with over 350 attendees.
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Sales Consultant/Assistant Store ManagerAllphones Dec 2010 - Aug 2013Au- Direct sales interaction with customers- Organized store's monthly POS material and Advertising- Met and exceeded weekly and monthly sales targets of 40 contracts- Managed opening and closing duties of store- Training new staff and monitoring sales performance of staff members- Developed excellent interpersonal skills through customers and staff interactions -
B2B Internal Sales CoordinatorTe Connectivity Sep 2007 - Sep 2010Galway, Ie- Managed over 150 customers and 25 main customers- Liaise with customers regading delivery and stock requirements- Assisted in quoting prices of products up to $50,000 and finding technical data- Data entry, confirmation of delivery and expediting of products daily- Analyzed and managed expediting reports weekly- Arrange returns/credits as per necessity- Developed time management skills working in a dynamic environment -
Deli Service AssistantColes Nov 2006 - Jan 2008Melbourne, Vic, Au- Customer services experience- Strong communication skills- Involvement in managerial tasks
Daniel Li Skills
Daniel Li Education Details
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University Of WollongongStrategic Management And Marketing -
University Of WollongongMarketing
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Tafe NswMarketing
Frequently Asked Questions about Daniel Li
What company does Daniel Li work for?
Daniel Li works for Career Break
What is Daniel Li's role at the current company?
Daniel Li's current role is Health and well-being.
What is Daniel Li's email address?
Daniel Li's email address is da****@****.com.au
What is Daniel Li's direct phone number?
Daniel Li's direct phone number is +6113006*****
What schools did Daniel Li attend?
Daniel Li attended University Of Wollongong, University Of Wollongong, Tafe Nsw.
What are some of Daniel Li's interests?
Daniel Li has interest in Kick Boxing, Tech Enthusiast, Health And Fitness, Computer Enthusiast, Film Making, Basketball, Science And Technology, Graphics Designing, Field Hockey.
What skills is Daniel Li known for?
Daniel Li has skills like Marketing Strategy, Marketing, Management, Market Research, People Skills, Sales, Online Marketing, Marketing Communications, Microsoft Office, Social Media, Advertising, Customer Service.
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