I lead the generation of design insights and strategy for technology development, typically in the medical device space. I have a background in Psychology & Human Factors so my primary interests are around human performance, usability, behaviour change, understanding user needs, and user experience. I'm particularly interested in medication adherence and have developed a framework for designing for adherence, a predictive model of patient adherence and a design toolkit to help improve the design of drug delivery devices and interventions. The Technology Partnership plc (TTP) is Europe's leading technology and product development company. TTP works closely with its clients to create disruptive products based on advances in technology and engineering innovation. TTP's technology lies behind many products and processes in areas as diverse as medical devices, diagnostics, communications, digital printing, instrumentation, consumer & industrial products, biotechnology, cleantech and security systems.