Leading go-to-market teams responsible for consumer software and developer platforms for AR & AI devices at Meta. Responsible for continued software go-to-market on our wearable devices, including Ray-Ban Meta Smart Glasses. Led product marketing for Meta's largest developer community, Meta Spark. Grew our consumer user to over 750M monthly active users through Spark AR effects on Instagram and Facebook.

Led Business Product Marketing teams responsible for growth across North American for an annual $7.1B ads business. Developed growth strategies for Meta's largest advertisers. Partnered with product teams to develop go-to-market strategies for new advertising products. Isolated +$5B in annual addressable friction and developed set of processes and workflows to systematically reduce it over time.

Led the go-to-market strategies for the world's largest independent advisor and investment platform. Responsible for developing go-to-market strategies and product positioning for the company. Increased assets under management (AUM) 3X ($5B to $15B) and customer base 2.4X (166k to 400K). Hired and embedded team of PMMs across three business lines. Instituted go-to-market and product launch processes. Improved target sign-up rate by 90% through site and onboarding funnel optimizations. Modified pricing and packaging of product suite: increasing first year revenue by 80% while maintaining existing churn rates. Launched several services and features including personal advisors, custom portfolio strategies, charitable giving, and a low-risk savings account alternative, Smart Saver.

Led product marketing for the organization from 20 to 450 employees. Responsible for provider software go-to-market strategies, demand generation, product education and sales enablement. Acquired by Roche for $1.9B.Folded acquired company (Altos Solutions, Inc) and product suite into newly formed OncologyCloud. Led co-marketing efforts with publicly traded international partner Varian Medical Systems, Inc. (NYSE VAR). Increased user education by launching product knowledge base -- increased optimal product utilization by 353%. Implemented NPS & win/loss analysis to guide product development and customer relationship management. Through unified product suite, stronger product education and consistent communication NPS moved from -4 to 32 within 3 months.

Built Marketing function for the organization. Developed overall marketing strategy and built the teams responsible for Demand Generation, Product Marketing, Content Development, Customer Relations and Sales Enablement. Increased qualified lead generation by 180% within first six month. Implemented marketing automation software and launched cohort based nurture campaigns for target audiences. Built training and sales enablement program for enterprise sales and account management teams.

Developed and executed go-to-market strategy for the enterprise business. Launched freemium solution to improve lead generation and recruiter engagement of our recruiting platform, RecruitLadder. Launched Fit Finder, hybrid of RecruitLadder and in-house executive recruiters to find senior-level talent. Created and implemented department-wide 21-module sales training program to up-level sales teams and accelerate market penetration.

Led a team of Senior Account Executives towards the consistent achievement of sales goals targeting Fortune 500s

Sales and Account Management for Fortune 10 company. Responsible for mid-market client retention and growth in the Southeast region.