Daniel Ma Email & Phone Number

London, United Kingdom

Creating smarter marketing by understanding your users.Emotion Insight offers flexible and agile user testing, User Experience and Information Architecture design, and accessibility design and compliance. Specialising in web and digital marketing, our aim is to provide objective and quality reporting and design recommendations which can measurably improve performance, CPA and ROI. We can provide objective user testing on web sites, banner and PPC advertising, email and landing pages, and provide effective technical direction to maximise your campaign effectiveness.User Experience, Information Architecture, Wireframing, User Interface Design, User Testing, Eyetracking, Accessibility, W3C web and accessibility standards, UCD, Tobii, Morae, Protoshare, Axure

London, England, United Kingdom

Producing own line of Traditional-Method English Sparkling Wine. Available 2023-2024

London, England, United Kingdom

Financial Quants and Asset Management lead UX/UI designer (confidential, please reach out for details).

London, England, United Kingdom

Contract Senior/Lead UX Designer

London, England, United Kingdom

Secondary research, concepting and prototyping of the redesign of a Formative Testing System for Cambridge University Press and Assessment.

London, England, United Kingdom

Cross-disciplinary digital Product Designer/Owner for Compliance, Onboarding and Accounts, Payments and Safer Gambling systems.

London, United Kingdom

Multi-disciplinary design lead for HSBC's development of Robo-Advice for D2C Investment and Savings. Green-field analysis, design, development and user testing in the emerging AI/Online Financial Advice field. - UX lead of design research, customer journey design, concepting, prototyping, design testing and copywriting- Review and management of cross-discipline working party including Design, IT, Risk and Compliance, BA, Marketing- User-centred business analysis and specification- User Testing and Eye-Tracking studiesUser Experience Design, Prototyping (Axure, Sketch, Invision), User Testing, Heuristic Evaluation, Business Analysis, Requirements Specification, Testing, Regulatory Compliance, FCA, Stakeholder Management and Liaison

London, United Kingdom

Design/UX Lead for:- A Robo-advice D2C investment portal for a Tier 1 global high street bank- A challenger London university website redesign- Customer Experience research, analysis and design for leading telecommunications company.Please get in touch for more details and portfolio.

London, United Kingdom

UX research, analysis and experience design for a leading family holiday provider. Helping customers personalise their holiday and creating brand differentiation though a great user experience.

London, United Kingdom

UX research, analysis and design project for "Big Six" energy companyMake gas and electricity as “abstract goods” more understandable, relatable and engaging to customers. Detailed consumer research and insight, and the Experience Design of a new billing system to develop a more frictionless experience and help customers engage more with energy.Experience Design for leading high-street pharmacyConsumer, competitor and industry research, user flows, wireframing, prototyping and user testing of a unified appointments booking system. Integrating across their key business units, made appointments simpler for customers.

Bromley, United Kingdom

Long-term consultancy for digital transformation of an Adviser-only business model to a Digital, Direct-to-Consumer (D2C) eCommerce channel for Foresters’ Savings and Investments products, and ongoing Digital/eCommerce Strategy, Planning and Execution. Working with multiple departments across Marketing, IT, Finance and Customer Services, developed the end-to-end customer experience, strategy, wireframing and prototypes, through sales & marketing, application, account servicing and customer development, based on customer insight and analysis of digital behaviour. Post-launch, I established the Digital Marketing team for ongoing customer marcomms activity.Stakeholder Management, eCommerce, Experience Design, Information Architecture, Wireframing, Prototyping, User Experience, Digital Marketing, SEO, Paid Search, Digital Marketing Strategy

Responsible for end-to-end delivery (direction, quality, project management, analysis and specification, design and development) of highly creative and functional eCommerce systems for enterprise-level clients in the financial, leisure, corporate and non-profit sectors.Incorporating user-centric UI design, usability, W3C web and accessibility standards to the development processIA, UI, UX, PHP, ASP.NET (C#), SQL Server, MySQL, XHTML, WAI WCAG, Alterian CMC, Ektron CMS, Immediacy CMS

UTL UK Ltd was acquired by the Positive Thinking Group and rebranded as Positive Technology (see above)PRINCE 2, PMI, Project Development Processes (PDP)

Developed and project managed numerous applications for internal business and for public works projects.ASP, ASP.NET (C#), XHTML, CSS and SQL Server.

.NET, C#, HTML, CSS, XML/XSLT

IT, Internet and Network in-person and telephone support for 500+ employees

Master Of Science - Msc, Oenology And Viticulture, Distinction

Winemaking and Viticulture. Specialising in wine consumer insight and research, behaviour and analysis; sensory analysis and sparkling.

Level 3 Award, Wine, Distinction/Merit

Bachelor Of Multimedia, Ecommerce, Hci, Web Design, Project Management, Gpa 6.5/7.0 (High Distinction)

Activities and Societies: Golden Key Society International Honour SocietyMultimedia specialisation of base IT Degree: • Majoring in Web.

Bachelor Of Science, Software Engineering, Biology, Physics

Education record