Senior Product Lead responsible for managing three product managers in the creation and delivery of the NBA Digital app experiences found on phones, tables, watches and TV’s within the Apple App Store, Google Play Store, and on Amazon.Product lead for the mobile app strategy and delivery resulting in increased revenue and time spent YoY.With a product strategy focused around UI and flexible core services, grew in app purchase revenue by 77% in a single year by adding monthly subscription packages and a variable game pricing feature.Played dual role of Product Manager for Streaming TV Devices and Tech Product Manager across app products in the 2016 redesign of the NBA Digital product suite. Created several processes within the product management organization that brought efficiencies to the delivery of the NBA Digital products. As a result of faster development iterations, consumption within the live video product grew by 71% on mobile devices.Utilized technical background and product experience across various platforms to play Technical Product Manager to help design the app architecture and the API’s needed to power various UI experiences. Maintained a strategic business partnership with Amazon, Apple, and Google in order to gain great insights around users in helping define optimal product experiences within the NBA Digital products.

Lead the product development of various NCAA March Madness Live apps and NCAA fantasy games delivering 7.5+ million hours of live video to over 40 million users for 16 days in March across multiple digital platforms. Increased fan video on demand and video ad consumption by 270% in one season as a result of a focused product strategy.Wrote BRD’s, FRD’s and technical requirement documents that lead to the success of the app products. Collaborated closely with UX, design and development teams, as well as managed critical stakeholder relationships with Sales and Marketing teams.Creator and visionary for the NCAA March Madness Tournament Run fantasy game. This game has grown in users by 6x in the 3 years of its existence.Led various prototype-testing sessions that resulted in the creation of a fan experience that brought a 270% YoY growth in VOD content consumed.

• Assisted in establishing a long term partnership with Microsoft across all platforms by leading the product management and development of the first ever ESPN app for Windows 8. --- Responsibilities included but were not limited to writing the product definition (BRD & FRD), maintaining the product roadmap, and leading the product development (technical efforts).--- This app was the first of its kind for ESPN due to the features and content traditionally found across multiple ESPN apps all bundled into one.--- Optimized team efficiency by utilizing resources from different parts of the organization to assist in the development of the product.--- App was the #1 sports app in the Windows Store for over a year and averaged 4x more downloads than other sports apps in the store.• Effectively managed, developed, and maintained relationships throughout the ESPN Digital Media organization including analytics, API team, PMO, partnerships, ad sales, marketing, and technology in the development of the mobile products.• Placed second at ESPN’s first annual Digital Ad Hackathon with the idea and demo of “One Alert/Notification, One Ad”. (http://frontrow.espn.go.com/2013/05/more-than-120-new-ideas-hatched-for-first-espn-ad-innovation-hackathon/)

• Manage mobile video product across all platforms and environments. (Mobile Web site, ScoreCenter, Fantasy. On Android, iOS, Window Phone, BlackBerry)• Managed and implemented a mobile video ad delivery system using the same ad system as the online video player, while also maintaining the best user experience possible. --- Quadrupled mobile video ad delivery within 3 months of joining the team under this system.• Responsible for video product strategy and technical integration across all ESPN mobile properties for both ad and content delivery. --- Took video starts from 1 million to 30 million in the first 6 months; currently 60 million mobile video starts a month.• Assisted in the product management of ESPN’s first responsive mobile web site developed and designed for handsets first, released in April 2011. (http://m.espn.go.com/)--- Responsible for defining how to maximize video views and user engagement around video portions of the site as well as the implementation of it.--- Video found on this site accounts for ~60% of all video viewed in mobile products.• Successfully managed and built the ESPN Sprint iD pack on Android.• Effectively managed relationships across various teams at ESPN including affiliate marketing & sales, mobile marketing, mobile sales, project management, and engineering teams.• Responsible for maintaining the strategic affiliate relationship with the three major wireless carriers.

• Managed all phases of video product development for the ESPN.com and ESPNDeportes.com redesigns. --- Responsible for integration and maintenance of redesigned video players throughout all ESPN web sites • Managed day to day operations of Flash video players across all ESPN and affiliate web sites.--- Lead point of contact for all video products--- Technical lead for the development of new video products and web site integrations• Responsible for video player product timelines and deliverables.• Architected and developed core business logic for ESPN.com and ESPNDeportes.com video players. --- Key feature consisted of integration with FreeWheel ad system delivering pre, post, and mid-roll video ads. • Architected and developed the redesign of the ESPN3.com (currently branded WatchESPN) web site. • Developed and maintained numerous forms of documentation which included use cases, flow diagrams, and general features as well as technical documents pertaining to the development and release process. • Setup automated daily analytic reports to track user behavior of video players. (Omniture)

• Product Lead for a global Interest Rate Swaps trading application accessible through LehmanLive--- Responsible for developing the full life cycle of this applications development; from writing the FRD to managing roadmaps to implementing and delivering the final product to the traders and sales traders. • Responsible for organizing the development of FI Electronic Trading IT projects in New York and London. • Worked along side traders and sales traders in discussing design implementations and support solutions. • Planned and developed multiple LehmanLive Fixed Income Electronic Trading web applications which displayed real time data (J2EE & Tibco). These applications were used by both internal and external clients.• Implemented a variety of MS Excel macros (VBA) used by traders to calculate pricing real time.

Worked on site at General Electric Power Systems