Hero Collective is a culture-driven, creative & digital media innovation company using design, content, technology & purpose to create 𝘀𝗼𝗰𝗶𝗮𝗹 𝗶𝗺𝗽𝗮𝗰𝘁.

Served as social media lead for direct-to-consumer health and wellness retailer Puritan's Pride, driving a 547% increase in social media footprint, consumer engagement rates 6 times higher than that of all competitors combined, and generating revenues in excess of $6 million.💲 Spearheaded all paid social initiatives, managing an annual media budget exceeding $1 million and establishing social media channels as significant drivers of traffic, revenue, and brand awareness. 📅 Managed a portfolio of brand channels including Facebook, Twitter, Instagram, Pinterest and Youtube, defining workflow for editorial content, maintaining real-time communication with consumers, and serving as the chief guardian of brand voice for an annual output of over 6,000 content pieces.💪 Created influencer marketing initiatives including the creation and supervision of a team of brand ambassadors resulting in an earned content reach of 52 million and a 13% YoY increase in product revenue.🤝 Collaborated on omni-channel marketing initiatives with cross-functional teams including Creative, PR, Email, Affiliate, Search, Display, Brand, Catalog, Web, Merchandising, and International. 👨‍✈️ Managed a team of direct reports, as well as freelance writers, editors, videographers, and agency partners. 📊 Developed social media reporting structure, communicating actionable insights to internal and external stakeholders.

Led social media initiatives for a national retailer of nutritional supplements, establishing the company as one of the nation's top 50 retailers in social media and increasing the brand's social media footprint to over 2 million followers.🤝 Formed and maintained strategic partnerships with 100+ vendors and social media influencers, driving significant increases in earned reach and brand awareness. 📅 Created and managed content and editorial calendars for all social media channels, ensuring alignment with marketing priorities and appropriate distribution cadence. 💬 Acted as primary community manager for all social media channels.📹 Led the brand's video content strategy by overseeing video projects from conceptualization to completion at each stage in the creative and production process including scripting, identifying and coordinating with talent, filming, editing, and digital distribution.

(Formerly Big Fuel Communications)Conceived and executed strategic partnership and content activations on behalf of pioneering social media agency Big Fuel, serving as the agency's music and sports lead in the largest agency of record agreement of all time. Key agency clients included Chevrolet, Starwood Hotels, Buick, and T-Mobile.🤝 Identified and activated over 300 online influencers, bloggers, celebrities, artists, and fan communities on behalf of agency clients. 📹 Produced digital content including videos, photo series, blogs, and sweepstakes in conjunction with client event and entertainment sponsorships including Country Music Association (CMA), Billboard, South by Southwest, Glee, Major League Baseball, and the NCAA. 👬 Developed and executed Buick's first successful LGBT influencer partnership activations, inspiring a significant expansion of the client's agency commitments within this lifestyle vertical.

Supervised a team of 10 as the brand, artist, and social media development lead for America's first pure play social media agency at the height of the web 2.0 boom. Served as account lead for Sony Music artists, utilizing audience development tactics such as fan acquisition, content programming, creative contesting, and strategic partnerships on behalf of an artist roster that included Britney Spears, Justin Timberlake, P!nk, Backstreet Boys, Trey Songz, and T-Pain.

Served as the first in-house digital marketer for iconic independent record label Tommy Boy, creating and promoting social network profiles, press pages, email newsletters, display advertising, and soliciting online publicity on key websites for a diverse roster of artists. Designed, managed, and populated artist and label Myspace profiles, managing editorial content and interacting with fan communities. Spearheaded a lifestyle sales program, driving record sales by distributing albums and promotional materials through boutiques, live events, and specialty retail outlets.