Daniel M. Email & Phone Number

California, United States

San Francisco, California, Us

Heading all things Demand Gen for Density, a leading people counting and occupancy tracking hardware and software company.

Downtown Redwood City, California, Us

• Led the global Enterprise Marketing group that included Integrated Marketing, Content Marketing, Acquisition Marketing, Social Media, and Marketing Operations teams across four geos: USA, Canada, UK, and South Africa.• Developed the strategy and launch plan for a mid-market content marketing program, across three geographies and in four languages, that drove engagement for Clickatell’s business messaging services across the Retail, Hospitality, and Travel industry segments. • Led two internal transformations impacting strategic planning, campaign management, team engagement, and operational efficiency. • Restructured and integrated Organic, Social, and Integrated campaigns teams to achieve efficiencies and drive business impact. • Co-led the development of high-profile strategic business partnerships with WhatsApp, Visa, FlySafair, and more. • Established omnichannel integrated campaign planning as a core team function spanning developer, enterprise, and mid-market teams.

Santa Clara, California, Us

• Responsible for SoundHound’s global paid media and digital marketing team, which included web, email, search, social, and ABM demand generation.• Developed a paid media center of excellence and introduced audience-first campaign strategies that resulted in a 3X MoM increase in qualified lead flow.• Established a hybrid agency model to scale go-to-market processes for fully integrated, multi-channel marketing campaigns.• Led the rebrand of SoundHound’s performance-driven website, which now drives 30% of all inbound leads.• Introduced an Email & Lifecycle marketing practice that was a key driver of customer retention and upsell.• Developed an executive reporting model to track, manage, and derive insights from a multi-million dollar advertising budget.• Revamped marketing operations system by modernizing the MarTech stack, enforcing data hygiene governance, and standing up an analytics program to support insights- driven decisioning and goal-setting.

San Francisco, Ca, Us

• Led an integrated digital marketing team focused on full-funnel paid acquisition, creative, and media go-to-market planning for a leading banking software platform.• Built and managed the company’s first strategic content program for digital and social channels that consistently ranked as a key driver of marketing-generated revenue.• Refocused marketing campaign metrics on revenue and bottom-line impact; was the lead architect of a paid media strategy that supports ABM ROI and multi-channel performance goals.• Consolidated multiple disparate digital marketing motions under a unified center-of-excellence, which drove high-funnel traffic, continual on-page optimization, and conversion.• Established a repeatable and scalable ABM and customer advocacy program that resulted in an increase in strategic enterprise account MQLs.• Core stakeholder in 2019 rebrand and largest multi-channel digital acquisition campaign; responsible for the performance, testing, and digital content creation.• Overhauled marketing workflow with product and design teams to ensure customer needs and insights were central to content roadmaps.• Trusted partner to in-house design team and suite of agencies; able to collaboratively guide end-to-end delivery of compelling, high-quality creative assets that support marketing goals and KPIs.• Demonstrated ability to concept and deliver high-impact thought leadership experiences, whitepapers, eBooks, case studies, and customer-centric video campaigns.• Established omnichannel integrated campaign planning as a core function for digital media strategy, support, and execution.• Partnered with sales, engineering, and insights teams to identify key areas of opportunity, then set annual OKRs and quarterly content & promotion strategies to acquire new leads.

San Francisco, California, Us

• Reporting to the Sr. Director of Paid Media, I led B2B and B2C demand generation, content strategy, planning, execution and optimization for projects across three Dolby business pillars: Voice Technology, Consumer Electronics and Advanced Audio Broadcasting.• Core strategic marketing team lead for the launch and management of Dolby Soho, the Company's first immersive experiential pop-up space in New York City.• Part of foundational team that launched Dolby’s new video conferencing technology Dolby Voice Room, where I planned a digital GTM strategy that beat expectations for top-of-funnel awareness and purchase consideration.• Designed and managed calendar for Dolby content hub and media channels, working across multiple teams, stakeholders and agencies to ensure one cohesive voice across the channel.• Managed cross-functional projects with analytics team to extract actionable insights from campaign performance and drive both immediate optimizations and long-term learning.• Managed agencies and internal teams on the creation of digital and social content to support Dolby business group goals, with specific focus on retailer, OEM and licensing partners.• Supported paid media campaigns via social platforms’ native tools and develop playbooks to help streamline future initiatives.

• Marketed a machine learning software and sensor hardware product to secure technology partnerships with nationally-recognized retail brands, commercial real estate investment trusts and smart cities.• Grew ‘Smart City’ vertical 12% year-over-year.• Managed Motionloft blog and ​developed strategic content to increase CTRs and lead-form completions​.• Managed the expectations of multi-layered leadership organization with proven success in securing budgets, moving projects forward and proving ROI to C-Suite.• Implemented, owned and leveraged HubSpot CRM tool to advise on email marketing best-practices that improved open, engagement and conversion rates.• Created Motionloft ABM Playbook that helped inside sales and marketing teams attract and secure key target clients by industry. • Collaborated and managed PR agency, copywriters and interns on new product, marketing and investor decks.• Worked closely with product development and engineering teams to promote new product features and engage customers, as well as collaborate on product roadmap.• Developed case studies, white papers, and product collateral to help promote industry credibility.• Conceptualized and implemented a formalized campaign process for industry conferences and trade shows.• Managed creation of press releases, ​regional and national media coverage​, award submissions and executive speaking opportunities.

• Responsible for the launch, brand management and customer growth of an online men’s suiting startup.• Created go-to-market plan that included creation of all customer-facing processes and communication materials for each stage of the funnel.• Lead the production, creative direction and design of the company’s first season “Antithesis” campaign.• Defined all e-Commerce merchandising guidelines, brand voice, and brand awareness tactics.• Built out influencer marketing strategy and managed a community that helped increase brand evangelism and engagement across all social mediums.• Improved organic marketing strategies to increase unique visitors to website and ​secured national media coverage​.• Conceptualized and implemented a formalized Eison Triple Thread thought leadership program that resulted in a consistent increase in unique blog page views.• Produced brand-sponsored podcast to help tap into a growing medium where followers could be obtained.• Optimized keyword lists by vertical in order to increase SEO rankings.• Championed partnership strategy campaign that secured a lucrative relationship with the W Hotel and their guests.

Los Angeles, California, Us

• Managed a domestic and international team of product manufacturers, merchandisers and planners to establish and grow market presence of a franchise menswear brand.• Implemented and leveraged HubSpot to automate and streamline CRM process.• Streamlined content creation and brand awareness generation that resulted in ​increased regional media coverage​. • ​Developed sales enablement strategies including training and customer assets.• Originated innovative B2C marketing opportunities that increased revenues by 4% over plan.• Optimized inventory allocation plans through purchase pattern spotting that helped achieve scale.• Responsible for all partner marketing activations, which included brokering and managing the company’s top partnership with Equinox Sports Club.• Consistently​ tested new channels that increased engagement and drove customer acquisition.

• Managed a merchandise marketing team that led the growth and development of a contemporary retail brand, which encompassed its online and offline retail division, 150+ wholesale partners and two production facilities.• Implemented Brand Ambassador program that increased online traffic and sales by 9% year over year.• Reported directly to VP of Marketing and planned annual product development promotion plans, which included campaign creation, supply chain management, and production.• Drove category growth by identifying and building whitespace opportunities, including a new Made­-to-Order segment that generated 20% above initial estimates.• Key leader in growing partnership with Good Morning America to build sustained earned media coverage on the “Deals & Steals” segment. • Strategically sourced, planned, and curated new retail pop­-up/ trunk show opportunities in the southern pacific region.• Oversaw goods delivery and merchandise allocation of over 2k units of product per season.

Paris, Fr

• Led west coast ready-to-wear and accessory team that was responsible for stewarding the Barbara Bui, B.B.K., and Kabuki brands.• Created and implemented retail marketing programs to bridge on/offline experiences; increased revenues by 6% over plan in Q1 of 2013.• Conducted quarterly profit and loss reports and strategized seasonal merchandise marketing campaigns.• Managed all aspects of collection launches and prepared in-store and eCommerce point of sale marketing.• Analyzed competitor product design, construction and price point for future collection mapping.

Paris, Fr

Paris, Fr

• Defined and executed strategies that increased traffic to the website and donor base of a non-profit organization that benefited under-serviced youth in the greater Los Angeles area. • Developed and maintained annual creative budget to cover all advertising, social media and marketing collateral production.• Generated growth strategies to increase Foundation funding and donor engagement.• Created and maintained the Foundation’s quarterly activity calendar, including new program offerings, fundraising campaigns, constituent management initiatives, email marketing outreach and prospective donor relationship building campaigns.• Served as organization’s grant writer during task force and monthly cross-functional meetings.

Bachelor Of Science (Bs), Marketing

Certification, Digital Marketing

Graduate Certificate In Business Management