Dan Maldonado Email & Phone Number

Brownstown Township, Michigan, United States

• DIVISION SALES MANAGER – MIDWEST, JULY 2017 TO PRESENT
• Strategize and execute plans to maximize sales volume and brand exposure, ensuring that KDP is at the forefront of partners’ portfolios through high-quality services and communications.
• Navigate contract negotiations and executions with local, regional, and national accounts, especially key Pepsi and Coke aligned independent bottlers and foodservice distributors.
• Coordinate the distribution of 36M+ cases of KDP Fountain Brands in 15 states.
• Accelerate the professional development of five direct reports through strategic training on regional account management responsibilities, including promotional activities, reinvestment of marketing dollars, brand.
• Maintain an up-to-date knowledge of current trends and consumer preferences, as well as demonstrate a comprehensive knowledge of how the company’s products compare in the market.

Brownstown, Michigan, United States

Brownstown Township, Michigan, United States

• DIRECTOR – NATIONAL ACCOUNTS, AUGUST 2011 TO JULY 2017
• Directed C-Suite Executives, Purchasing, R&D, and Marketing teams in managing two Top 5 national accounts, Wendy’s and Subway.
• Formulated and implemented execution plans for 34 Field Sales Managers across the US to maintain and expand brand availability.
• Produced engaging sales and marketing materials, such as presentations and meeting flyers.
• Coached two Direct Reports with national account management responsibilities, handling both significant emerging chains and non-commercial accounts.
• Effectively controlled an annual trade fund/marketing budget of $20M+, achieving consistent volume growth YoY for the total account portfolio.

Brownstown Township, Michigan, United States

• NATIONAL ACCOUNT EXECUTIVE – MCDONALD’S TEAM, JANUARY 2006 TO AUGUST 2011
• Oversaw 1.2K+ McDonald’s restaurants in Michigan, Ohio, and Northern Kentucky, utilizing persuasive selling skills with franchisees, advertising agencies, and McDonald’s regional leadership.
• Expanded brand availability from 14 unit test to 500+ McDonald’s restaurants in the Michigan Region.
• Piloted the development of the Ohio Region after executing a Corporate Contract with McDonald’s; delivered presentations to six McDonald’s Coops, leveraging insights on brand expectations and merits based on syndicated.
• Organized and executed brand launch activities in collaboration with a local advertising agency, region marketing teams, and the Internal Shopper Marketing Manager.

Brownstown Township, Michigan, United States

• REGION SALES MANAGER, SEPTEMBER 2004 TO JANUARY 2006
• Spearheaded contract renewals, customer relationships, and promotional activity development to maximize brand availability with regional accounts.
• Led local bottler incentive programs to increase brand placements; achieved the highest one-year placement total for the territory with 1K new placements in Northeast Ohio.
• Controlled trade fund/marketing budgets to determine greatest ROI
• Partnered with National Account Directors to maintain coverage on key national account franchises, including Subway, Arby’s, McDonald’s and YUM! Brands.

Canton, Michigan, United States

• MARKETING ASSOCIATE
• Boosted the territory’s annual sales from $250K to $1.5M+ through strategic cold calling, account re-engagement, and sampling efforts (e.g. convincing Brokers to provide solutions to Restaurateurs).
• Appointed to lead the Mentor Program, with responsibility for encouraging the development of new marketing associates