Dan Maldonado Email & Phone Number

Brownstown Township, Michigan, United States

DIVISION SALES MANAGER – MIDWEST, JULY 2017 TO PRESENT• Strategize and execute plans to maximize sales volume and brand exposure, ensuring that KDP is at the forefront of partners’ portfolios through high-quality services and communications.• Navigate contract negotiations and executions with local, regional, and national accounts, especially key Pepsi and Coke aligned independent bottlers and foodservice distributors.• Coordinate the distribution of 36M+ cases of KDP Fountain Brands in 15 states.• Accelerate the professional development of five direct reports through strategic training on regional account management responsibilities, including promotional activities, reinvestment of marketing dollars, brand expansion, and profitable contract renewals.• Maintain an up-to-date knowledge of current trends and consumer preferences, as well as demonstrate a comprehensive knowledge of how the company’s products compare in the market. • Foster a productive and collaborative atmosphere that motivates employees to achieve competitive goals; optimize retention rates with employee-focused initiatives. • Facilitate decision making by delivering keen, actionable insights based on customer-driven data analytics and forecasts.

Brownstown, Michigan, United States

Brownstown Township, Michigan, United States

DIRECTOR – NATIONAL ACCOUNTS, AUGUST 2011 TO JULY 2017 • Directed C-Suite Executives, Purchasing, R&D, and Marketing teams in managing two Top 5 national accounts, Wendy’s and Subway.• Formulated and implemented execution plans for 34 Field Sales Managers across the US to maintain and expand brand availability.• Produced engaging sales and marketing materials, such as presentations and meeting flyers.• Coached two Direct Reports with national account management responsibilities, handling both significant emerging chains and non-commercial accounts.• Effectively controlled an annual trade fund/marketing budget of $20M+, achieving consistent volume growth YoY for the total account portfolio.• Educated accounts on beverage category performance within the restaurant industry, using Syndicated Data Sources such as Nielsen, NPD/Crest, and Technomic.

Brownstown Township, Michigan, United States

NATIONAL ACCOUNT EXECUTIVE – MCDONALD’S TEAM, JANUARY 2006 TO AUGUST 2011 • Oversaw 1.2K+ McDonald’s restaurants in Michigan, Ohio, and Northern Kentucky, utilizing persuasive selling skills with franchisees, advertising agencies, and McDonald’s regional leadership.• Expanded brand availability from 14 unit test to 500+ McDonald’s restaurants in the Michigan Region.• Piloted the development of the Ohio Region after executing a Corporate Contract with McDonald’s; delivered presentations to six McDonald’s Coops, leveraging insights on brand expectations and merits based on syndicated data and actual brand performance data. • Organized and executed brand launch activities in collaboration with a local advertising agency, region marketing teams, and the Internal Shopper Marketing Manager.

Brownstown Township, Michigan, United States

REGION SALES MANAGER, SEPTEMBER 2004 TO JANUARY 2006 • Spearheaded contract renewals, customer relationships, and promotional activity development to maximize brand availability with regional accounts.• Led local bottler incentive programs to increase brand placements; achieved the highest one-year placement total for the territory with 1K new placements in Northeast Ohio.• Controlled trade fund/marketing budgets to determine greatest ROI • Partnered with National Account Directors to maintain coverage on key national account franchises, including Subway, Arby’s, McDonald’s and YUM! Brands.

Canton, Michigan, United States

MARKETING ASSOCIATE• Boosted the territory’s annual sales from $250K to $1.5M+ through strategic cold calling, account re-engagement, and sampling efforts (e.g. convincing Brokers to provide solutions to Restaurateurs).• Appointed to lead the Mentor Program, with responsibility for encouraging the development of new marketing associates