Fully responsible for the sales and distribution of a new, locally co-packed THC-canned beverage portfolio in MN. Launched in Q1 2024. Selected the distributor network incorporating mutually agreed upon KPIs to ensure accountability and retail execution. Assisting ownership in the formation of a high-performance internal sales team by incentivizing them with opportunities for future advancement in the organization and eliminating the unnecessary mundane tasks that distract from selling and time in the trade. Collaborated with ownership on the sales team budget as well as holding wholesalers accountable for their investment and focus on the brand. Advised on forecasting, new product launches and sku rationalization. I have coached and advised ownership (all 4 owners live internationally) on the nuances of the 3 tier system and the dynamic of Beer and Alcohol wholesalers.

Fully responsible for the performance of all Minnesota & North Dakota Pabst wholesalers. Consulted wholesalers on pricing strategies, sales promotions and incentives to achieve distribution & volume goals. In 2020 & 2021, my area ranked #2 (out of 67 markets) in Net Revenue gain vs PY. All wholesalers within my region have exceeded their sales plan budgets since assuming the role. Resulting in 100% bonus achievement. Coached and mentored the wholesaler sales teams. Conducted Annual Business Plans with my wholesalers to sell in a 12 month programming calendar including the successful launch of new high margin innovative brands in the market. My region was the fastest (in total US) to hit 90%+ off premise independent distribution for Pabst Innovation brands (PBR Hard Coffee and Hard Seltzer). Assumed additional responsibility as a liaison representing field sales across several departments (operations and culture) to improve communication and engagement. Was selected to beta-test Salesforce CRM prior to company wide roll out. Developed an internal peer to peer team within my Division to coach, mentor and ensure accountability and execution on our team.

Responsible for the sales performance of an innovative nutrition and clean energy brand (featured on Shark Tank) within the performance nutrition category. Established our own Direct to Consumer eCommerce platform as well via Amazon. Also developed a national distribution network of beverage wholesalers, DSD, regional C-Store distributors and direct retailers. Developed the initial sales strategy and framework to launch a national field sales organization. Implemented an e-commerce and “direct to customer” social media campaign resulting in 300% sales increase sales while hitting ROI. Assisted in the creation of POS and POP items to spur consumer purchase at retail. Negotiated pricing and payment terms with retailers & distributors. Guided the company's international expansion into Europe and China by forging licensing agreements with local production and wholesaler partners. Provided input and data analysis regarding key company initiatives including new brand extensions and flavors. Handled the procurement and ingredient purchasing for our new products including Speedball and Energizer shots.

Responsible for SAAS software sales and managing customers for both alcohol wholesalers and licensed retail accounts. iControl is a technology/data management company that offers a complete suite of services including: Alcohol Payments Processing via EFT. eSkye, a Alcohol Price Book Management Tool being utilized by Wal-Mart, Red Lobster and many others. In addition, I am also responsible for selling cloud based category management/analytics solution designed specifically for Grocery - where retailers and CPG companies all leverage 1 version of the truth.

Fully responsible for the performance of Southern Minnesota and South Dakota A-B wholesalers. Consulted wholesalers on sales incentives, pricing strategies, promotions to achieve distribution & volume goals. Coached and mentored the wholesaler sales team. Conducted Joint Business Plans with National Account Managers to sell in programming and packages to chain retailers. Assumed the leadership role in the MN price promotional strategy development, driving profitable volume growth. Consistently ranked in the top 6 (out of 21) region in sales metrics (KPI) performance and execution.

Manage a team of sales representatives that call on targeted on-premise accounts in the Twin Cities Metro Area. In addition, developed monthly pay for performance plans to ensure execution of A-B’s monthly focus initiatives. Communicated weekly re-caps with the wholesaler and recommended ideas to improve execution and drive sales. Coached and motivated team, managed budgets, conducted monthly reviews and annual performance appraisals. Team consistently ranked in top 2 (out of 8) in the region and recognized during National Sales Convention.

Responsible for the sales & service of A-B products in the northern Chicagoland territory.Duties include: product placement, display/beer special sell-in, performance tracking, product merchandising, quality control & draught troubleshooting. Consistently ranked in the top 5 (out of 30) sales reps for volume & sales growth during 2006. Developing relationships with accounts to drive sales and distribution to achieve monthly goals. Won several top sales contests during key holiday selling periods. (CITY Beverage purchased the Arlington Heights WOD from Anheuser-Busch, Inc. in October 2005).

Managed the routes for the sales reps when they are on vacation or in meetings.Improved retail execution by assisting with cooler resets and on-premise promotions. Extended the current relationships with accounts to achieve monthly IMPACT (bonus) goals for my sales reps. Assisted the district sales manager with various administrative tasks. Provided key competitive intelligence to A-B Region/Field Sales & corporate brand teams.

Managed the routes for the sales reps when they are on vacation or in meetings. Improved retail execution by assisting with cooler resets and on-premise promotions. Extended the current relationships with accounts to achieve monthly IMPACT (bonus) goals for my sales reps. Assisted the district sales manager with various administrative tasks. Provided key competitive intelligence to A-B Region/Field Sales & corporate brand teams.

Responsible for supporting the sales team & promotion execution for all key on-premise accounts. Maintained call frequency with our pro-sell & non-buy accounts. Communicated our promotional activities to the On-Premise Marketing Coordinator.

Negotiated pricing & inventory terms with vendors to stock all Wards stores. Forecasted and analyzed sales data to optimize proper sales allocation. Communicated with vendors to ensure smooth product flow from vendor to consumers.Wards Filed for Chapter 11 Bankruptcy on 12/28/00.

Responsible for maintaining accurate and competitive pricing for all Best Buy stores. Assisted in the implementation of the new Single-Entry Pricing System, saving the company an estimated $2 million in potential losses from pricing errors.Provided buyers with comprehensive analysis to resolve vendor and pricing issues.

Responsible for the growth and profitability of the car rental branch. Grew the fleet by 30% during my tenure as a result of signing up local businesses for their car replacement, fleet and rental needs. Trained in newly hired employees to get them up to speed quickly and successfully.