• Create, manage, and optimize Ambu USA’s digital marketing strategy to support lead generation, brand awareness, and engagement• Contribute to the company’s product launches with website landing pages, paid/organic social posts, email campaigns, digital advertising, and more• Own the strategy, execution, and production of Ambu USA’s social media marketing channels, leading its LinkedIn channel growth from below 700 to over 11K+ followers over a 2-year period• Manage the company’s digital advertising buys with various online and print media publications• Oversee the Ambu USA website for creation of key content to drive leads, managing SEO to unique product landing pages and additional content• Manage Google Ad/SEM for AmbuUSA's key products and initatives• Create and track digital campaign effectiveness by assessing ROI and adjusting strategies accordingly with KPI dashboard and analytics for key management teams

Manage 20-person marketing, writing and design team that produces a variety of B-to-B and B-to-C communications and content for the world’s largest distributor of comics, graphic novels and pop-culture merchandise.• Oversee all of Diamond’s marketing, branding, advertising, public relations and promotional activities for the company and its various brands and products.• Publish PREVIEWS (circ. 50,000), a 500+ page monthly pre-order catalog/magazine on comics, graphic novels and pop-culture merchandise utilized by retailers and consumers worldwide.• Responsible for Diamond’s entire content management strategy which includes managing over ten varied websites, eight different e-newsletters and several social media portals• Develop and sell marketing sponsorship opportunities that generated additional revenue and brand partnerships with national brands such as Sony, Netflix, Disney, Lego, and others.• Manage product information & e-commerce databases for sales and consumer data points.• Produce specialty catalogs, magazines, order forms and a variety of specialized collateral print and digital materials including calendars, product brochures, trading cards, and more.• Preside over a $6 million-plus printing budget for Diamond and its marketing projects.• Responsible for Diamond’s presence at consumer and retailer trade shows, including the company’s annual Retailer Summit, San Diego Comic-Con, Toy Fair.• Oversee annual Free Comic Book Day and Halloween ComicFest national in-store events.• Upon returning to the company, helped revitalize its websites and online B-to-B ecommerce engines as well as overhaul its catalog design, branding and communications vehicles.• Initiated the company’s social media and e-newsletter programs growing from 10K to 1 million-plus followers, and over 100k e-mail subscribers.• Initiated Google ad publisher network to realize additional annual ad revenue.• Renegotiated printing contracts for a net savings of over $350K annually.

President and Founder of marketing agency catering to small business needs specializing in retail customer retention, direct mail, website development, and collateral materials. Clients included: Red Cross Maryland, Synchronicity Boutique, Kidney Foundation of MD, PHK Cosmetics, Prince Tennis, Greenspun Bagels and more.

Managed 14-person marketing and channel sales support division for the world’s leading manufacturer of 3rd party video game controllers and accessories. • Responsible for $4 million-plus budget for InterAct marketing and advertising projects.• Oversaw all major marketing programs and initiatives for the company’s core brands including InterAct and GameShark accessories and peripherals.• Managed the production of high impact packaging for all of InterAct’s products as well as POP and product merchandising displays.• Developed roll-out strategies for new products to be promoted to consumers and field sales force, including pricing strategies and proper channel placement.• Researched and analyzed sell-thru data from NPD/TRST retail tracking data.• Coordinated a variety of specialized communication materials including catalogs, sales sheets, direct mail brochures, web sites and more.• Responsible for InterAct’s presence at various consumer and retailer trade shows.• Assisted upper management with reaching corporate sales and revenue goals.