Sales Director
CurrentI drive sustainable business growth by developing sales processes and pricing structures for different markets and by innovating global distribution strategies for our three brands (Lifesystems, Lifeventure, and LittleLife). I directly lead a team of four in-house staff and two agents and proactively manage all worldwide distributors (c. 30 in total), reporting directly to the board.Over eight years, I have grown sales by over 100%, including via new product introduction and existing brand expansion, and maximised profitability across all channels. I have set up and expanded sales internationally, with 25% of sales now coming from exports, established £multimillion Amazon business for all three of our brands in the UK and Europe and significantly expanded LittleLife sales from the ground up. Additionally, I have overseen a 20% increase in sales of our fixed in-store ranges within 12 months and achieved significant turnover from eCommerce activities.