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As the VP of Sales at OptimizeRx, I help lead the execution of the company's growth strategy through the promotion of service and program offerings that leverage our Dynamic Audience Activation Platform (DAAP) - a cutting-edge solution that uses AI, real-world data, and omnichannel reach to target prescribers as they treat brand eligible patients in real time. With over 15 years of experience in sales, marketing, and business development, I have a proven track record of delivering record-breaking revenue, client retention, and project implementation in highly competitive and risk-averse markets.My core competencies include artificial intelligence, SAAS, client relationship management, account-based marketing, B2B digital marketing, communications, and marketing campaigns. I am passionate about solving complex problems, building strategic alliances, and generating value for customers and stakeholders. I am also adept at identifying key decision-makers, establishing trust and rapport, and closing deals. I have been recognized as a President's Club member multiple times for my outstanding performance and achievements. I am proud to be part of the OptimizeRx revenue building team.
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Vp Of SalesOptimizerxSouth Carolina, United States -
Vp Of SalesOptimizerx Oct 2021 - PresentWaltham, Massachusetts, UsOptimizeRx Corporation (NASDAQ: OPRX) leverages our Dynamic Audience Activation Platform (DAAP) — that helps brands execute a smarter, next-best-action strategy. Predictive real-time targeting using integrated AI capabilities, real-world data, and our extensive omnichannel reach automatically finds prescribers when they are treating hard-to-identify, brand-eligible patients. The AI core of Patient Discovery leverages machine learning, driven by patient care milestones and physician engagement preferences, to get smarter and stronger as it works with your business rules — so your results and audience lists continuously improve.• Execute OptimizeRx’s growth strategy through the promotion of service and program offerings that meet client’s business needs for both existing and new clients. • Identify and recommend solutions that drive product utilization for existing and potential clients.• Develop and maintain long term relationships with existing and potential clients. • Work collaboratively with internal departments to drive revenue and meet client expectations. • Prospect and develop new business relationships, creating a pipeline of sales prospects. • Maintain open communication with client on program status, implementation, proposals and account details.• Analyze industry activity and develop annual business plans. -
Senior Account Executive-Healthcare Large EnterpriseGartner Jun 2020 - Oct 2021Stamford, Ct, UsMy role as a trusted advisor and problem solver, is to work closely with CIOs and their Information Technology leaders within Hospitals and Academic Medical Centers throughout Connecticut and the Northern New England area. I ensure our seat holders are effectively leveraging Gartner’s unbiased research, analysts, tools and peer community to save significant time, money and mitigate risk on their mission critical priorities. • Quickly Identify Hospital IT teams that need Gartner guidance and insight by building a strong business cases for becoming a seat-holders.• Focus on Digital and Patient Care Transformation and Innovation, Digital Workplace, and Risk Mitigation.• Partial Client List: Hartford Healthcare, Yale New Haven Health, Dartmouth Hitchcock, Nuvance Health. -
Senior Account Executive, NortheastSkedulo Aug 2018 - Jan 2020San Francisco, Ca, UsSkedulo is the platform for intelligent mobile workforce management(HIPPA compliant) that can natively plug into Salesforce. The solution helps organizations (Healthcare, Education, Homecare, Field Service) intelligently schedule, dispatch and track your mobile workforce without changing business process. Skedulo connects your teams at HQ-operations, scheduling and the back office with your mobile workers in the field. Works with any custom workflows.Evangelizing the Skedulo core HIPPA compliant platform by exclusively hunting new business throughout the east coast territory. Demonstrate the Skedulo competitive value proposition including its mobile-first application to improve resource performance and increase customer satisfaction.• Signed 6-figure new logo in Q419 expanding the real-estate segment. • Top 3 revenue producers in third quarter, 2019.• Closing key new logos in education and city municipalities ($100k plus deals) to solve their mobile resource utilization and visibility problems integrating field data directly into Salesforce.• Land and expand additional agencies within city municipalities to build added revenue streams.• Collaborating with internal sales engineering, customer success and executive management teams at key points during sales cycles to maintain deal velocity and value.• Established key relationship with healthcare/home-care associations in 6 states, to open new avenues for business engagement among enterprise organizations. -
Stategic Account Director-Large EnterpriseDemandbase Jun 2017 - Jul 2018San Francisco, Ca, Us -
National Account Director-HealthcareDemandbase Jun 2014 - Jun 2017San Francisco, Ca, UsDEMANDBASE, New York, NY August 2014 – July 2018 Demandbase is the leader in Account-Based Marketing, enabling marketers to identify and target the accounts valued most and then market to them across the funnel. Through AI, Demandbase surfaces real-time intent (onsite and offsite) of target accounts presently in-market for client products natively delivering these insights into CRM and MAS for quicker conversions. Demandbase attracts accounts via a proprietary DSP bidder delivering personalized messages to increase onsite engagement. Strategic Account Director, Healthcare (June, 2017-July, 2018)National Account Director, Healthcare Media (August, 2014-June, 2017)Responsible for pioneering the healthcare vertical for Demandbase selling the organization’s Company-Targeted Advertising and Full-Funnel ABM solutions in a risk-adverse industry. Sold directly to B2B healthcare clients and advertising agencies. This includes working closely within Sales Engineering and Customer Success teams to ensure current and new customers are taking full advantage of all Demandbase product offerings.Selected Accomplishments:• ADDED OVER $553,000 IN NET-NEW SAAS AND ADVERTISING LOGOS FY18.• NEW BUSINESS SASS AND ADVERTISING PROGRAM FOR MED-DEVICE ACCOUNT FOR $500,000 FY17.• MULTIPLE LOGOS ADDED INCLUDING PHARMACEUTICAL BRANDS AND HEALTHCARE SERVICE ORGANIZATIONS FY17.• EXCEEDED FY2016 REVENUE GOALS (INCLUDING MRR) BY 38% • EXCEEDED FY2015 SALES QUOTA BY 44% OBTAINING OVER $1 MILLION IN NEW BUSINESS.• ON-BOARDED MAJOR PHARMACEUTICAL, MEDICAL DEVICE AND HEALTHCARE IT BRANDS DOMESTICALLY AND INTERNATIONALLY INCLUDING ALLERGAN, NOVARTIS, PHILIPS AND ATHENA HEALTH.• SPEARHEADED KEY PARTNERSHIP AGREEMENT WITH THE LARGEST HEALTHCARE AD AGENCY TO BEST SERVE AGENCY CLIENTS AND EXPAND DEMANDBASE ABM PLATFORM. • PRESIDENTS CLUB 2015 AND 2016/”DEMANDBASE SUPERCUTION” AWARD, 2016 -
Sales And Business Development ConsultantFfd May 2013 - Jul 2014•Part of a two- member management team tasked to quickly build business through new and existing client relationships. •Increased gross margins by 7.8% in one year• Drove global product trading that included diverse sourcing of frozen food products internationally to assure low cost procurement and high profit selling to current and prospective customers•Presented creative and diverse packaging concepts to maximize product sell-through of procured items by consumers and food service buyers •Provided new product recommendations that broadened program offering and increased bottom-line profit of the company and its private label customers
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Healthcare Account Director/Associate PublisherPentavision Llc/Springer Visioncare Mar 2007 - May 2013Ambler, Pa, Us• Consulted with client senior executives and brand teams to understand business marketing objectives and recommend integrated advertising programs.• Increased revenue from $1.5M to $2.2M in 18 months (2011 to 2012) selling into large enterprise life sciences.• Directed sales operations for three healthcare publications.• Drove all revenue from top tier advertising clients through the creation of integrated media programs for print, online, digital publication sponsorships, and events• Exceeded revenue goals on a regular basis and earned President’s Club award in 2010, 2011 and 2012• Oversaw all aspects of marketing programs executed and worked cross-functionally with client marketing teams, outside agencies, and internal company stakeholders• Consistently ranked within the Top 4 in ad revenue generation among 22+ competitor publications• Launched a customized print and digital publications to attract new audiences and promote client messaging, with first two issues at 120% of projected revenue goal • Created direct-to-consumer patient education supplements for Genentech’s Lucentis (a drug for Macular Degeneration) and Alcon’s Simbrinza for Glaucoma • Developed and executed industry events by bringing together industry sponsors, associations, and their customers for clients such as Bausch & Lomb, Allergan, Genentech, and Alcon Surgical -
Director, Business DevelopmentIdg Communications May 2005 - Feb 2007North Sydney, Nsw, Au•Acted as a strategic partner across all IDG technology brands, and provided advertisers a synergistic approach that significantly increased audience and brand alignment •Achieved $10M+ in annual revenue (118 % of goal) as the result of carefully cultivating relationships with advertisers such as Dell, AT&T, Cisco, and Oracle•Presented integrated programs to executive and C-suite individuals that leveraged IDG’s core brands across all media platforms (print, online, sponsorship, events, and research) •Successfully launched strategic marketing programs for IDG publications including: ”CIO Magazine”, “InfoWorld”, “Computer World”, “Computer World Asia”, and “Computer World Europe”•Forged strategic and consultative relationships with client advertising agencies and their top executives at Starcom Worldwide, OMD, and Mindshare -
PublisherBoucher Communications Apr 1996 - Feb 2005Boucher Communications, Fort Washington, PA 1996-2005 Publisher (1999 – April 2005) Associate Publisher (1998 – 1999)Account Executive (1996 –1998)•Successfully re-launched “Eyecare Business” magazine resulting in a 66% increase in revenue in first year as Publisher to $3.2 million•As Publisher, managed the regional ad sales team while carrying $1.8 million national sales territory •Implemented new advertising strategy and oversaw forecasting for all ad revenue•Responsible for P&L and magazine operations •Developed custom programs within the trade and with outside consumer publications to maximize exposure to client target markets.•Created a direct to consumer publication for Transitions Lenses, “Lenses and Life Styles”. Adding $200,000 per year in new advertising revenue•For partners such as Maui Jim, Ray Ban and Oakley, initiated and sold a co-operative advertising program with “InStyle” and “GQ”.
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Group ManagerMicrowarehouse Inc. 1990 - 1996MicroWarehouse, Norwalk, CT 1990 - 1996A leading direct marketer of IBM and Macintosh products with annual sales of $1.8 billion.Group Manager•Consistently exceeded revenue goals for “MacWarehouse” magazine (500K goal per year).•As Group Manager, successfully led the integration team after acquiring INMAC Corporation, transitioning sales and marketing operations.
Dan Marsh Skills
Dan Marsh Education Details
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Southern New Hampshire UniversityMarketing
Frequently Asked Questions about Dan Marsh
What company does Dan Marsh work for?
Dan Marsh works for Optimizerx
What is Dan Marsh's role at the current company?
Dan Marsh's current role is VP of Sales.
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What is Dan Marsh's direct phone number?
Dan Marsh's direct phone number is +120324*****
What schools did Dan Marsh attend?
Dan Marsh attended Southern New Hampshire University.
What are some of Dan Marsh's interests?
Dan Marsh has interest in Kids, Cooking, Exercise, Gardening, Outdoors, Collecting Antiques, Electronics, Home Improvement, Reading, Crafts.
What skills is Dan Marsh known for?
Dan Marsh has skills like Advertising, Marketing, Strategy, Marketing Strategy, Strategic Partnerships, B2b, Online Advertising, Email Marketing, New Business Development, Publishing, Marketing Communications, Direct Marketing.
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