Girls' education is key to tackling our most pressing of global challenges like social justice, economic development and climate action.CAMFED is a pan-African movement revolutionizing how girls’ education is delivered to help the most vulnerable girls and young women learn, thrive and lead change.

As Digital Strategy Director at WPN Chameleon I managed a team that shaped campaigns and experiences to ensure they included compelling propositions, the right channel mix, seamless and consistent online/offline journeys, the best technology choices, and destinations that both engage the audience and drive key conversions.As a Co-founder and Board Director of WPNC, I worked with co-directors to plan the direction of the agency. This involved acumen in business planning, market opportunity analysis, capability building, brand development and innovating the service offering.

Addition was a specialist digital design and technology unit within WPNC that designs, builds and hosts best-in-class products to help charities raise more money. https://addition.london/

At full-service digital agency Chameleon, I established and led the strategy function, working with senior clients in organisation spanning our target vertical sectors - Education, Publishing, Travel/Leisure and Not-for-profit. I was responsible for developing insight-driven digital strategies for clients like Big Bus Tours, Institute of Cancer Research, Pan Macmillan, UNICEF and The Woodland Trust to help them connect with their target audiences, drive engagement and build revenues.

I was promoted from Marketing Manager and joined the board of Chameleon in 2006 with a brief to ramp up our income generation activity. I established and managed new teams for marketing, sales and client services. I also had overall responsibility for agency new business income, including pitching and RFP responses, winning contracts for prestigious clients like 3M, The British Library and Penguin Random House.

My first role with Chameleon was to take an early-stage digital agency and professionalise sales and marketing. I achieved this by building a B2B marketing function to promote Chameleon's services, significantly growing agency visibility, income and scale. I also introduced new products and services, and became the hands-on lead in the planning phases for client digital projects, working with our team of designers and developers.

BTN was a specialist networking and datacentre technology business which was acquired by Cable & Wireless. My role was to plan and deploy cross-channel promotional B2B marketing campaigns, taking cutting edge hardware and software technology (often from the US) and bringing it to the UK market.Within the merged business I worked in a specialist technology unit within the UK-wide marketing team, again with a focus on IP tech.

Hi-tech marketing was a lead generation business for technology clients. I worked across a handful of clients to promote enterprise software, telephony and Internet service provision.