Daniel Marzo's Location
Charleston, South Carolina, United States, United States
Daniel Marzo's Contact Details
Daniel Marzo work email
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About Daniel Marzo
I am a marketing professional with experience in multiple facets of marketing tasks and projects. I work full time and also have consulting experience. Feel free to reach out for any marketing advice, tasks, or temporary projects. Specialties: Newsletters (both e-mail and physical mail), Campaign execution, Marketing plan development, Search Engine Optimization (SEO) and Search Engine Marketing (SEM), Press Release, Website Copy, light design work, and Social Media marketinghttp://www.MarketingKnowItAll.com
Daniel Marzo Work Experience Details
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Director Of MarketingEverfiCharleston, Sc, Us -
Principal Demand Generation Marketing Manager - Workforce Culture NetworkEverfi From Blackbaud Jun 2022 - PresentCharleston, Sc, UsJuly 1, 2024 - Promoted from Sr. Manager to PrincipalHelp to develop the go-to-market strategy for the Workforce Culture Network division of EVERFI (a Blackbaud company). This division provides eLearning solutions to organizations to help train, build skills, and bring awareness to various workplace culture topics to help create a better work environment for all employees.Through the use of digital efforts, content development, email marketing, outbound enablement, and events and sponsorships, I am able to meet lead generation goals to help drive revenue growth. -
Chief Marketing Officer And Board Member (Volunteer)Tour Delux Rally Jan 2023 - Presenthttps://tourdeluxrally.com/Develop overall strategy to bring more awareness, using various marketing tactics, to the fun and good being done through car rallies, events, and gatherings. I will also work to build financial stability and increase donation and volunteer support. -
Sr. Demand Generation Marketing Manager, Education Management SolutionsBlackbaud Apr 2021 - Jun 2022Charleston, South Carolina, Us -
Sr. Demand Generation Marketing Manager, Corporations & FoundationsBlackbaud Apr 2018 - Apr 2021Charleston, South Carolina, UsAid in the strategic planning, and fully manage the execution and budget of marketing campaigns of various sizes and mediums targeting the Companies and Foundations markets. Campaign project management working with various stakeholder teams within the company, including: - Design and copy-writing - Marketing automation - Digital marketing - Events and webinars, and - Business development telemarketing[Promoted to Senior level after 1 year in the role.]
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Parts Product Development Specialist (Aftermarket Product Marketing)Kion North America Oct 2016 - Apr 2018Summerville, South Carolina, UsHelping to improve aftermarket parts and service sales for the material handling industry. Working to improve relationships with dealers via incentives, campaigns and strategies to increase revenue. Also, improving brand awareness and presentation via collateral and digital assets. Utilizing HTML, design and marketing strategies to achieve desired results. -> Generate annual marketing plan to support the multi-million dollar business unit -> Keep contacts up-to-date in the email service provider (ESP) and Salesforce.com -> Design, code, and send emails on new product launches, promotions, news, and product support training -> Write and design cross-selling packing inserts, brochures, flyers, and catalogs using Adobe InDesign, Photoshop, and Illustrator -> Project manager for new dealer portal/intranet -> Create and design wireframes for new dealer portal front-end and back-end -
Digital Marketing ManagerNectar Sunglasses Jun 2016 - Oct 2016Responsible for digital efforts: social media advertising, site optimization, PPC, SEO, SEM, Emails, Retargeting and Online promotions.
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Marketing Manager, EnvironmentalCole-Parmer Jun 2015 - Jun 2016Vernon Hills, Illinois, UsLead in all marketing efforts targeting environmental labs across the globe ($25mil. business unit). Create strategy and budget for various initiatives from customer nurturing and prospecting to product launches and management. Mainly work with the products manufactured and sold by sister company Environmental Express. -
Digital Marketing ManagerRed7 / Agency (Sixaxis Entity) Jan 2015 - Jun 2015- Management of $30,000/month budget for PPC (Google and Bing Ads) and ad remarketing that encompasses various clients- Lead on website digital strategies and best practices from blog to layout to SEO- Management of client email marketing -- consultation on best practices, aiding in design, creating HTML, sending and reporting -----------------> Using Mailchimp, GovDelivery, and WhatCounts- Manage the Digital Marketing Analyst to aid in all digital efforts- Management of online advertising with trade publications and on LinkedIn for clients- Established and continually manage social media profiles on LinkedIn, Twitter and Facebook and consulting clients on best practices- Lead on freelance copywriter management to get fresh copy for red7 and our clients- Project management the launch and continuous maintenance of SafeRack.com - Concept and help execute analytical reporting for clients overall marketing efforts -
Digital Marketing ManagerSixaxis Llc Apr 2013 - Jan 2015Andrews, Sc, Us- Management of $25,000/month budget for PPC (Google and Bing Ads) and ad remarketing that encompasses various company brands/products (SafeRack, ErectaStep, RollaStep, YellowGate, and Atlatl Software)- Successfully cut PPC monthly budget of $50,000/month to $25,000/month without a drop in leads via new ad group categorization and removal of broad key terms- In charge of company e-mails from conception to distribution. Designing the e-mail templates utilizing HTML in Dreamweaver. Continuously achieving a 25% open rate and 15% click-to-open rate- Manage the Digital Marketing Analyst to aid in all digital efforts- Management of online advertising with trade publications and on LinkedIn- Established and continually manage social media profiles on LinkedIn, Twitter and Facebook for flagship brands (SafeRack, ErectaStep, RollaStep, YellowGate, and Atlatl Software)- Maintenance of websites by taking care of quick changes via HTML and CMS systems, and managing vendors for more in-depth changes- Developed and maintain updates for SafeRack iOS and Android apps using Seattle Clouds technology- Update customer surveys to help leverage feedback to attract new customers- Promoted from Specialist to Manager Dec. 2014 -
E-Mail Marketing SpecialistLimra Jul 2011 - Apr 2013Windsor, Ct, Us- In charge of the creation and distribution of all LIMRA e-mail communication for various newsletters, bulletins, and events. Sending to on average about 100,000 recipients per month from about 28 e-mails. - Compile e-mail tracking data to help recommend and implement new strategies on e-mail design, content and list targeting- Work with various departments to develop targeted criteria to pull marketing lists from the CRM System, Onyx.- Marketing Department representative on new CRM selection committee- SharePoint site administrator for updates to the marketing intranet. -
Marketing AnalystSilversky (Formerly Perimeter E-Security) Sep 2010 - Jul 2011Morrisville, North Carolina, Us- Responsible for the monitoring, reporting, and other elements of the PPC advertising campaigns- Assist in social media efforts- E-mail program development and similar digital media related projects- Utilized Salesforce.com for list maintenance and analysis- Managed Jigsaw and Salesforce.com integration for data hygiene and contact list pulls- 3rd Party Lead Generation campaign management -
Affinity Marketing Coordinator - Adaptive Marketing, Llc.Vertrue May 2010 - Sep 2010Norwalk, Ct, UsSupport the marketing department in their efforts to supply valuable memberships to end users via affiliate marketing. -
Marketing SpecialistSbs Group (Formerly Criticaledge Group, Inc.) May 2009 - May 2010Edison, Nj, Us- In charge of creating and sending out company newsletters, press releases, and collateral. - Periodically scanned and reviewed the company website for areas to improve content. The purpose was to have relevant information, as well as, have good keyword density for SEO.- Lead the selection process for a blog development vendor to create a blog to inform clients and prospects of company and product related information. This also helped our search engine rankings with more valuable and consistent content.- Planned and executed company events and campaigns.- Worked to build the sales pipeline while also keeping current customers loyal and aware of new offerings through the web, direct mail and e-mail.- Also helped out with the pre-sales process by creating quotes, proposals and gathering brochures. -
Marketing Intern/AssistantSbs Group (Formerly Criticaledge Group, Inc.) Jun 2007 - May 2009Edison, Nj, Us- Helped prepare and create direct mailings to gain awareness for company events and product launches- Created scripts and made follow up calls pertaining to the direct mailings- Helped pick our website design and continuously work on its content to make it more search engine enhanced- Write press releases pertaining to company events, client partnerships and milestones - Created invoices in Microsoft Dynamics GP
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Finance InternPratt & Whitney Jun 2007 - Aug 2007East Hartford, Ct, Us- Help prepare for internal audit- Helped to achieve and maintain ACE status- Up-dated Capital Appropriation Request status- Re-organized filing cabinets to create a better filing system
Daniel Marzo Education Details
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Quinnipiac UniversityMinor: Psychology
Frequently Asked Questions about Daniel Marzo
What company does Daniel Marzo work for?
Daniel Marzo works for Everfi
What is Daniel Marzo's role at the current company?
Daniel Marzo's current role is Director of Marketing.
What is Daniel Marzo's email address?
Daniel Marzo's email address is da****@****aud.com
What is Daniel Marzo's direct phone number?
Daniel Marzo's direct phone number is +184381*****
What schools did Daniel Marzo attend?
Daniel Marzo attended Quinnipiac University.
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