Dan Mascola Email & Phone Number

Beverly, Ma, Us

Seattle, Wa, Us

Executive Advisor for product leaders and product teams that run on AWS. Engagements include product and AI / data strategy, product operations, MVP definition / build / launch, and pricing / packaging, and product team coaching.

Moosiko is modernizing music education in schools through our online guitar, ukulele, and songwriting platform that boosts student motivation using over 400 fun, relevant songs and and saves time for teachers with skill tracking and assessment tools. We're in 500 schools supporting over 15k students.

San Francisco, Ca, Us

Helping the #1 nearshore software development firm in South America acquire new customers, build the brand, and expand its services.

Us

On the product side, my team ran all software and hardware development. Our platform connected over 500 event hosts with 300 food entrepreneurs activating more than 3,000 events every year in the Bay area. On the marketing side, my team managed all B2B and B2C marketing activities for the mid-market events industry and enterprise corporate food service.

Us

Established an efficient and high quality product team responsible for web-based event management software, iOS/Android mobile apps, POS, and website. Implemented a customer success team to manage the relationship and onboarding for our 300+ mobile food entrepreneurs.

San Francisco, Ca, Us

- Launched over 30 products and features (online bookings, mobile payment, POS, CRM, reporting, scheduling) establishing multi-department processes to streamline growth and communication between product, marketing, and sales- Managed all go-to-market strategies across 10 verticals generating thousands of sales demos- Shaped and positioned our product to fit within the various tour, activity, and rental markets- Market analysis and list building resulting in double the number of leads in the database- Implemented tradeshow program and executed 10 shows to build brand awareness and acquire leads- Owned all messaging, competitive positioning, and sales enablementZOZI was acquired in 2017

Oakland, Ca, Us

Vigilent is pioneering the use of machine learning and predictive analytics to deliver real-time cooling optimization in mission-critical environments. Vigilent reduces operating costs, unlocks stranded capacity, and increases reliability in hundreds of data center and telecom facilities worldwide. Our mission is to increase the profitability of our customers and create a more sustainable planet.-Lead product marketer responsible for product strategy and execution for: positioning, messaging, pricing, roadmap, product packaging, sales enablement, product launches-Managed writer and graphic contractors to produce all sales materials including: Sales decks, competitive one-sheeters, launch materials, product brochures, datasheets, user guides, training videos, demo scripts, customer use cases-Sales Material Developed: Sales decks, competitive one-sheeters, launch materials, product brochures, datasheets, user guides, training videos, demo scripts-Marketing Activities Managed: Customer communications, target market definitions, speaking engagements, webinars, analyst/press relations, sales/partner trainings

Personalized yoga gear including yoga towels and tshirts . Everyday Yoga made products that reflected yoga outside of the studio, in your everyday life.I started the company selling tshirts on Etsy and quickly expanded to yoga towels. I sold retail via an ecommerce site and at yoga festivals, and wholesale to yoga studios and organizations. Everyday Yoga was a nights/weekends business for me, mostly to learn the aspects of creating a business from scratch. Things I learned: -Product: obtaining customer feedback, outsourcing design work, creating new designs, product packaging-Marketing: finding channels, executing campaigns, analysis of return on marketing activities, defining a brand-Sales: direct retail & wholesale selling, finding leads, creating sales material (FAQ, objection sheets), recruiting sales staff-Financial: cash flow management, inventory/cost/revenue tracking, P&L financial analysis-Manufacturing: establishing vendor relationships, negotiating price discounts, inventory management-Legal/Accounting: necessary business licenses, basic accounting tracking and principles

Boston, Ma, Us

- Identified operational energy efficiency measures from real time BMS data for commercial office buildings, universities, data centers, and labs.- Quantified savings opportunities and provided implementation recommendations- Wrote fault diagnostics software that enabled EnerNOC analysts to immediately identify excessive energy usage- Delivered results to clients during monthly efficiency meetings

Norwalk, Ct, Us

- Technical reviewer for PG&E's non-residential incentive program which included pre and post-installation inspections, energy savings/incentive calculations, and report writing/submission totaling ~50 different projects.- Provided savings, cost effectiveness, and implementation analysis for a national enterprise customer (1,400 sites) resulting in $8 million savings/year. - Developed tool to help customer calculate necessary resources to complete project in 3 months.- Audited a 24-building Air National Guard Base identifying 12 major energy efficiency measures.- Tools created for in-house analysis and PG&E's incentive program: annual kW map, demand response identification, fan/pump VFD retrofit, month-by-month kW comparison, data center usage profile

Needham, Ma, Us

- Conducted energy and cost benefit analysis on large facility electrical and HVAC equipment- Wrote technical reports and recommendations for customers and utility companies- Conducted on site commissioning for LEED responsible for problem solving the mechanical, electrical, and control issues

- Conducted failure and SEM analysis of BioSTAR® Septal Implant - Presented findings through written reports for the FDA and periodic status meetings to department head managers and engineers - Helped write regulatory documents for FDA approvals - Wrote manufacturing process and quality control methods for bio devices and testing rigs

Cincinnati, Oh, Us

- Wrote and analyzed algorithm to justify accurate part life on US Air Force engines for fleet risk assessment- Calculated stress and fracture mechanics on grounded commercial engine parts- Gathered and analyzed mission information from commercial and military engine operators