Dan Maser Email & Phone Number

Ann Arbor, Mi, Us

Ann Arbor, Mi, Us

I help dream up, validate, and launch the best software ideas across Ford including in the Autonomous Vehicle, EV, eCommerce, and Customer Service spaces. • Currently spearheading a software overhaul for Ford’s next-gen autonomous vehicle event tagging system. Here I've directed user research to identify significant pain points and process inefficiencies leading to a simplified tagging process and standardized language that reduced cognitive load, enhanced ergonomics, and reduced error… Show more I help dream up, validate, and launch the best software ideas across Ford including in the Autonomous Vehicle, EV, eCommerce, and Customer Service spaces. • Currently spearheading a software overhaul for Ford’s next-gen autonomous vehicle event tagging system. Here I've directed user research to identify significant pain points and process inefficiencies leading to a simplified tagging process and standardized language that reduced cognitive load, enhanced ergonomics, and reduced error rates by over 80%.• Amplified user value for Ford.com “My Account” webpage through discovery interviews, user surveys, and A/B usability testing, informing implementation of new site features, resulting in 245% higher click-through rate with targeted audience.https://fordlabs.com/ Show less

Ann Arbor, Michigan, United States

• Orchestrated end-to-end design work on a software planner tool to help prepare and equip dealers’ transition to E.V. sales. This product centralized and dynamically tracked 100+ certification requirements for 2,000 multi-national dealerships, improved dealer E.V. understanding and corporate visibility into dealership progress, and resulted in $2.5M in total cost reduction.• Championed the double diamond design method for incubator project to determine potential strategic and user… Show more • Orchestrated end-to-end design work on a software planner tool to help prepare and equip dealers’ transition to E.V. sales. This product centralized and dynamically tracked 100+ certification requirements for 2,000 multi-national dealerships, improved dealer E.V. understanding and corporate visibility into dealership progress, and resulted in $2.5M in total cost reduction.• Championed the double diamond design method for incubator project to determine potential strategic and user value for Augmented Reality and 3D visualizers in the Ford eCommerce space, resulting in 5+ user validated learnings and features directly implemented into Ford’s XIX 3D Vehicle wraps software in Q3 2024.• Formulated design system overhaul for “RetroQuest”, an internal retrospective tool (retroquest.ford.com), implementing dark mode, accessibility improvements, and an account security feature, resulting in 8% growth in total sessions.• Administered responsive breakpoint redesign for “Newsie”, an internal product status and communication tool, pairing Amplitude analytics data with 10+ user interviews to identify top frustrations and solutions, resulting in 6% increase in “ease of use” score metric. Show less

Ann Arbor, Michigan, United States

Full end-to-end research and design along with session-based UX consulting work and IA audits for local and corporate SaaS and Ecommerce clients. Companies I’ve worked with include Loftwall, Tackboard, and Cayke.https://www.danmaser.com

• Mentored and supervised an area team of 50+ staff and volunteers, impacting over 5,500 students.• Spearheaded relaunch of digital experience. Created redesign of website and sign-up flow by incorporating user research, successfully increasing unique website visits by over 300% and conversion rates by more than 4%. • Modernized digital training program for staff and volunteers resulting in a 35% faster onboarding process.

• Led marketing team of 4 to design digital content, video, and newsletters.• Orchestrated the launch of 2 new mentorship teams.

Department Of Psychiatry, Ann Arbor, Mi

• Co-developed and led a recruiting strategy, which included digital and print advertisement design, and resulted in a 200% participant increase amongst all department research studies. • Evaluated and interviewed 500+ potential research participants.

University Of Michigan Center For Health Communications Research, Ann Arbor Mi

• Established the significance of the “Motivational Interviewing” counseling approach on substance abuse therapy. • Individually counseled and analyzed over 90 participants.

Bachelor Of Arts (B.A.), Psychology, History

Education record

UX Academy