Senior Creative Lead
CurrentCreative Lead for the HomeServe UK business, leading The Studio team of 4 in-house and multiple freelancers. Overall accountability for the creative and copywriting we produce. HomeServe brand guardian and developer, producing and maintaining the Brand Playbook and guidelines and tasked with continually evolving the creative execution of both the HomeServe brand, and partner branded Direct Mail.Recruited an entirely new team within 6 months of being in role and continued to set and maintain exceptionally high standards for quality and volume of work produced.