Creative Lead for the HomeServe UK business, leading The Studio team of 4 in-house and multiple freelancers. Overall accountability for the creative and copywriting we produce. HomeServe brand guardian and developer, producing and maintaining the Brand Playbook and guidelines and tasked with continually evolving the creative execution of both the HomeServe brand, and partner branded Direct Mail.Recruited an entirely new team within 6 months of being in role and continued to set and maintain exceptionally high standards for quality and volume of work produced.

Briefly seconded and then officially promoted to Senior Designer mid-pandemic with official line management responsibilities for the first time in my career. Senior design for the HomeServe brand including setting and evolving guidelines following a brand repositioning, championing the use of animation and evolution of digital marketing assets (Email and paid social particularly), and overall oversight and creative direction for the team.Lead designer of a large suite of champion direct mail creatives.Lead design and creative direction on Paid Digital which has pushed the HomeServe brand on enormously and helped achieve brilliant results for the business as we try and become less reliant on DM.Creative direction and design of our email channel, championing the need to be mobile-first and producing standout creatives that consistently perform ahead of forecast and industry average metrics.

Comprehensive design position for HomeServe UK, taking in a wide marketing mix of channels for both HomeServe and partner brands.Heavily Direct Mail focused, but taking in digital design including a revamp of HomeServe email design and delivery and renewed direction for paid social, bringing that back in-house where it had previously been outsourced.

Spending my career as an in-house designer I find I occasionally get too comfortable working in a certain style, so in 2019 I founded Disruptiv as an evening and weekend freelance studio to work on different projects and enhance my skills as a designer. Currently in it’s infancy, I’ve worked withstart-ups and sole traders on brand identities, websites and Facebook ads/social media marketing, and on various personal projects including posters, stickers and apparel design to try out different styles and techniques.

Following on from my Designer Role, I was the lead creative, responsible for the design and creative direction of internal and external brands, working in isolation on large projects such as Annual Reports, new campaign creation and direction as well as all elements of brand development and evolution.

Senior Graphic Design for Charter Court Financial Services, their sub brands; Precise Mortgages, Charter Savings Bank, Exact and a separate internal brand. My role covered everything from business cards to exhibition stands and everything inbetween - if it's used within the business and has a logo on it, it's been through me!I create complex, multi-channel campaigns across print and web for including adverts, emails and online banners, collateral for sales, product guides, large format and much more, working to often extremely tight deadlines and with a high degree of accuracy.I implemented a comprehensive rebrand for all 4 brands and then have evolved the brands to become the stand out advertising within the marketplace.I also developed a standalone internal brand which runs across internal events, corporate inductions and 6 annual company yearbooks.

This role was as an Artworker at Southern Graphic Systems, who work on packaging artwork for a number of huge global companies such as Kraft Foods, Cadbury, Phillips, Wrigley and Glaxo Smith Klein.I was part of the Kraft foods team, artworking files onto a variety of cutter templates to complex technical print specifications for the UK, Scandinavia, Belgium and much of Eastern Europe. I worked with UK household brands such as Philadelphia, Oreo, Kenco Coffee, Terry’s Chocolate Orange and Belvita, ensuring brand guidelines are adhered to at all times. I did this across a massive variety of packaging media, such as bottles, boxes, point of sale and cartons, all to exacting technical standards whilst maintaining the integrity and standards of the brand.

During this highly enjoyable 2 years I worked as an Artworker at one of Britain’s leading providers of home emergency insurance designing, amending and branding multiple types of direct mail and marketing communications for a range of partners, from Santander and Zanussi, to Severn Trent and Scottish Water.My day to day job entailed working in pressure situations to very tight deadlines and to an exceptional quality, understanding and interpreting creative and amendment briefs and taking projects from concept to completion.I proved myself as a hard working, highly capable, confident and respected member of the marketing team as a specialist in creating artwork that fits on brand for a variety of companies

My first position in Design and Marketing was at Wolverhampton City Council in the Document Centre/Reprographics department.My team marketed the department to not for profit organisations in the Wolverhampton area, places such as schools, youth groups etc, then quoted, designed, printed and print finished a variety of media types. I was instrumental in a department rebrand and producing the marketing materials to accompany the relaunch, including a logo, calendar, stationery, exhibition stands etc, and attending exhibitions to market our services.