Dan Mcdonnell Email and Phone Number
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I have 15+ years of experience transforming customer data into strategic insights to drive growth, engagement and customer retention. My experience spans the full customer lifecycle, including:-Enabling growth through buyer’s journey funnel optimization with marketing & sales teams-Centralizing and segmenting customer data from across the customer journey to democratize customer experience insights at complex organizations-Identifying opportunities to overserve key customer segments & customer user communities using VoC and behavioral data insightsI love strategic planning & ideation, and thrive in situations when tasked with tackling complex, ambiguous problems. I excel at communicating complex and technical concepts around data and technology to help ‘connect the dots’. I am a strong communicator and relationship builder, and am comfortable navigating matrixed environments with many cross-functional stakeholders.I’ve led customer experience, marketing analytics and digital marketing teams, where I have created and executed strategic technology & customer data roadmaps; strengthened the team’s digital & data analytics capabilities; and developed service offerings for multiple teams with diverse requirements and goals.
Xylem
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Director, Cx StrategyXylem May 2023 - PresentWashington, District Of Columbia, UsI lead the CX Strategy & Analytics team, responsible for driving Xylem's digital customer journey strategy and generating insights to improve the customer experience across our marketing channels. We manage global marketing analytics and our marketing customer data platform; map and optimize customer journeys; and support quantitative and qualitative customer research projects & tools.
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Sr. Manager, Digital Marketing & Customer Insights - Xylem AmericasXylem Jul 2022 - Jul 2023Washington, District Of Columbia, UsLeads Xylem Americas digital marketing & customer insights team. Oversees regional digital marketing strategy and operations, in support of demand and lead generation initiatives. Manages regional marketing technology stack, marketing automation (Marketo) & marketing analytics functions.
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Sr. Digital Marketing & Operations ManagerXylem May 2020 - Jun 2022Washington, District Of Columbia, UsManaged Xylem Americas digital marketing & marketing automation operations. Partnered with demand generation teams to generate and nurture leads, and improve conversion rates across the buyer's journey. Maintained Americas marketing technology stack, and evaluated opportunities to drive operational efficiencies and cost savings.
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Marketing Technology ManagerXylem Dec 2017 - May 2020Washington, District Of Columbia, UsManaged marketing automation and digital marketing programs for Xylem Americas. Collaborated with regional and corporate business units to align on digital marketing, marketing automation, & marketing technology strategies and implementation. Enabled demand & lead generation efforts for Xylem's Americas business through digital marketing programs, including web optimization, marketing automation and content marketing.
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Project Manager, Digital MarketingXylem Mar 2017 - Dec 2017Washington, District Of Columbia, UsManages digital marketing programs and projects for Xylem's global treatment brands, including global web presence; demand-generation and lead nurture campaigns; content marketing; and sales enablement.
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Marketing Communications ManagerSmithbucklin Aug 2015 - Mar 2017Chicago, Il, UsServed as the marketing and communications lead for three technology user groups, responsible the overall communications strategy and budget. Manage multiple client communications teams (including one direct report) responsible for delivering services that include email marketing, social media, website management and analytics, marketing automation, direct mail, SEO, SEM, content marketing, copywriting, blogging and more.In addition to client responsibilities, I was a key contributor on multiple internal taskforces focused on developing strategies and leading practices for our digital communications services. I also served as a chief liasion between our marketing and communications services, IT and technology client teams. -
Senior Marketing Communications CoordinatorSmithbucklin May 2014 - Jul 2015Chicago, Il, UsServed as digital marketing and communications lead on multiple association clients, including three technology user groups and associations. Led the development and execution of digital marketing and social media strategies; managed the launch of new client websites; developed an internal process for auditing digital presence and engagement for clients; led onsite communications activities at client events; hosted digital marketing skills training sessions including Google Analytics, search engine optimization, community management and website management; managed vendor relationships for marketing and communications software and tools; managed client budgets and led multiple internal task forces.
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Marketing Communications CoordinatorSmithbucklin Apr 2012 - Apr 2014Chicago, Il, UsProvided marketing and communications services for association clients, with a strong focus on technology associations and user groups.Worked as part of large, cross-unit client teams and coordinating successful event membership and membership marketing programs. Key responsibilities included social media strategy, digital marketing strategy, project management, copywriting, editing, email marketing, website management, social media community management, public relations, creative management, direct mail and event marketing.
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Senior Marketing Communications AssociateSmithbucklin Mar 2011 - Mar 2012Chicago, Il, UsProvided marketing and communications support for association clients, with a strong focus on technology associations and user groups. Key responsibilities included copywriting, editing, email marketing, website management, social media community management, public relations, creative management, direct mail and event marketing.
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Marketing ManagerThe Woodworking Shows Aug 2013 - Apr 2015Managed communications program for a series of regional woodworking trade shows, including email marketing, online advertising and website management.
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Communications SpecialistTech Image Mar 2010 - Mar 2011Chicago, Il, UsIn this role, I served as a public relations data analyst on behalf of clients, helping to set and track key performance indicators through regular 'listening' and reporting. In addition, I provided marketing and communications support to my clients and to the company in the form of copywriting, the implementation of search engine optimization best practices, website management, social media community management, and other digital tactics. -
Account SpecialistTech Image Mar 2008 - Mar 2010Chicago, Il, UsI was responsible for gathering and analyzing data used to drive smarter public relations campaigns for technology clients. I captured, updated and analyzed data daily to maintain PR dashboards, from which I prepared and delivered monthly reports used to support PR strategy and tactics. In addition, I executed social media listening campaigns on behalf of both clients and the company, and provided actionable recommendations to help drive overall social media strategy
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InternThe Royal Order Of Experience Design Jun 2007 - Aug 2007Wrote and edited spec web copy, sought out and posted on blogs to drive client web traffic.
Dan Mcdonnell Skills
Dan Mcdonnell Education Details
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University Of Illinois Urbana-ChampaignAdvertising
Frequently Asked Questions about Dan Mcdonnell
What company does Dan Mcdonnell work for?
Dan Mcdonnell works for Xylem
What is Dan Mcdonnell's role at the current company?
Dan Mcdonnell's current role is Customer Experience Strategist | Improving customer engagement & loyalty with customer lifecycle data & insights..
What is Dan Mcdonnell's email address?
Dan Mcdonnell's email address is da****@****inc.com
What is Dan Mcdonnell's direct phone number?
Dan Mcdonnell's direct phone number is +131232*****
What schools did Dan Mcdonnell attend?
Dan Mcdonnell attended University Of Illinois Urbana-Champaign.
What are some of Dan Mcdonnell's interests?
Dan Mcdonnell has interest in Being A Dad, Podcasts, Gadgets, Fantasy Football, Electronic Music, Digital Marketing, Music, Web 2, Craft Beer, Tech News.
What skills is Dan Mcdonnell known for?
Dan Mcdonnell has skills like Social Media Marketing, Marketing Communications, Online Marketing, Search Engine Optimization, Digital Marketing, Web Analytics, Google Analytics, Community Management, Writing, Creative Writing, Html, Email Marketing.
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