I have 15+ years of experience transforming customer data into strategic insights to drive growth, engagement and customer retention. My experience spans the full customer lifecycle, including:-Enabling growth through buyer’s journey funnel optimization with marketing & sales teams-Centralizing and segmenting customer data from across the customer journey to democratize customer experience insights at complex organizations-Identifying opportunities to overserve key customer segments & customer user communities using VoC and behavioral data insightsI love strategic planning & ideation, and thrive in situations when tasked with tackling complex, ambiguous problems. I excel at communicating complex and technical concepts around data and technology to help ‘connect the dots’. I am a strong communicator and relationship builder, and am comfortable navigating matrixed environments with many cross-functional stakeholders.I’ve led customer experience, marketing analytics and digital marketing teams, where I have created and executed strategic technology & customer data roadmaps; strengthened the team’s digital & data analytics capabilities; and developed service offerings for multiple teams with diverse requirements and goals.
Listed skills include Social Media Marketing, Marketing Communications, Online Marketing, Search Engine Optimization, and 46 others.