I love my work because it allows me to influence and inspire others to lead a healthy lifestyle. As an authentic and seasoned fitness professional, I’m passionate about leveraging well-known talent to promote brand value and creating training opportunities that empower individuals to take ownership of their lives and make well-informed decisions. Having worked at several industry giants, Les Mills/TRX/Under Armour, I possess deep experience boosting the credibility of brands as leaders in sports marketing, performance and health & fitness. I have a knack for gaining buy-in from customers, athletes, and decision-makers. Additionally, I’ve repeatedly built and led teams of fitness professionals to authenticate and promote brands. Some highlights from my career include:★Created educational opportunities for 2.5K fitness instructors, helped deliver 2000+ digital fitness experiences, and elevated brand value in collaboration with Digital and Brand Marketing teams. (DIRECTOR OF PERFORMANCE PROGRAMMING & LES MILLS CANADA AT GOODLIFE FITNESS)★Packed our team with globally recognized fitness professionals to support community activations, brand marketing, and product growth-related initiatives. (SENIOR MANAGER – SPORTS MARKETING TRAIN / GLOBAL ATHLETE PERFORMANCE AT UNDER ARMOUR)★Significantly contributed to developing 350+ master trainers stimulating customer growth through high-quality TRX experiences. (SENIOR MANAGER – GROUP TRAINING AND DEVELOPMENT AT TRX / FITNESS ANYWHERE)In 2012, I was awarded IDEA Health and Fitness Association’s “Fitness Instructor of the Year” award, and in 2015, I was a finalist for “Program Director of the Year.” I am humbled by this and by hearing colleagues say, “If Dan is in, I am in.” This confidence and trust stems from my enthusiasm, personal accountability, and steadfast commitment to excellence across recruitment, signing, and management of talent aligned with brand objectives, with the goal of elevating customer experiences.
