As the Founder and Director of Norst, I play a crucial role in shaping the vision and direction of the company. I am passionate about creating high-quality products that align with our core values of adventure, sustainability, and community.In my role, I am responsible for overseeing all aspects of the business, from product development to marketing strategies and customer relations. I work closely with our team to ensure that Norst maintains its commitment to craftsmanship, environmental consciousness, and delivering exceptional experiences to our customers.As the founder, I bring a deep understanding of the action sports industry and a keen eye for identifying trends and opportunities. I continuously seek to innovate and push the boundaries, ensuring that Norst remains at the forefront of the market.One of my key responsibilities is fostering strong relationships with our partners, ambassadors, and service providers. I believe in the power of collaboration and the importance of building a strong network within the action sports community. By working together, we can create meaningful experiences and provide our customers with the best possible products and services.Additionally, I am dedicated to leading Norst with a strong sense of purpose and a focus on sustainability. I believe that businesses have a responsibility to make a positive impact on the environment and society. Through our eco-friendly materials, ethical practices, and community initiatives, we strive to be a force for good in the industry.Overall, my role as Founder and Director of Norst is to guide the company's growth and ensure that we stay true to our values while delivering exceptional products and experiences to our customers. I am committed to driving Norst forward, inspiring a community of adventurers, and making a positive impact in the world of action sports.

In my role as a consultant at Humbl, I leverage my extensive expertise in media, marketing, and audience strategy to help businesses achieve their full potential. My experience covers a broad range of areas, including digital strategy, brand development, lead generation, and customer journey optimisation.A key part of my work involves collaborating closely with companies to understand their specific needs and challenges. For AOS Services, I assisted in the successful launch of OOMPH! energy, a plant-based, natural energy drink. This included creating an eCommerce website on Shopify, and ensuring their marketing and brand were primed for launch.My role extends beyond providing advice to include hands-on implementation, ensuring that the strategies I recommend can effectively translate into tangible results. From startups to established businesses, my focus remains on delivering value, driving growth, and fostering sustainability.My consulting philosophy centers on helping businesses find their 'humbl' - that is, uncovering and leveraging their unique strengths to drive success in today's competitive market landscape.

Strategic Vision: Steering our portfolio's strategic direction, I've been pivotal in aligning our diverse offerings to market needs and opportunities, leading to a tangible impact on our brand's global presence across two P&Ls.Audience Growth: My leadership in audience development strategies has propelled us to a 20% YOY audience growth, reflecting our team's ability to engage and expand our community meaningfully.Revenue Impact: I and my team have been at the forefront of driving a 90% YOY revenue increase across key accounts, a testament to our targeted and efficient marketing strategies.Innovative Campaigns: Launching the Seatrade Maritime Podcast and TV has set new industry standards, showcasing our commitment to pioneering digital engagement and audience development with MOM increase in listeners and viewers across multiple distribution channels.Digital Opportunities: My strategic use and early adoption of AI, programmatic advertising and ABM has not only optimised our marketing campaigns but also significantly enhanced client satisfaction and campaign ROI by launching new products with our development team. AI has additionally helped with our creative and content productionTeam Leadership: Cultivating a dynamic and creative team environment, I've mentored emerging talents, fostering a culture of innovation and continuous improvement across marketing, creative and content teams.

In my role as Group Content & Marketing Manager at Informa Markets, I direct the strategic alignment of our diverse portfolio, specifically within the Maritime & Supply Chain sector. I lead a cross-functional team responsible for advancing digital media and content strategies, with a keen focus on audience development, lead generation, and revenue growth.Our team's achievements include the successful launch of industry-first initiatives like the Seatrade Maritime Podcast and Seatrade Maritime TV, platforms that continue to lead in global recognition and engagement. Additionally, we have implemented a robust programmatic advertising solution using intent marketing and ABM, significantly optimising our client campaigns and internal marketing efforts.Part of my leadership mandate is to modernise and leverage opportunities within the brands under my purview, a mission that has resulted in successful rebrands and the acquisition of major contracts. I actively collaborate with C-suite leadership teams and marketing departments to implement strategic client directions, managing three profit and loss accounts and directly supervising a dynamic team of managers and an executive.Throughout my tenure, I have honed my ability to integrate vision, mission, OKRs, and project management tools like Asana into our workflows, boosting team efficiency and productivity. I am excited to continue guiding my team as we innovate and contribute to the ever-evolving landscape of media and marketing.

As the Senior Media & Marketing Manager at Informa Markets, I played a pivotal role in shaping and implementing the digital marketing strategy across multiple brands. I focused on optimising our use of various digital channels, including SEO, paid advertising, new media, podcasts, events, website and landing pages, email, and public relations.My role was balanced between strategic planning and creative responsibilities, with a significant portion dedicated to content creation. This content was designed to not only generate leads, but also develop our audience and strengthen our brand presence in the market.One of the key initiatives I led was the implementation of Marketing Services, which helped streamline our marketing efforts and improve outcomes. I also led the drive towards adopting best practices and exploring new opportunities in the digital space, which had a measurable impact on our performance.Another significant part of my role was the enhancement of team efficiency. I achieved this by introducing and implementing key processes, setting clear and measurable OKRs, and defining the vision and mission for our team. Furthermore, I implemented a project management system using Asana, which significantly improved our project tracking and execution.My tenure as a Senior Media & Marketing Manager allowed me to cultivate a strong blend of strategic thinking, creative problem-solving, and team leadership. I'm proud of the growth and development we achieved during this period.