Daniel Merkt Email & Phone Number

Albany, New York, United States

As the Director of Operations, I am part of the Executive Management Team and provide operational leadership to help maximize efficiency and productivity across the organization. I spearhead efforts to refine and sustain an effective training and project management framework that supports all of our offices. Additionally, I oversee technology resource management, including researching, planning, and implementing new technology solutions.

Albany, New York Area

As the Executive Director, I manage a team of professionals responsible for business and information technology analysis, project management, and training functions at Excelsior. My team facilitates operational and strategic planning, and manages the implementation of larger initiatives at the University. We put a strong emphasis on enterprise work management efforts focused on removing silos/barriers at the institution and streamlining collaboration.

Albany, New York Area

As the Executive Director, I managed an operations team focused on optimizing workflow, data utilization, and systems management for all departments (admissions, financial aid, marketing, and outreach & access) within enrollment management. My team was responsible for leveraging current technology to measure and enhance the student experience. We also reviewed and monitored business processes to ensure services were being delivered and communicated effectively. In addition, my team was responsibility for researching, planning, and implementing new technology, working closely with IT to connect business requirements with data/systems integration.

Albany, New York Area

As the Associate Director, I lead a newly formed digital marketing and analytics team focused on social media, online marketing, and communications for student recruitment. My team was also responsible for planning and implementing a new Constituent Relationship Management (CRM) system to support our marketing communication efforts and delivery of enrollment services. The work I performed in this role lead to the development of a new enrollment management operations team under my supervision.

Albany, New York Area

As the Marketing Manager, I was responsible for working with Deans and academic leadership teams for the School of Nursing and School of Health Sciences to develop and implement strategic student recruitment plans. Responsibilities: • analyzed historical and current data for prospective students, applicants and new enrollments; • providied monthly forecasts and reporting on recruitment efforts; • lead the creative direction of online and print advertisements and communications pieces; • utilized Google Analytics and data research to measure success of campaigns and maximize ROI; • developed and managed prospective student conversion efforts; • managed communication strategies to encourage our graduates to pursue their next degree; • collaborated with other units to leverage resources and build consensus around new initiatives; • served on committees tasked with analyzing academic calendar and fee structure.Key accomplishments: • increased nursing undergraduate enrollment by 23% in 2 years with a declining budget; • increased health sciences enrollments by 94% in 2 years, including the launch of a new program; • increasing nursing's Master’s in Science program by 55% in 2 years; • built an efficient prospective student pipeline focusing on Search Engine Marketing and online marketing recruitment initiatives;

Albany, New York Area

As the director, I was responsible for leading the association’s creative direction, while maximizing exposure of its programs and services. I was also responsible for managing the technology and data infrastructure.Key accomplishments included;• managing the implementation of a new Constituent Relationship Management (CRM) system;• managing the implementation of the associations new Web site;• initiating and cultivating a new partnership with Kodak.

Greater Boston Area

As the manager, I was responsible for building awareness of our services. This included managing public relations through media outreach and developing press releases. I was also tasked with coordinating events and managing our publications.Key accomplishments included;• article published in a national nursing magazine;• several featured stories in local Boston daily papers and news stations;• securing front page featured story on our CEO in the Women's Business Review.• building partnerships with Garelick Farms, Massachusetts Transit Authority, and local high schools.

B.S.B.A, Marketing

Activities and Societies: Varsity Hockey Team

Master'S Degree, Management

Certificate, Mediation