Dan Merton Email and Phone Number
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Extensive range of digital and ecommerce experience across a diverse collection of brands, startups, and projects spanning 20+ years. Positions include General Manager for of Americart, a high-volume SaaS ecommerce platform. Head of Consumer Marketing for Brand Shop, an ecommerce agency servicing hundreds of household CPG brand ecommerce stores, media publisher, and performance digital marketing agency founder at LS Media, focused on helping clients drive sales and elevate their brand. See the projects section for more. A growth-focused leader who understands team building, proof-of-concept, MVP, pivoting, unit economics, SaaS, software, and scalability with technology and marketing. Provides fresh ideas, execution, and direction.
Ls Media Llc
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Founder, Marketing & Advertising Agency For BrandsLs Media Llc 2011 - PresentWestport, Connecticut, UsWe offer growth marketing strategy and execution for DTC brands.
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CofounderMineshare Llc Crypto Mining 2017 - 2019Designed and built mobile crypto mining data centers ground up from shipping containers and deployed them onsite at hydroelectric power plants. This strategy allowed us to circumvent the transmission cost of electricity while paying independent powerplant owners more for the power they generated.
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General Manager - Saas Ecommerce PlatformAmericart 2008 - 2011Summary: Rebuilt core ecommerce platform, scaled marketing, grew customer base, and brokered sale of the business. Assumed management of a declining, antiquated SaaS ecommerce platform. Assembled a team to execute a ground-up rebuild, and delivered a much faster, more secure, more flexible, feature-rich, and easier-to-use ecommerce shopping cart platform on both the retail/consumer-facing software and business management backend. This resulted in higher sales and conversion rates for our SaaS merchants, better security, additional revenue, and attracted more ecommerce merchants to the Americart platform. With an improved core product, we scaled marketing efforts to reverse the declining sales trend and put America on a growth track. Ultimately, we attracted and courted potential acquirers and brokered a favorable sale of the business.
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Head Of Marketing For Dtc Ecommerce AgencyBrandshop Digital Commerce 2004 - 2011Summary: Built acquisition marketing department and delivered substantial, profitable, incremental sales for hundreds of brands. Increased BrandShop's $100MM direct-to-consumer ecommerce business by 30%. Our acquisition marketing strategy consisted of scaling marketing and spend as high as possible while maintaining a positive ROI and favorable P&L based on each client's product marginan, ROAS, and client goals. Worked with 100+ clients, including brands such as Coca-Cola, Hershey, KitchenAid, Philips, Crayola, Budweiser, Guinness, Cuisinart, and Casio. Achieved positive results by building an effective and dedicated team of digital marketers, along with whom I fine-tuned an ROI-driven marketing agenda by maximizing program efficiencies, researching trends, implementing custom attribution, and continually developing and testing new programs and channels.
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Digital Marketing & Web DevelopmentCannondale 2001 - 2003Wilton, Ct, UsManaged international website for an industry-leading manufacturer of high-end performance bicycles. Supported and bolstered global consumer sales as well as a vast retailer network. Devised technical and marketing web initiatives with direct accountability for digital growth and marketing, analytics analysis, reporting, web merchandising, and web application development. -
Content Management & Marketing SpecialistOutpost.Com 1999 - 2001A key contributor to marketing, UI, user experience, and intra-day content changes across early digitally native dotcom retailer website, Outpost.com. Increased conversions and sales through the implementation of internal product search optimizations, affiliate programs, and analytics adoption.
Dan Merton Skills
Dan Merton Education Details
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Western Connecticut State University
Frequently Asked Questions about Dan Merton
What company does Dan Merton work for?
Dan Merton works for Ls Media Llc
What is Dan Merton's role at the current company?
Dan Merton's current role is DTC Marketing, Media Publisher, SMB Operator. Posts about branding, marketing, and business growth..
What is Dan Merton's email address?
Dan Merton's email address is da****@****tch.com
What is Dan Merton's direct phone number?
Dan Merton's direct phone number is +120392*****
What schools did Dan Merton attend?
Dan Merton attended Western Connecticut State University.
What skills is Dan Merton known for?
Dan Merton has skills like E Commerce, Online Advertising, Online Marketing, Sem, Email Marketing, Digital Marketing, Ppc, Seo, Marketing, Marketing Strategy, Integrated Marketing, Strategy.
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