Dan Forman Email and Phone Number
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Strategic, creative and effective senior-level communications leader, driven by an interest in what motivates people to act. My strategies are rooted in art, science, and trends, and focus on delivering the right message at the right time to the right audience by leveraging earned media, partnerships, internal communications and speaking opportunities.I have more than 20 years of experience handling external, internal and executive communications for organizations across many industries and companies including Hospitality & Franchising (Choice Hotels International / Marriott International), Food & Beverage (Oatly, The Coca-Cola Company / Honest Tea), Non-Profit / Conservation & Policy (World Wildlife Fund / Earth Hour) and Entertainment (Discovery Channel, TLC, Michael Jackson, Prince, Aerosmith, James Brown, etc.). Whether you’re looking to build your brand, keep your employees informed, drive sales, attract funding, move legislations, manage expectations or cement your legacy, perhaps I can help.
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Senior Director Global Communications - Head Of External CommunicationsChoice Hotels International Dec 2022 - PresentNorth Bethesda, Maryland, Us- Lead the communications team, reporting to the Chief Marketing Officer.- Oversee communications including corporate, consumer, crisis and franchisee communications as well as executive speech writing.
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PrincipalDan Forman Consulting May 2022 - Dec 2022-- Helping companies large and small influence their target audiences through thoughtful, proactive communications & marketing strategies. -- Specialize in developing integrated strategies, executive thought-leadership, messaging and creative PR campaigns that generate media interest.
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Senior Vice President Communications, North AmericaOatly Apr 2021 - May 2022Malmö, Skåne, SeLed North America Communications for NASDAQ listed, global company reporting to President of North America- Corporate & Consumer Public / External Relations- Internal Communications (full time remote and hourly on-site employees)- Federal & State Public Affairs & Advocacy- Sustainability / Environmental Communications- Nutrition Communications - Community Management / Customer RelationsHandled the media outreach around the companies IPO May 2021. -
Senior Director Global CommunicationsMarriott International Oct 2015 - Apr 2021Bethesda, Md, UsSupport the Global Loyalty, Homes & Villas by Marriott International, Customer Experience (CX) and Global Technology Teams-- Develop and implement strategic, global communication plans for the award-winning travel program Marriott Bonvoy. My work generates tens of billions of earned media impressions across many media verticals annually and resounding positive sentiment year over year with critical, key audiences.-- Work closely with American Express and Chase, to launch and sustain momentum for the portfolio of four Marriott Bonvoy co-brand credit cards. Differentiate offerings from competitors by putting together tools that help media understand the value of each card. As a result, the offerings have been written about favorably (425 articles / 1.9 Billion impressions in 2019) and have been heavily adopted by consumers, beating initial forecasts. -- Global PR lead for Homes & Villas by Marriott International developing the communications strategy that streamlines messaging in each region, generates earned media and leads to bookings. The April 2019 launch generated 600 pieces of coverage / 10+ billion impressions. The news was later named the top story of the year by leading trade publication Skift, solidifying Marriott has a legitimate player within the home rental space.-- Play a central role in the thought leadership strategies for key executives including Group President Stephanie Linnartz, former Chief, Global Marketing Officer Karin Timpone, SVP of Loyalty David Flueck, VP of Homes & Villas by Marriott International Jennifer Hsieh and others. This work included developing the messaging platforms, proactively securing speaking and interview opportunities, submitting for awards and preparing presentations and briefing documents. Big wins include Adweek Brand Genius, Mobile Marketing Association Smarties, Ad Age Women to Watch, Business Insider’s Most Innovative CMO, PR Week 40 Under 40, Shorty Awards, Freddie Awards and several Cannes Lions. -
Director Pr & Digital MediaHonest Tea Nov 2011 - Nov 2015Bethesda, Md, UsLed all corporate and brand related communications, digital and social efforts, reporting directly to the co-founder & TeaEO. Managed an annual budget in excess of $1M and helped grow revenue from $88 million to $178 million over four years.-- Grew brand-focused earned media impressions from 770 million in 2011 to 2+ billion in 2014.-- Evolved and led the National Honesty Index, the largest non-advertising marketing initiative for the brand. Through four iterations generated hundreds of millions of earned media impressions, tens of thousands of social shares and trial of more than 75,000 bottles of Honest Tea. -- Expanded the Facebook community 315% (83,000 to 344,000 fans), and increased engagement from 2011 YTD average of less than 1% to a 2013 YTD average of nearly 7%.-- Worked with the TeaEO Seth Goldman on thought leadership, drafting opinion articles, setting up speaking opportunities and managing all media outreach on behalf of the co-founder. -
Manager, Program Communications & AdvocacyWorld Wildlife Fund Apr 2011 - Nov 2011Washington, Dc, Us-- Devised and implemented strategic communications plans for WWF's Africa and Amazon programs that influenced key stakeholders including general public, politicos and other non-profits. -
Manager Consumer Public RelationsWorld Wildlife Fund Jan 2008 - Apr 2011Washington, Dc, Us-- Developed and implemented the U.S. communications strategy for the PRSA Silver Anvil and PR News winning climate change campaign Earth Hour. This resulted in billions of earned media impressions, and passage of the farthest-reaching climate legislation in the history of Congress in 2008.-- Managed multiple PR, Digital and Creative agencies around the country, cultivated strategic partnerships with relevant social platforms and websites, generating high profile exposure across national media and with iconic businesses (the Google homepage turned black and The American Idol stage dimmed its lights). Built and operated the Earth Hour global website. Produced and wrote a series of 30 second commercials that aired, pro-bono on national TV, and organically generated more than two million views online and recruited celebrity endorsements from Edward Norton, Jr. Tom Brady, Gisele Bündchen, and others.
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Manager Communications, TlcDiscovery Communications Dec 2006 - Dec 2007New York, Us--Devised and implemented national program publicity for several shows on the network including What Not To Wear, Miami Ink, LA Ink and Fashionably Late with Stacy London.-- Worked with series executive producers to create story lines that would maximize press interest. -
Sr. Director Of Media & Artist RelationsRoadrunner Records May 2004 - Dec 2006Us-- Devised media campaigns for the artists on the label including Nickelback, Slipknot, The Dresden Dolls, New York Dolls, Killswitch Engage.-- Media Trained artists on the label.--Worked with the global company creating and adhering to budgets for each individual band. -
Account ExecutiveSusan Blond, Inc. Jan 2000 - May 2004New York, New York, Us-- Managed up to 9 different accounts simultaneously. -- Notable clients included Aerosmith, James Brown, Michael Jackson, Prince, Hanson, Meat Loaf, Brook Hogan, “Weird” Al Yankovic, P.O.D., Ray Munns, Paste Magazine, Hot 97 Summer Jam -- Worked my way up through increasing levels of responsibility from intern (summer of 99) to Account Executive (March 2001 – May 2004).-- Team manager, delegating tasks and maximizing productivity.-- Planned strategic events including product launches and publicity stunts, arranging for press and television coverage.
Dan Forman Skills
Dan Forman Education Details
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Lehigh UniversityBachelor Of Science
Frequently Asked Questions about Dan Forman
What company does Dan Forman work for?
Dan Forman works for Choice Hotels International
What is Dan Forman's role at the current company?
Dan Forman's current role is Senior Communications Executive for High-Growth Companies.
What is Dan Forman's email address?
Dan Forman's email address is da****@****ott.com
What is Dan Forman's direct phone number?
Dan Forman's direct phone number is +130170*****
What schools did Dan Forman attend?
Dan Forman attended Lehigh University.
What skills is Dan Forman known for?
Dan Forman has skills like Strategic Communications, Social Media, Digital Media, Public Relations, Publicity, Marketing, Marketing Strategy, Social Media Marketing, Media Relations, Marketing Communications, Integrated Marketing, Facebook.
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