Responsible for company messaging, content creation, and scheduling. Overhauled homepage and all service pages to strengthen and reposition brand. Conducts SME interviews and research specific to industry topics while optimizing long-tail (semantic) keywords in content pieces. Writes various insurance-related blog articles that educate readers by simplifying complex insurance jargon. Performs content audits to identify gaps and ensure uniformity across the website. Also responsible for creating premium content (e.g., eBooks, guides, assignment-selling PDFs, etc.) with a strong storytelling focus while delivering helpful information that answers search queries and addresses customer pain points.

− Independently researches and writes all articles featuring unsung Black History trailblazers and produces short explainer videos highlighting their stories.− Networks with editors at several media outlets to generate timely press releases for book launches.− Digitally illustrates various works in relation to each subject and employs graphic design skills to build the content library for product pages and videos.− Maintains all social media accounts and supplies content stream to create awareness of the brand and product line, and tease future releases.− Monitors Google Analytics and Google Search Console accounts to gauge user interaction, audience retention, and reach, then used that data to concentrate efforts on strategies that proved most effective.− Writes, designs, and publishes various newsletters related to product releases and development.− Develops a release calendar around key Black History and cultural minority celebrations.