Design is making sense of things.One of the founders of HI Advisory, a consultancy using design methods to steer companies towards a more sustainable model. Service design is a tool to understand what motivates people in organisations—and give them new goals.Worked for years as a private consultant enjoying challenging clients – medical, retail, automotive et al. Brings in the user perspective to the international state consortium that develops an ESG tool for entrepreneurs. Worked out the complexity of Estonia's e-Residency, from long-time strategy to hands-on action plan. Developed the nursing service and brand Elora that integrates nursing care with medical know-how and digital domain. Worked out the value proposition for the oldest company in Estonia, Leibur bakery. Mentored Bikeep the urban mobility network provider on their way to make America more sustainable – and the World, eventually. Combined work with leisure while developing the regional brand of three South-East Estonian counties, Kupland. As a founder of Brand Manual, worked for dozen years as a team leader mostly on international projects - TravelSim roaming service, Wendre bedding manufacturing, Standard furniture, Kapitel real estate, O'key hypermarkets, as well as top local brands - Astri retail space development, Ülemiste City, Apollo entertainment, Orkla Eesti, Regio cartographers, Karl Bilder builder's market. For over a decade designed stuff for the office of the President of Estonia, was involved in several projects of different Government Ministries. Has tackled a couple of governmental projects with Interaction Design students at the Estonian Art Academy.His earlier experience in advertising saw him working with clients like Statoil, Compaq, Saku, Kalev. Has won the Global Service Design Award, several Estonian Design Awards, Golden Egg and ADC*Estonia Awards, a couple of DDB Pinnacles.Specialties: Design managementService designCircular designOrganisational designBrand building, brand managementCorporate brand strategiesCorporate identity