With over 25 years of diverse experience in the media and education industries, I am a seasoned commercial professional who leads a collective of diverse talent, expertise, and experience in producing award-winning content for various sectors and audiences. I have a proven track record of steering each unit to greater commercial success, introducing new ideas, and building long-term, high-value partnerships with clients and stakeholders.My current role involves integrating AI into production workflows to create educational resources faster and at lower cost, leveraging ITN's award-winning production capability and in-house education expertise. I also have a deep understanding of the creative, corporate, and digital education businesses and how emerging technology can be used to generate and distribute valuable multi-platform content, adding value and improving return. I am a resourceful champion of digital change, a coach and consultant, and a tenacious pitcher, negotiator, and energetic idea generator. I hold an executive miniMBA from the London School of Business and Finance, and a degree in History of Music from the University of Surrey.
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Commercial Director - EducationItn ProductionsLondon, Gb -
Commercial Director, Commerical ProductionItn Productions Jan 2020 - PresentLondon, United KingdomProducing award winning video content across a portfolio of ITN's businesses for Brands, Business, Organisations & Publishers, 'Commercial Production' is a collective of diverse talent, expertise & experience. My job is simple - steer each unit to greater commercial success, introduce new ideas and build longer term, higher value partnerships while developing a culture everyone wants to be part of. We are nimble, competitive and always pushing boundaries. -
Commercial Director - EducationItn Productions May 2015 - Dec 2019London, United KingdomIncredible video from real world events designed to engage learners, whether making a ‘dry’ subject fun, or helping students to relate their studies to real life situations. Using authentic, global, archive or filming new material with the latest video techniques, graphics and sound design to create compelling learning assets for global publishers and educators. Harnessing ITN's award winning production capability and extremely talented in house education expertise for next generation digital video learning. Currently developing 360 video for the classroom and game based language learning for younger students. Built concept, business plan, value prop, launch, evangelising, influence, pipeline, sales & delivery of ITN's fastest growing vertical, ITNPe. -
Head Of Business DevelopmentItn Source Jan 2012 - May 2015LondonHead Business Development Globally across our offices in NY, LA, Sydney, Tokyo, Paris and London.Digital Strategy, including AVOD, SVOD and eLearning.Grown non-traditional revenues from 2% to 36% of turnover within 4 years. -
Business Development Manager - EntertainmentItn Source Mar 2007 - Dec 2011Launched new Entertainment division for ITN Source in June 2007, diversifying core broadcast business and develop global higher value-longer term licensing models.Presented premium video content licensing solutions to new markets for ITN Source including Music, Education, Film, Gaming, Mobile and Advertising bringing new value to new customers. -
Managing DirectorMayfair Recording Studios Sep 1995 - Dec 2006Extensive P&L experience to sign off, forecasting, reporting and analysis. Responsible for drafting business plans and aligning key partners for expansion, maximising core business run rate.Developed close relationships of trust with high profile artists, record producers, artist & producer management and key record company personnel.Doubled turnover within 5 years maximising occupancy, upselling and customer loyalty.Launched new DVD Production company adding 15% new revenues and royalties.
Dan Mills Education Details
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Major In Jazz Piano
Frequently Asked Questions about Dan Mills
What company does Dan Mills work for?
Dan Mills works for Itn Productions
What is Dan Mills's role at the current company?
Dan Mills's current role is Commercial Director - Education.
What schools did Dan Mills attend?
Dan Mills attended London School Of Business And Finance Lsbf, University Of Surrey.
Who are Dan Mills's colleagues?
Dan Mills's colleagues are Kelvin Edwards, Jamie Summers, Darshna Soni, Suranga Niroshan, Gary Gibbon, Selvan Sukkan, Tom Ross.
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