I help clients become the next and best versions of themselves by delivering on the promise of technology and human ingenuity. I have + 20 years experience in industry and consulting services where I have led impact and business value for some of the world's leading brands in communications media and technology, consumer goods and services, financial services and utilities sectors. My domain expertise revolves around the customer. Including strategy development and transformation delivery. I have an extensive design, product development, brand and marketing background where I have proudly designed and executed many winning products and experiences across Oceania, US and European markets. I am passionate about creating an inclusive culture of strategy and innovation at Accenture Song, where I lead a talented team of professionals who share the same vision, purpose and drive to deliver impact and value. In my current role, I lead the product's client portfolio for Accenture Song across Australia and New Zealand, where together we deliver value to our clients across industrial, infrastructure, consumer goods & services, retail, life sciences and travel sectors.Let’s chat about purpose led growth, and how ours teams are helping the worlds leading global brands transform and deliver meaningful business and customer value, and impact.✅ Marketing - Brand, purpose, media marketing & campaign strategy / execution- Full funnel marketing content creation - Insights and attribution - Martech- Marketing Operations ✅ Design & Digital Products- Design, build and run digital products and experiences - Growth, CX and product strategy - New business development driving the enterprise growth agenda✅ Commerce - Commerce strategy and execution - B2B / B2C sales transformation ✅ Service - Frictionless interactions enabled by OMNI channel strategy - Customer Management Optimisation, accelerated by AI - CRM, Loyalty, personalisation, segmentation ✅ Data & AI - Advanced customer data platforms and decisioning, customer data platforms, next best action and personalisation - Getting started in the exploration of Gen AI use cases, business value realisation, governance and execution. ✅ Growth, research and insights - Advanced qualitative and quantitative research capability- CVP, CLV, creative strategy, pricing and channel optimisation - Cultural insights and trend's forecasting - Brand and communication tracking - HCD, UX and digital - Data visualisation and automation - Visual communications - Customer satisfaction and NPS tracking