Dan Morad has 18+ years of consumer products experience. He is the founder of Critical Mass Group (CMG), a national food and beverage sales agency based in Hermosa Beach, CA. His team has relationships with over 18,500 retail locations and helps develop and execute an effective geographic and channel strategy to accelerate brand success. Dan’s involvement in CMG has resulted in a strong network within food and beverage, enabling him to source a high volume of propriety deals for Terpsi Capital (TC), a venture capital firm he founded that specializes in the food and beverage sector. TC seeks to invest in high-growth food and beverage brands where they can add value by leveraging insights and industry partnerships. Their industry specialization empowers them to make more informed and strategic investment decisions, leveraging deep knowledge and insights within specific sectors.Prior to CMG and TC, Dan founded startup beverage brand INVIGORADE. Dan went on to establish INVIGORADE as the leading ready-to-drink endurance beverage in its area of distribution. Prior to INVIGORADE, he spent several years at Johnson & Johnson (J&J) in various roles of increasing responsibility throughout their Consumer, Medical Device, and Pharmaceutical sectors. While at J&J, Dan worked on many well-known consumer brands such as Splenda, Viactiv, Benecol and Neutrogena.Dan lives in Redondo Beach, CA and holds a B.S. in Biomedical Engineering from Rutgers University.