Dan Morales Email and Phone Number
Daniel is a dynamic, technical, results driven, and customer focused Product Management Executive with over 20 years of experience leading engineering and product teams, defining product strategy, and delivering market-leading products. As Senior Director of Product Management at Salesforce, Daniel is a highly valued product executive driving strategy for Salesforce’s Data Cloud data security features. Prior to Salesforce, Daniel held leadership roles at IBM where he developed and executed product innovation strategies within IBM's Data and AI solution portfolio. With a strong track record of driving growth, Daniel is known for his ability to foster team synergy that yields high productivity. His mission is to build products that are indispensable to customers and continue to shape the future of the industry.
Salesforce
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Senior Director Of Product ManagementSalesforceRound Rock, Tx, Us -
Senior Director, Product Management, Data CloudSalesforce Jun 2022 - PresentSan Francisco, California, UsEngaged in executive-level portfolio strategy and long term product planning for deeper market penetration across industries while delivering enhanced access control for Salesforce Data Cloud across data spaces and defining vision for data governance capabilities. -
Senior Director, Product Management, Data Architecture And IntegrationSalesforce Jun 2021 - May 2022San Francisco, California, UsOwn the multi-org data federation and object virtualization services within the Salesforce Platform to enable our customers and partners to develop Salesforce applications for complex business use cases. Directly manage product management directors and drive alignment with long range plans across Platform engineering and architecture. -
Global Senior Product Manager, Data And AiIbm 2014 - Jun 2021Armonk, New York, Ny, UsI lead the product definition and innovation strategy for IBM's Industry Models portfolio and introduced the Knowledge Accelerators for Watson Knowledge Catalog on IBM's Cloud Pak for Data platform as a differentiator for best practice governance.Defined technical vision for product evolution from on-prem to hybrid cloud. Work with cross-functional worldwide teams to drive products to market. Function as client advocate to prioritize offering content and features that address market needs. Understanding corporate executive strategy, technical landscape, and market needs, I sell technical innovation to executives for buy-in and investment, while shaping product details, defining price strategy, sales channel, and managing product launch.Also work with high profile clients driving customer satisfaction and success. As subject matter expert, I assist sales efforts and maintain relationships with key IBM business partners and development partners. -
Senior Data Modeling ArchitectIbm 2011 - 2014Armonk, New York, Ny, UsDrove the technical convergence of IBM’s Healthcare Payer industry model and IBM’s HL7-based Healthcare Provider industry model offerings to create the Unified Data Model for Healthcare (UDMH) to address a converging Healthcare Industry. New UDMH offering drove over $250M USD sales for IBM in first three years has become the industry leading solution for industry data model and enterprise governance offerings for healthcare providers and payers.Successfully positioned UDMH as IBM's strategic foundation for data governance, data integration, enterprise data warehouse, and analytic operational data store solutions for the Healthcare industry, leading to 8-figure software and service sales deals around the world. -
Senior Software Engineer, Team Lead, Traceability ServerIbm 2008 - 2011Armonk, New York, Ny, UsTeam lead and key developer in Traceability Server team, responsible for development of a Returnable Container Management tracking system based on EPCIS. Lead developer of advanced SQL and Stored Procedures, Cognos Framework Models, and report definitions.As the Traceability Server Analytics SME, worked with the design team, business analyst, and solution architect to define the next-generation data model for Traceability Server, with particular emphasis on Track and Trace and Business Analytics reporting. Implemented the business information query logic to provide customers with usable business information directly from the Traceability Server operational query engine. -
Product Architect, Oracle Capture For Db2 ReplicationIbm 2005 - 2008Armonk, New York, Ny, UsWorked in the DB2 Replication team. Researched, designed, and developed a log-reader-based Changed Data Capture product for Oracle databases to be used as a native Oracle capture engine incorporated into the IBM DB2 Replication engine. Filed and received a U.S. Patent for the technology developed. -
Senior Software EngineerAscential Software 1998 - 2005UsAuthored several database products:• An Oracle Changed Data Capture product that provided source data for Datastage ETL jobsDeveloped an Oracle Changed Data Capture product on AIX, HP-UX, Solaris, and Windows NT using embedded SQL (Pro*C), PL/SQL stored procedures, and Oracle Advanced Replication. Application extracted changed data from Oracle’s replication queue and made it available for loading into remote data marts. Lead development, drove enhancements and design recommendations, and functioned as SME for product technical support. Recognized as Key Contributor to the company Director of Development.• A Java program that generated Cobol source programs for performing ETL on a mainframeWrote modules on a C++ development project to extract and transform data from DB2 database on MVS. This product was called Prism Warehouse Executive, later known as DataStage XE. Originally, product generated Java output and I modified the application adding new C++ objects to generate COBOL source that would be used to extract DB2 data on the mainframe.• A SQL Server Changed Data Capture product that provided source data for Datastage ETL jobsResearched, designed, and developed a log-reader-based Changed Data Capture product for MS SQL Server. The application served as a module to be interfaced with Ascential’s Datastage product. Developed as a Unicode application that interfaces with SQL Server via ODBC. This application extracts changed data from the SQL Server 2000 transaction log and makes it available for loading into remote data marts. Active in product GTM, including presales, product enablement, sales collateral, critical situation support, and customer engagement. -
Senior Software DesignerTandem Computers 1994 - 1998Designed and wrote relational database applications as a member of the Software Engineering Tools & Services group. Used C on Unix with embedded SQL on an Informix database. Also responsible for all development/administration of the Problem Tracking System; developed a web-based reporting interface allowing users to specify report content, sorting criteria, etc.
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Development ManagerCase Design, Inc. 1992 - 1994Developed and designed enhancements for Odyssee, a Rapid Application Development (RAD) tool for developing code-free Client/Server database applications. Designed and developed portability platform for DOS and UNIX. Worked with Novell NetWare under DOS and SCO UNIX; programming in C. Also managed development team working on product containing over 200,000 lines of source.
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Programmer/Analyst/ConsultantIbm 1990 - 1992Armonk, New York, Ny, UsWorked with the National Language Support department and the National Language Product Test Group. Created automated test suites for OS/2 2.0 Extended Services and LAN Services translation using an Automated Test Equipment (ATE) tool called Solutions Evaluation Tool (SET). Also Designed and developed on-line tutorials used for training of product functionality and usage. -
Software DeveloperTexas Instruments 1987 - 1990Dallas, Tx, UsWorked in HARM missile division in the Acceptance Test Software Group. Redesigned and developed entire test data collection system for missile development project.
Dan Morales Education Details
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Texas State Technical CollegeComputer Science
Frequently Asked Questions about Dan Morales
What company does Dan Morales work for?
Dan Morales works for Salesforce
What is Dan Morales's role at the current company?
Dan Morales's current role is Senior Director of Product Management.
What schools did Dan Morales attend?
Dan Morales attended Texas State Technical College.
Who are Dan Morales's colleagues?
Dan Morales's colleagues are Rachel Burton, Ram Dulam, Deborah Gilkes, Carlos Ribeiro, Bhargavi Priya Bhupathiraju, Dustin South, Vera Schemainda.
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