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The past 12+ years have been an exciting journey as an accomplished digital marketing professional spanning both B2B and B2C from traditional to digital marketing strategies.Working with SMB's to Fortune 500 companies has allowed me a full spectrum of experiences in developing digital marketing strategies to tactical execution aligning immediate and long term goals.My continued success stems from my drive for the highest levels of results through disciplined planning, execution, analysis and overall project or campaign management.Some of the companies I have had the honor to work with include Bank of the West, ResMed, Dexcom, Mizzen+Main Clothing, Redspin, Great Northern Inc, Picture People, Absolute Software, Churchill Downs, Mountain Gear, SugarSync and many more. Specialties Include:Strategic Campaign Management * Lead Generation * Digital Campaign Management * Leadership * Search Engine Marketing (SEM) * Search Engine Optimization (SEO) * Pay Per Click (PPC) * Client Relationship Building * Display Marketing * Social Media Management * Mobile Marketing * WordPress * ActiveCollab * Kenshoo * Harvest * AuthorityLabs * Basecamp
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Enablement ManagerInstrumental Group Nov 2024 - PresentGolden, Colorado, Us -
Sr. Solutions Architect ManagerInstrumental Group Jan 2022 - Nov 2024Golden, Colorado, Us -
Senior Solutions ArchitectInstrumental Group Oct 2021 - Dec 2021Golden, Colorado, Us -
Solutions ArchitectInstrumental Group Dec 2020 - Sep 2021Golden, Colorado, Us -
Hubspot Marketing Automation Specialist | Account ManagementNephila Marketing, Inc. Apr 2019 - Feb 2020San Diego, California, Us• Developed, built and managed targeted B2B marketing automation strategies to capture, segment, score and nurture leads through the marketing and sales funnel to conversion. • Hands on development of B2B outbound marketing campaign strategy, landing pages, emails, workflows, smart lists, A/B tests, asset alignment and campaign deployment.• Accountable for planning, managing, leading and motivating a cross-functional team to complete and implement projects tasks on schedule in support of the campaign strategy. • Identify and implement process improvements across the organization to continuously improve overall project efficiencies, resources allocation, client profitability and scalability. -
Hubspot Marketing Automation SpecialistNephila Marketing, Inc. Oct 2018 - Mar 2019San Diego, California, Us -
Account & Project Management41 Orange, Inc. Oct 2017 - Oct 2018San Diego, California, Us41 Orange was a venture-backed Inbound + Outbound marketing agency that believes in modernized digital marketing programs. Through these programs, 41 Orange has had great success in generating high-quality results for their clients via tailored inbound strategies assisted by outbound paid media campaigns targeting users at the right place and time throughout the entire customer journey. Roles & Responsibilities• Worked with marketing managers and sales developing inbound + outbound B2B brand awareness and lead generation marketing campaigns throughout the customer journey• Through marketing automation, implemented user lead scoring to map primary behaviors and attributes to both nurture and segment audiences increasing lead quality generation• Lead and supported team collaboration to better understand persona attributes to deploy scalable outbound campaigns filling all levels of the customer journey from nurture to sale• Implementation and tracking of campaign strategy, assets, analysis, reports and actionable takeaways from multiple platforms including HubSpot, LinkedIn and Google Analytics -
Marketing SpecialistTour It Now, Inc. Aug 2016 - Dec 2017Temecula, California, Us -
Digital Account ManagerElevated.Com Apr 2016 - Aug 2016Carlsbad, Ca, UsElevated is not your traditional boutique digital marketing agency. Elevated lived and breathed being client-committed, results driven, growth focused and transparent. Elevated may be a boutique agency, but their results and SME’s are the best in the business.Roles & Responsibilities • Primarily focused on high value client accounts managing project communication to internal and external management and vendor stakeholders. • Revised and adjusted project timelines as we moved through phase reviews. Oversaw management of the following tactics: • Search Marketing: PPC, SEO, RLSA's, GSP's and local optimizations • Display Marketing: Retargeting, Look-A-Like, Behavioral, Demographics and Geo • Conversion Rate Optimization CRO: Leverage the Optimizley platform • SEO optimization, recommendation and optimizations. • Google ShoppingSome of the notable companies I worked with during my time at Elevated were Bank of the West (SMB Division), ResMed, Mizzen+Main Clothing and Redspin. -
Account SupervisorGeary Lsf Feb 2015 - Aug 2015San Francisco, California, UsDuring my time at Geary LSF, I was promoted from a Client Services Manager to an Account Supervisor which included my previous responsibilities below as well as taking new ones. • Providing oversight, mentorship and a positive team dynamic for all direct reports who were actively working on our teams accounts.• Taking on a higher level of strategic direction for all responsible accounts as well as assisting with others. • Playing a more active role for clients who were red flagged as a flight risk. This task entailed a delicate touch in developing plans around deescalating immediate issues while ensuring long term solutions were put in place and observed to prevent any recurrence. -
Client Services ManagerGeary Lsf Dec 2012 - Feb 2015San Francisco, California, UsThe Geary LSF Group, headquartered out of San Francisco, had offices covering two continents and managed campaigns for over 250 brands worldwide. Geary LSF was a fully integrated online marketing agency providing clients with comprehensive end to end marketing solutions all under one roof. These solutions included such tactics as strategy development, website and landing page creation, media buys and execution, SEO, analytics, social, local and mobile media services. My role at Geary LSF working within client services consisted of, but was not limited to some of the following. • Managing a wide diversity of medium to enterprise level clients spanning across multiple verticals through the different stages of account management as well as development. Client onboarding, account baselining, defining and setting goals, campaign or project launch plans, campaign optimization with alignment of growth with tactics ranging from SEO, Paid Media, Local Optimization, Social Media to Content Marketing Strategy.• Proactively facilitating project communication to internal, management and vendor teams around expectations, budget updates, timelines, accomplishments, scope, goals, potential upcoming challenges as well as opportunities.• Track and analyze account progress of client campaign or project. Communicate findings to key stakeholders on completed benchmarks, phases, and KPI achievements while advising on new opportunities to further optimize or increase ROI to short and long term goals.• Always pushing to strengthen internal and client side relationships helping open lines of communication and increase overall client satisfaction. -
Account DirectorParallel 6 Feb 2011 - Feb 2012San Diego, Ca, UsAs an Account Director, my role within Parallel 6 was to drive the launch and management of new enterprise level client projects into the Captive Reach™ mobile technology as well as provide digital solutions ranging from website development to social media management. Worked with C Level, Operations, Engineering and Creative teams. -
Digital Account ManagerThe San Diego Union-Tribune Feb 2010 - Feb 2011San Diego, Ca, UsMy role in the UT Online Division was to facilitate and manage our client’s digital campaigns ensuring goals and opportunities were met. In just over eight months, I was able to increase an under performing region 386% in billing while increasing the client base 234% in billable accounts.Worked across multiple departments managing client deliverables as well as department and process efficiency teams. I was also responsible for the training of other reps in our digital services. Services included PPC, SEO, mobile, email, contest management and fulfillment, display marketing in and out of network as well as general consulting on digital marketing. -
Digital Account ManagerNew York Times Jul 2008 - Feb 2010New York, Ny, UsDuring my time at the New York Times regional group I was responsible for the management of the San Francisco DMA's digital media buys and services for the accounts my team held.Conceived, managed and administrated the successful launch of the North Bay Home Improvement micro site project. NBHI project lead to an increased of $50k in billing annually. Regularly met with project team including members from the creative, development and logistics department.Responsible for training of the print staff on my team on our current digital services we provided enabling them to become multimeida account managers. I worked in the region along side the account managers and supervised all daily orders from from the team. -
District Sales ManagerAgi Publishing Mar 2007 - Jul 2008AGI Publishing is an independent publisher covering 46 markets in Northern and Central California for the past 25 years offering print, online and mobile tools for local search.As a District Sales Manager I recruited, hired and trained 8 - 10 Account Executives to manage approximately $1.2 million in accounts covering three different north bay regions. During my time I was able to manage our team from a negative 8% gain, to break even and continued our growth to 9%.
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Team SupervisorAgi Publishing Jan 2006 - Mar 2007During my time as a Account Executive and Team Supervisor I was in charge of managing internal house accounts, generation of new clients, training newer account executives as well as resolving troubled accounts.I was successfully promoted from an account executive to a team leader followed by becoming a District Sales Manager within 10 months. I also achieved two gold level awards for campaign performances in two successive regional campaigns.
Dan Morell Skills
Dan Morell Education Details
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School Of Business At Sonoma State UniversityMarketing
Frequently Asked Questions about Dan Morell
What company does Dan Morell work for?
Dan Morell works for Instrumental Group
What is Dan Morell's role at the current company?
Dan Morell's current role is Enablement Manager.
What is Dan Morell's email address?
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What is Dan Morell's direct phone number?
Dan Morell's direct phone number is +170769*****
What schools did Dan Morell attend?
Dan Morell attended School Of Business At Sonoma State University.
What skills is Dan Morell known for?
Dan Morell has skills like Digital Marketing, Seo, Online Marketing, Email Marketing, Social Media Marketing, Sem, Online Advertising, Account Management, Integrated Marketing, Social Media, Mobile Marketing, Digital Media.
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