Dan Morrow Email & Phone Number

Southfield, Mi

Office space focus in the Greater Detroit Area, matching my clients with the right properties, and marketing their listings using targeted, personalized strategies.

Led the Account Representation Team as the Digital Advertising Agency of record for a multinational personal care corporation and a top 10 furniture retailer, forging advances in selling Digital Advertising, Website Design, and Marketing Strategy.Notable Accomplishments:Emphasized the importance of original content as a driver for revenue growth, providing market intelligence on what competitors were doing and how our support could generate incremental traffic to their… Show more Led the Account Representation Team as the Digital Advertising Agency of record for a multinational personal care corporation and a top 10 furniture retailer, forging advances in selling Digital Advertising, Website Design, and Marketing Strategy.Notable Accomplishments:Emphasized the importance of original content as a driver for revenue growth, providing market intelligence on what competitors were doing and how our support could generate incremental traffic to their site.Spearheaded more organized communications between digital, traditional and media agencies, ensuring coordination and implementations of integrated agency team’s strategic recommendations. Executed a programmatic approach that built trust through more frequent client visits, armed with a selling agenda whose messaging was innovation and measurable results.Implemented data-driven marketing strategy for a multinational personal care corporation, increasing display advertising ROI 51% year-over-year.Proactively became Google AdWords certified to bring new ideas and achieve more productive outcomes for our clients through our partnership with agencies who specialize in search marketing. Conducted a gap analysis and identified areas where our team could position new transformative digital advertising and marketing approaches for our new client, a major furniture retailer.Introduced a more effective selling strategy, becoming the recognized face of the agency at a top-10 furniture retailer in all on-site meetings with stakeholders, and furthered these sales inroads by building visually exciting presentations for the C-Level Management team.Recognized the need for the furniture retailer to connect more effectively with their customers and sold a new integrated digital strategy to an organization that had become reliant on traditional marketing channels.Proposed a new product packaging strategy for a massive product launch that brought new thinking to the bedding category. Show less

Directed a team of 8 on the agency’s largest US account, a multinational finance and credit card corporation. Notable Accomplishments:Oversaw and managed the day to day business of a major cobranded travel credit card.Promoted from Account Supervisor to Account Director for outstanding contribution to the development of a very complex account.Acted as the sales and communications liaison between both clients’ marketing teams, driving decision-making on all… Show more Directed a team of 8 on the agency’s largest US account, a multinational finance and credit card corporation. Notable Accomplishments:Oversaw and managed the day to day business of a major cobranded travel credit card.Promoted from Account Supervisor to Account Director for outstanding contribution to the development of a very complex account.Acted as the sales and communications liaison between both clients’ marketing teams, driving decision-making on all activities that by contract required the consent of both parties.Developed and managed campaign launch strategy that included a staggered installation of 150+ billboards at 6 separate airports, photo shoots, and innovative digital and print executions.Traveled extensively to locations in NYC and Dallas to drive proper account coordination and build rapport with the Executive teams that heightened levels of customer satisfaction.Chair daily conference calls with the team to confirm overarching sales and execution strategy and ensure that short-term objectives were met on the production of out of home billboard campaign, various digital components, direct mail campaigns, international photo shoots, and broadcast production. Show less

Managed the team tasked with creating advertising materials that appeared in stores and E-commerce.Notable Accomplishments:Owned the relationship with a prominent infant formula brand’s marketing office, bringing a fresh perspective from outside of CPG vertical to develop and lead shopper marketing strategy conversations that extended to all in-store marketing efforts.Acknowledged as the subject matter expert on infant nutrition, providing valuable assistance with client… Show more Managed the team tasked with creating advertising materials that appeared in stores and E-commerce.Notable Accomplishments:Owned the relationship with a prominent infant formula brand’s marketing office, bringing a fresh perspective from outside of CPG vertical to develop and lead shopper marketing strategy conversations that extended to all in-store marketing efforts.Acknowledged as the subject matter expert on infant nutrition, providing valuable assistance with client presentations that sold the client on high impact advertising materials.Stepped in to cover for the Digital Lead on a critical sales presentation, warmly received by the client, analyzing the infant formula brand’s marketplaces at their largest retailers’ websites - Amazon, Walgreens, and Walmart.Moved the business in a more impactful direction, by convincing Saatchi X to do more digital initiatives for the brand, resulting in incremental projects. Show less

Single point of contact for major automotive interactive in-dealership kiosk project, which educated consumers about benefits of brand’s vehicles, increasing sales conversions. Primary liaison between in-house production team and client, advertising agency and client’s legal department on implementation of vehicle content.

Built new client relationships for a Digital Media Company new to the Detroit market Notable Accomplishments:Aggressive sales and project management efforts helped to nurture new client relationships and grow revenue 102% between 2007-2009.Built relationships with trusted partners to gain access to their contacts and package our two companies to present more comprehensive solutions to our clients. Collaborate with clients to understand their preferred… Show more Built new client relationships for a Digital Media Company new to the Detroit market Notable Accomplishments:Aggressive sales and project management efforts helped to nurture new client relationships and grow revenue 102% between 2007-2009.Built relationships with trusted partners to gain access to their contacts and package our two companies to present more comprehensive solutions to our clients. Collaborate with clients to understand their preferred deployment methodology and found partners who could deploy that technology successfully. Show less

Account representation for the Ford Mid-South FDAF business, based in Memphis, TN. Transitioned back to Dearborn, MI to team focused on traditional (TV, Radio, Print) advertising production, as well as account representation on television production shoots.

Bachelor Of Arts (B.A.), Communications

Education record

Education record